2018 Education

The Professional Education Committee designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sport tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the NASC Sports Event Symposium.

Filter the Education Sessions below

Narrow down the education sessions below by selecting filter options. These are suggested filters only. Attendees can participate in any session that does not have restricted admission (event owner education sessions).

Wednesday

  9:15 AMEverything You Need to Know To Get Started in Digital Marketing
April 25, 2018, 9:15 AM - 10:15 AM
Digital marketing can seem overwhelming. With continuous changes to algorithms on search and social platforms, evolution in privacy and accessibility regulations,...
  9:15 AMMeasuring and Reporting 'Return on Mission' — Demonstrating Community Value Beyond Room Nights and Economic Impact
April 25, 2018, 9:15 AM - 10:15 AM
Economic impact and room night generation are traditional success measurement tools within our industry. Destinations are seeking new ways to demonstrate...
  9:15 AMRights Holder Town Hall
April 25, 2018, 9:15 AM - 10:15 AM
OPEN TO EVENT RIGHTS HOLDERS ONLY.  An information gathering session led by Al Kidd and John David to develop a game plan to provide NEW products...
  9:15 AMThe A-Z Guide to Organizing a Sports Event
April 25, 2018, 9:15 AM - 10:15 AM
Event planning begins with an event and venue checklist. Bill Hanson's event checklist has evolved into 47 items in his A-Z Guide to Organizing a Sports...
  9:15 AMThe Ever-Changing Workforce
April 25, 2018, 9:15 AM - 10:15 AM
Take a deep dive into workplace trends and the factors that will change the future of our workforce. We’ll talk generational gap, leadership and...
  9:15 AMWin-Win: Taking Large Event Benefits to the Next Level
April 25, 2018, 9:15 AM - 10:15 AM
Playing host to national and global sports events creates excitement in the host region. It also creates opportunities, and the expectation within the...
  10:30 AMChanging the Game with Performance-Based Sponsorship Valuation
April 25, 2018, 10:30 AM - 11:30 AM
Technology will undoubtedly impact sports sponsorships and valuation in the future. Stay ahead of the curve and learn how to best position yourself with...
  10:30 AMEvaluating The Economic Impact of Sports Events
April 25, 2018, 10:30 AM - 11:30 AM
Sporting events can be a big win for destinations, making a large impression on the participants and spectators along with providing a wider economic impact...
  10:30 AMNCAA Championship Events - Get in the Game with Division II and Division III
April 25, 2018, 10:30 AM - 11:30 AM
The NCAA operates 90 championships with more than 50 in Division II and Division III. Find out how to partner with NCAA schools and conferences to bring...
  10:30 AMState of Play: How cities align to develop state-wide plans for success
April 25, 2018, 10:30 AM - 11:30 AM
Open to destination members only. Attendees will be invited to briefly share how collaboratives work in their respective states. Will review benefits of...
  10:30 AMThe Bold North Super Bowl LII
April 25, 2018, 10:30 AM - 11:30 AM
What did it take to secure, plan and stage the largest sporting event in the history of Minnesota?  Super Bowl LII generated amazing milestones including...
  10:30 AMThe Sport of Leadership
April 25, 2018, 10:30 AM - 11:30 AM
As a female growing a career in male-dominated fields such as sports reporting, Kathy Nelson quickly learned she had to step up to challenges that at times...

Thursday

  10:45 AMCreating Community Partnerships That Last
April 26, 2018, 10:45 AM - 11:45 AM
The importance of creating and maintaining positive community partnerships; whether hosting youth or collegiate national championships or creating your...
  10:45 AMCustomer Relationship Management Best Practices
April 26, 2018, 10:45 AM - 11:45 AM
CRMs are critical tools for any organization to be successful in today's competitive landscape. Tracking information about your customers will help you...
  10:45 AMEmbracing the Changing Landscape in Media Relations Today
April 26, 2018, 10:45 AM - 11:45 AM
It’s time to rethink your media relations strategy as media consumption habits continue to change among generations. Participants will learn how...
  10:45 AMSell Like a Brand Buys
April 26, 2018, 10:45 AM - 10:45 AM
Dan Migala will outline proven techniques to better position your go-to-market sponsorship strategy by learning to think like a buyer, use data insights...
  10:45 AMSo you want to build an event?
April 26, 2018, 10:45 AM - 11:45 AM
Small and Mid Size Markets will learn the ins and outs of building an event. This session will cover the benefits of creating an event, how to create efficiencies,...
  10:45 AMThe A-Z Guide to Organizing a Sports Event
April 26, 2018, 10:45 AM - 11:45 AM
As a Rights Holder, you want your events to run correctly. By utilizing Bill Hanson's A-Z Guide to Organizing a Sports Event as your checklist while developing...
  1:45 PMBig Events in Small Towns
April 26, 2018, 1:45 PM - 2:45 PM
How does a community the size of Eugene land a World Championship (third largest sports event in the world)? Learn firsthand how a successful collaborative...
  1:45 PMHooking the Big One
April 26, 2018, 1:45 PM - 2:45 PM
Fishing League Worldwide presenters will lead an interactive session on how to maximize the potential of your lakes and rivers as sports tourism destinations....
  1:45 PMHotel NSOs: How to Best Partner for Success
April 26, 2018, 1:45 PM - 2:45 PM
Led by hotel national sales office representatives, this will be an open forum discussion to learn how to best partner for success with hotels in your...
  1:45 PMHow to protect revenue and create added value to your clients
April 26, 2018, 1:45 PM - 2:45 PM
Our insurance experts will describe the unique benefits that Lloyd’s of London provides to protect your revenue and add value to your Clients. Lockton...
  1:45 PMOptimizing Your Sports Tourism Destination
April 26, 2018, 1:45 PM - 2:45 PM
Co-Presenters Jon Schmieder and Jason Clement will lead an interactive session on how to leverage existing assets to market your destination.  Included...
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