Opportunity to Tell Your Story in NASC Special Section of SportsBusiness Journal

 Posted on: July 6 2016
As the interest in the sport tourism market continues to grow, we are making a special effort to tell the NASCʼs story and increase exposure for our members at the national level. For the third year, the NASC, in association with SportsBusiness Journal, will publish a special advertiser-supported section on the impact our members make in their communities and in sports. The section appearing in the August 8 issue will focus on the evolution of the sport tourism industry and how it impacts communities. Other areas of coverage will include industry trends and best practices, case studies and examples of successful events, and the monetization and economic impact of events.   This is a perfect platform for NASC members to showcase their role in the sport tourism industry. As an advertiser, you will be guaranteed an opportunity for a company spokesperson to be interviewed for the story. With SportsBusiness Journal as our partner, we know that your message will be reaching an audie...

Letter from the Executive Director

 Posted on: July 5 2016
As your professional association continues toward its 25th Anniversary at our 2017 Sports Event Symposium in Sacramento, it seems a good time to look back on the process that led to adopting bylaws and obtaining not-for- profit status. The process itself took three years, and perhaps what is most important is this: the NASC was founded to be THE place where host organizations could gather and share experiences. The first conversations regarding an association took place in 1989. A volunteer committee was formed and work continued through 1990 and 1991, culminating in adoption of bylaws and the election of officers and directors April 10-11, 1992. The single person deserving of credit for making this process work is Hill Carrow. Hill made certain our organizational meetings had agendas and minutes and each meeting resulted in progress. Those persons present in 1992 and still involved in the NASC besides Hill are Vicky Comegys, Dennis Gann, Mike Millay, Dan Quandt, and myself. Fina...

Cashing in on Olympic Gold

 Posted on: June 27 2016
We are in the middle of Olympic Trials season, where the best the USA has to offer will face off head to head to determine who will represent America at the summer games in Rio. And while the trials could pay off in Olympic gold for the athletes, the host cities are striking their own kind of gold. For example, the USA Swimming Trials under way in Omaha are expected to bring in $35 million-$40 million in economic impact for the seven-day event, up about 20% from the last time they were the host, in 2012. The area’s 30,000 hotel rooms already are booked. Of the event tickets sold for the Trials, it’s estimated that 90% have been sold to guests outside of Nebraska. And remember, the NCAA College World Series is still going on (finals start Monday) so Omaha is bustling with sports tourism guests—and their dollars. And next month USA Gymnastics will hold its Olympic Trials July 8-10 trials at SAP Center in San Jose. San Jose hosted the 2012 trials, the 2007 U.S. ...

June’s Featured Member Benefit – NASC Economic Impact Calculator

 Posted on: June 27 2016
We continue our featured benefit for the month of June with a blog post on the NASC Economic Impact Calculator. The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types. Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner. Access to the calculator is offered to all NASC members as a benefit of member...

Upcoming Event Webinars - Register Now

 Posted on: June 23 2016
Check out our line-up of event webinars, sponsored by MGM Resorts International, below and reserve your spot today! USA Curling Wednesday, June 29, 2016 2:00 p.m. - 3:00 p.m. ET Presented by Mike Dellemann Register Now! Join Mike Dellemann from USA Curling as he discusses what he looks for in a host city and what it takes to host their events. Mike will share details on their upcoming 2018 USA Curling National Championships which features 8-10 of the United States best men’s and women’s teams competing over a 7-day period to determine who will be crowned the National Champion. Since the introduction of Curling in the 2002 Olympic Games, Curling’s popularity has grown dramatically in the US, as shown by their membership increasing by more than 100% since 2002. Their RFP is a unique one, in that they are open to different ideas, and do not charge to host their event. Mike will discuss the arena, hotel and destination requirements. USA Curling is excited at the pros...

