Optimizing Your Sports Tourism Destination

Summary:

Co-Presenters Jon Schmieder and Jason Clement will lead an interactive session on how to leverage existing assets to market your destination. Included will be best practices to activate physical assets (venues), human capital (people), and market differentiators. Key takeaways include: Best practices for your destination to achieve your sports tourism potential, benchmarks and how to measure them, facility optimization considerations, and case studies of successful destinations.