Bill Frederick

Organization:Fanbrandz LLC

Bill is the founder and creative director of Fanbrandz, a New York City-area branding firm that builds identity programs for the world’s most recognizable sports franchise and events. They’ve worked with every major sports league and more than a dozen professional franchises, earning multiple awards. Over the past 12 months alone, they have developed branding programs for the 2019 World Series, 2020 Major League All-Star Game in LA, 2019 and 2020 NHL Winter Classics as well as rebranding several teams.

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Bill Frederick

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