2019 Education

The Professional Education Committee designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sport tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the NASC Sports Event Symposium.

Filter the Education Sessions below

Narrow down the education sessions below by selecting filter options. These are suggested filters only. Attendees can participate in any session that does not have restricted admission (event owner education sessions).

Tuesday

  1:45 PMBuilding Sports Tourism From The Ground Up
May 7, 2019, 1:45 PM - 2:45 PM
This session details our destinations journey in building a true sports tourism program for the Greenville-Pitt County, North Carolina MSA from virtually...
  1:45 PMContent Marketing to Engage Your Fans to Drive New Revenue
May 7, 2019, 1:45 PM - 2:45 PM
By the time you meet or talk with a prospective new customer, they are likely to have researched you, your destination and your facilities with a Google...
  1:45 PMEvent Production 101 – Tips to Save Time & Money
May 7, 2019, 1:45 PM - 2:45 PM
Get ready for a jam-packed 45 minutes of tips, tricks, and lists of things that will help you streamline your next event!
  1:45 PMNCAA Championship Events – Bid Cycle Update
May 7, 2019, 1:45 PM - 2:45 PM
The next bid cycle for NCAA Championship host sites opens later this year.  Learn about the timeline and best practices to bring championship participant...
  1:45 PMStaying Out of the Political Crosshairs
May 7, 2019, 1:45 PM - 2:45 PM
While the world of completing for sports tourism dollars for your community do not let your funding source come under attack. This session will discuss...
  1:45 PMTechnology Powering Volunteer Engagement & Management
May 7, 2019, 1:45 PM - 2:45 PM
Volunteer management & engagement is changing with new technology. Event organizers are often under the impression they are doing an 'ok' job managing...
  1:45 PMVenue Spotlight – The Virginia Beach Sports Center
May 7, 2019, 1:45 PM - 2:45 PM
Learn about the City of Virginia Beach’s $68 million Virginia Beach Sports Center featuring 285,000  sqft of programmable space. From development...

Wednesday

  9:45 AMCalculating the Value of Sports Events in Your Destination
May 8, 2019, 9:45 AM - 10:45 AM
Destinations International and NASC have joined together to offer the Event Impact Calculator Sports Module to Sports Commissions. Attend this panel discussion...
  9:45 AMEffective Communication for Success in Leadership Roles
May 8, 2019, 9:45 AM - 10:45 AM
During this session, Kim Bumpas, President Visit Knoxville will share how communication is the key to success, especially in a leadership role, and how...
  9:45 AMEliminating Abuse Within Sport: How the U.S. Center for SafeSport is Championing Athlete Well-Being
May 8, 2019, 9:45 AM - 10:45 AM
This session will provide an overview of the U.S. Center for SafeSport’s unique role and function when it comes to abuse prevention in sport. Steps...
  9:45 AMOpportunities for Hosting AAU Events
May 8, 2019, 9:45 AM - 10:45 AM
The session will focus on opportunities to host AAU tournaments and programs, management and logistic requirements necessary to meet the needs of the athletes...
  9:45 AMSell Like a Brand Buys
May 8, 2019, 9:45 AM - 10:45 AM
Dan Migala will outline proven techniques to better position your go-to-market sponsorship strategy by learning to think like a buyer, use data insights...
  9:45 AMThe Role of Local Politics
May 8, 2019, 9:45 AM - 10:45 AM
As a rights holder, you're in charge of producing the best event possible for your organization. The last thing you often want to worry about is the political...
  1:45 PMBorrowing a Few Pages from Big League Play Books
May 8, 2019, 1:45 PM - 2:45 PM
Armies of marketeers execute Major League jewel events in order to extract maximum value for all of their stakeholders. But many of the strategies are...
  1:45 PMCreating an Emergency Management Plan
May 8, 2019, 1:45 PM - 2:45 PM
Using the case study of Durham’s 2019 USATF National Youth Outdoor Championship, the team will present how their Emergency Action Plan was created....
  1:45 PMExpanding Adaptive Sports Programs in Your Community
May 8, 2019, 1:45 PM - 2:45 PM
The session will focus on the expanding interest and opportunities to host adaptive sport tournaments and programs, management and logistic requirements...
  1:45 PMIncorporating Event Management and Ownership Into Your Strategic Plan
May 8, 2019, 1:45 PM - 2:45 PM
Many sports commissions are utilizing their talents to create and/or take over struggling events that benefit their city and create a revenue stream for...
  1:45 PMOptimize, Maximize, and Capitalize; Strategies to Working With Your Facilities
May 8, 2019, 1:45 PM - 2:45 PM
In the most successful destinations, collaboration between facilities and DMOs work to maximize the economic impact, optimize the guest experience, event...
  1:45 PMValuing Your Sponsorships
May 8, 2019, 1:45 PM - 2:45 PM
What is the true value of my sponsorship to the client?  One question we always hear in sponsorship sessions is how do I determine the correct price...
  1:45 PMWeaponization of Travel
May 8, 2019, 1:45 PM - 2:45 PM
New laws and policies affect our ability to host events. What can we do to prepare? What do we do if faced with a travel boycott for a major (or minor)...

