Changing the Game with Performance-Based Sponsorship Valuation

Summary:

Technology will undoubtedly impact sports sponsorships and valuation in the future. Stay ahead of the curve and learn how to best position yourself with brands. Kim Cook, CRO, Hookit will review the Hookit Valuation Methodology ™ (HVM), which puts a tangible dollar value on the promotion of brands by athletes, teams, and events. After this session, participants will have a better understanding of how to quantify the value and performance of sponsorships in social and digital media using real-time, data driven intelligence to maximize ROI.