How much are events worth to your destination?
Knowledge is power. This applies to sports commissions seeking to understand the economic importance of events to their destinations. By knowing the value of sporting events sold by a sports commission, industry stakeholders are empowered to make a strong case for continued destination marketing. Indeed, the case for destination marketing can hinge on an appreciation of the economic value of key events sold by sports commissions.
In partnership with Destinations International, the Event Impact Calculator measures the economic value of a sporting event and calculates its return on investment to local taxes. Armed with this information, sports commissions are better prepared to make the case to policymakers for the ongoing development and growth of the events sector.
The Sports Module and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes several Sport Event Types: Youth, Adult Amateur,...
The summer 2019 edition of the Playbook is available now. Download your copy.
Inside this issue
Creating an Emergency Management Plan
Keep in Contact with Your New Contacts
NCAA Site Selection and Bid Process
In Hosting Events, Collaboration is Key in Virginia's Blue Ridge
2019 Hall of Fame Inductees
Member Award Winners
Empowerment through Accommodation
Fox Cities Takes Events in House
We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at firstname.lastname@example.org to learn more about how you can contribute to a future edition of The Playbook.