Event Overview Appointment Portal - NOW OPEN!

 Posted on: April 22 2019
The NASC Symposium is just over two weeks away, which means it’s time to request event overview appointments! The Symposium is a phenomenal way to network and learn more about the industry from the people currently thriving in it. Wondering how to do that? It’s simple! Start by going to the NASC Symposium website to update your profile. Making sure that your profile is up to date is vital because you may not appear correctly in the member directory, which is where Symposium attendees look when requesting/accepting appointments. After that, make your request for all the organizations you would like to meet with during event overview appointments. You will be able to view a list of organization’s that you have a confirmed one-on-one appointment. Once you submit the request, rank each one, while also accepting or declining appointments requested of you, to ensure that you receive the best possible matches.  If you request an appointment, but the other organiza...

Tips for the first-time attendee and great reminders for veterans of the industry

 Posted on: April 17 2019
The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time! NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions: Hotel & Travel Schedule Education Marketplace NASC FAQs Blogs Hotel & Travel: Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience. Review your...

Sports Tourism makes a big impact in Maryland

 Posted on: April 15 2019
Sports tourism is a booming industry that continually brings in astounding revenue. Harford County, in Maryland, is a prime example of this revenue impact. In Harford County, sports tourism brought in nearly $50 million and supported 650 jobs, each year over the past three years. According to The Baltimore Sun, this revenue came in from three sports- youth baseball, lacrosse, and soccer tournaments- at three different venues.  Due to this steep incline in revenue, the Maryland Office of Tourism, did a study to see the true impact of tourism on the county overall. The study showed that Harford County gained $374 million in total or more than $1 million a day. With sports tourism bringing in $50 million, the county owes a lot to the sports industry for the more revenue. According to the study, baseball averaged the most events per year with 39, and the most participants, 20,600. That brought nearly 55,000 spectators to the county’s Ripken Stadium. Lacrosse made a big imp...

Tampa sets attendance record for NCAA Women’s Final Four Tournament

 Posted on: April 15 2019
NASC is sending a big congratulations to the Tampa Bay Sports Commission for hosting the most attended NCAA Women’s Final Four Tournament. During the April 5-7 games, Tampa had the highest all-time attendance, hosting 123,039 fans. The Tampa Bay Business Journals says the event is a major economic driver for the area. It starts with celebratory events leading up to the game days including the Women’s Basketball Coaches Association Convention, which had a record attendance of 2,891. Then Amalie Arena played host to back-to-back sellout crowds totalling 40,189 on Friday and Sunday. This was Tampa’s third time hosting the Final Four in the NCAA Women’s tournament. Tampa hosted for the first time in 2008, then again in 2015.

National Association of Sports Commission’s Women’s Summit addresses women and sports during the NCAA Women’s Final Four in Tampa

 Posted on: April 15 2019
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

Increase Ticket Revenue with these 6 Marketing Strategies

 Posted on: April 10 2019
For any event organizer, selling more tickets can prove to be a challenge sometimes. If you feel like you hit a plateau with your ticket sales, try one of these marketing strategies from Prior Booking.com. 1)    Convert Customer Loyalty Into Revenue If you’re familiar with marketing, you may have heard of the 80/20 rule. This rule states that 80% of your business comes from 20% of your clients. These clients are your most loyal and powerful customers- they will engage with your brand online, write positive reviews, and endorse your events for their friends. Investing in a loyalty program for your best customers (discounts, early access to ticket sales) will keep your biggest clients happy, and give your brand a solid foundation of followers to grow from. 2)   The Early Bird Makes More Profit An easy way to get a jump start on ticket sales is by selling tickets at a discount the moment your event is publicized. “Early bird” packages...

Site Visits: What Rights Holders Really Want to See

 Posted on: April 9 2019
We can all agree that visiting potential sites is an integral part of the site selection process for events.  However, not all site visits are created equal.  Rights Holders are looking for a quick trip to look at the venue to make sure it will work for their needs.  Looking at facility specs on paper, or online, is helpful; but, we really need to see the space in person to identify any potential issues, planning the layout, and identifying branding opportunities.  While not all Rights Holders are looking for the same experience, there are some common themes we look for to make the most of the visit. Do Your Homework Just as we ask for destinations to do their homework before our appointments at Symposium, we want you to do your homework before our site visits as well.  Byron Hicks, the Manager of Events for USA Ultimate says, “Know my needs before I come and show me what I need. Don’t show me ball fields when I need linear field space.”...

What we can learn from Portland, Oregon, and its thriving soccer scene

 Posted on: April 8 2019
There are plenty of cities in the United States that are embracing American soccer, but few cities have cultivated an identity with their team quite as strong as Portland, OR. The Portland Timbers sell out nearly every MLS home game, while the Portland Thorns lead the NWSL in fan attendance. So where are these sales numbers coming from? AN UNPARALLELED SPORTS EXPERIENCE Keeping audiences engaged is harder today than it ever has been. In a world built off of instant-gratification, it can be difficult to keep fans engaged in 90 minutes of gameplay that may only result in one or two goals. The Timbers and Thorns keep fans engaged through their supporter organizations: The Rose City Riveters and Timbers Army. These organizations add a new layer to the fan experience, and are a tangible marketing element for ticket sales. The Timbers and Thorns also source their concessions from local businesses, further aligning their brand with the city. TEAM ACCESS The Thorns attendance indic...

WEBINAR: Association Rebrand

 Posted on: April 2 2019
Join the NASC branding committee and Bill Frederick, Principal, Fanbrandz, to learn about the process and strategy behind the association rebrand. The presentation will include an overview of rebrand goals, creative notes, and visual considerations. REGISTER NOW

Enjoy a $10 gift card and so much more

 Posted on: April 1 2019
First, join the NASC Shipping Program, managed by PartnerShip®. You can receive FedEx discounts of up to 27% for your small package shipping*. Or, call 800-599-2902. Once you have your discounts, enroll in My FedEx Rewards® and when you ship, you can earn gift cards of your choice. It’s easy and free to join both programs. And you’ll earn your $10 gift card when you make your first qualifying shipment. Terms apply.** *includes a bonus 5% online processing discount. Full details available at www.PartnerShip.com/09NASC/FedExdiscounts **The $10 gift card offer is only valid for 7 days after signing up for My FedEx Rewards. Offer valid for a limited time. For customers to earn the gift card for My FedEx Rewards, they must ship with and invoice back to the FedEx shipping account number registered for this program. Eligible shipments include: FedEx International First®, FedEx International Priority®, FedEx International Priority DirectDistribution®, Fe...
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