Thursday

  10:45 AMBig Wins with a Small Team
May 9, 2019, 10:45 AM - 11:45 AM
Do you work with a small team?  We’ll discuss the current generations and the future of the workforce. We’ll identify the best management...
  10:45 AMEvent Housing Services: A Road Map
May 9, 2019, 10:45 AM - 11:45 AM
Sports Commissions, CVBs, and event directors all understand the importance of getting “heads in beds” – but are you offering the best...
  10:45 AMFunding: Staying Competitive On and Off the Sports Field
May 9, 2019, 10:45 AM - 11:45 AM
Soccer, volleyball, gymnastics, destination management organization… what do all of these have in common? Competition. Each one is competing...
  10:45 AMMobile Tours/USOC Winterfest Case Study
May 9, 2019, 10:45 AM - 11:45 AM
As consumers, we are constantly surrounded by brands trying to captivate our attention each day. The concept of experiential marketing and mobile tours...
  10:45 AMProof of Performance: The Power of Data
May 9, 2019, 10:45 AM - 11:45 AM
Cities and regions that host sports events are a critical part of the story of the evolving live sports experience. Cities and regions know the power of...
  10:45 AMRights Holder Town Hall
May 9, 2019, 10:45 AM - 11:45 AM
During this session, Elizabeth Young, Vice President of NASC will share information about new initiatives and benefits for rights holder members. ...
  10:45 AMSuccessful Bidding on NAIA National Championships
May 9, 2019, 10:45 AM - 11:45 AM
The NAIA administers 26 championships and 5 invitationals that creates a win-win partnership with host communities. Learn best practices to submit a successful...
  1:45 PM30 Events and Servicing Ideas in 30 Minutes
May 9, 2019, 1:45 PM - 2:45 PM
This is a rapid fire session where our panelists will share 30 ideas for events and servicing in 30 minutes.  The second half of the session will...
  1:45 PM30 Sales and Business Development Ideas in 30 Minutes
May 9, 2019, 1:45 PM - 2:45 PM
This is a rapid fire session where our panelists will share 30 ideas for sales and business development in 30 minutes.  The second half of the session...
  1:45 PM30 Sports Event Best Practices in 30 minutes
May 9, 2019, 1:45 PM - 2:45 PM
Led by the most seasoned sports event organizers, this session is an open dialogue format to share best practices with your peers and take away new ideas...
  1:45 PMCreating a Diverse and Inclusive Team
May 9, 2019, 1:45 PM - 2:45 PM
Creating a more diverse and inclusive workplace is a priority for many organizations. While most organizations want to be more diverse, they can struggle...
  1:45 PMCreating a new sports league: How the athletes, television, technology and conservation are changing an industry
May 9, 2019, 1:45 PM - 2:45 PM
Michael Mulone, Senior Director of Events & Partnerships for Major League Fishing presents a recap of the major transformation in the industry and...
  1:45 PMHow Events-Rights Holders and Destinations (of any size) Can Take Advantage of Coaching for Literacy’s Campaign & Advocate Big for their Communities
May 9, 2019, 1:45 PM - 2:45 PM
No longer is it feasible for our industry to rely only on the numbers to defend and advocate relevancy. A recent national study shows that the majority...
  1:45 PMPartnership Strategies for Event Growth AND Revenue Growth
May 9, 2019, 1:45 PM - 2:45 PM
The demand is higher than it’s ever been for amazing experiences in youth sporting events. Participants are looking for the best facilities, the...
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