Registration for Strategic Planning for Successful Sport Tourism Open Now

 Posted on: June 22 2016
The NASC and Ohio University are pleased to offer the online CSEE course, Strategic Planning for Successful Sport Tourism, once again this summer. Registration*  Fee: $400 Deadline: Registration is open now and will close on June 30.  Register Now. *As a reminder; this course is Core Course 1 as outlined in the CSEE Program Redesign and is the first of three mandatory courses required for certification for those who enroll in CSEE from this point forward. If you are not already enrolled, you will be prompted to complete your enrollment during the online registration process. Enrollment is free and open to NASC members only; the registration fee for each course is $400. Timeline June 17 - Registration for Core Course 1 opens June 30 - Registration closes July 18 - Registered participants receive Ohio University student ID and Blackboard login instructions July 18 - Orientation course opens and Core Course 1 Opens August 31 - Core Course 1 Closes. Course work...

Public Speaking – Zig When Others Zag

 Posted on: June 21 2016
Last month I had the opportunity to present to the Florida State Sports Commissions’ convention. Along with nineteen other speakers, I had the chance to talk about my sport for ten minutes. As luck would have it, I got the chance to present last. Twentieth out of twenty. I was the only speaker between my audience and the Coors Light. The room was lost. So I zigged. I broke the pattern of presentation predictability. I engaged the room and got my point across. Here are just a couple tips that you can consider using when you are in a multiple presenter situation. 1.     Keep your message simple: Your audience will have seen dozens if not hundreds of slides. Most will be forgotten. So focus on one or two key points and keep your slides simple. 2.     Don’t let technology get in the way of your message: You have a video? Great. Doesn’t support your key message? Leave it at home. A misplaced video just gives your audience to check ou...

Call it the "Oprah” effect

 Posted on: June 20 2016
With all the time we spend talking about youth sports, it’s interesting to look at some of the more common sporting events that you probably see just about every weekend in your area—the charity 5K or 10K that you’ll run into (or be detoured around) on Saturday mornings. According to 2015 stats from Running USA, the number of recreational athletes completing road races declined for the second straight year in 2015. The reduction was by a more significant margin than in 2014, when finisher totals edged down one percent. For 2015, 17.1 million finishers were reported across all road race distances, a decrease of nine percent from the previous year. Between 1990 and 2013, finisher totals skyrocketed from five million road race runners to more than 19 million. But there is one group that is experiencing its own running boom—women. Women and girls, once an afterthought in the world of running, made up 57% of the 17 million U.S. race finishers last year, again accordi...

It’s NCAA Championship bid time!

 Posted on: June 16 2016
Interested in bidding for an NCAA Division I, II or III regional or final championship? Remember the date of Friday, August 12. From now until the 2021-22 season, NCAA championship sites are up for bid and for just about every sport, the deadline is August 12. Here is a listing of NCAA championships up for bid and upcoming deadlines. The NCAA will walk you through the process at http://championships.ncaa.org. Events are listed in order of when they are scheduled. Included are events for Division I, II and III: 2017-18 Beach Volleyball                             Finals                                   8/11/16 2017-18 Mixed Rifle        &n...

Upcoming Event Webinars – Register Now

 Posted on: June 14 2016
Check out our line-up of event webinars, sponsored by MGM Resorts International, below and reserve your spot today! The Color Run Thursday, June 23, 2016 2:00 p.m. - 3:00 p.m. ET Presented by Kent Phippen Register Now! Join Kent Phippen from The Color Run as he discusses what he looks for in a host city and what it takes to host their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 23rd, remember you can download the webinar recording from our Webinar Archives (login required). USA Cycling Thursday, July 21, 2016 11:30 a.m. - 12:30 p.m. ET Presented by Micah Rice Register Now! Join Micah Rice from USA Cycling as he discusses what he looks for in a host city and what it takes to host their events. Micah will share details on their upcoming 2018-2019 USA Cycling Amateur Road National Championships, 2018-2019 USA Cycling Masters Road National Championships and the 2019-2020 USA Cycling Cyclo-cross National Championship...
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