Creating a Sports Tourism Boom in 2019

 Posted on: January 11 2019
“We under promise and over-deliver.” That’s what Visit Baton Rouge President and CEO Paul Arrigo told WAFB is a key to the sports tourism boom in the area. It may take a lot of us by surprise, but it seems to be working for the area Baton Rouge will be host to the US Soccer regional youth championships in June, which is worth about $20 million to the area, Marucci World Series Championships in July, and Youth Basketball of America’s Winter Nationals in December. One of the new attractions city leaders expect will bring people to the city is Topgolf. The new location is set to open soon and is the first in Louisiana. Arrigo told WAFB that events and attractions like Topgolf bring people to Baton Rouge, and in turn they spend their money around the area at restaurants, hotels, and retail.   Read full article by WAFB.

Football and Sales: What do they have in common?

 Posted on: January 9 2019
As the football season moves into the playoffs, TravelPulse takes a look at the many similarities between sports and the business world. Both football and sales are contact sports in their own ways. In football, the contact is your rival team. In sales, you have three main contacts… Your first contact is your support network. Without the collaboration of your colleagues, your success would not be nearly as great. They keep you focused on moving towards your goals and hold you accountable. The client is known as your second contact. Typically lots of contact is made with the client via email, phone call, meetings, etc. to communicate and come to an agreement on a suitable outcome for both parties. Follow-up is the third and arguably most important contact. Because less than 30 percent of your clients will work with you again, working hard to maintain current clients is much more cost effective than finding new ones. It takes a team effort to achieve success. Be sure t...

Ideas on How to Fill Your Venue with Events

 Posted on: January 7 2019
A new year can bring the same troubles for event spaces. One of the biggest questions is how do you attract events to your venue or city. We found a few simple venue promotion ideas, thanks to Eventbrite. 1. Start with a Refresh It’s a simple idea, but it could really help. Review your website, social media channels and marketing. Make sure it’s up-to-date, on brand, and it’s selling your venue. 2. Update Photography This is the same idea as a refresh. If your pictures are outdated or grainy, it might be time to take a few new pictures. Don’t be afraid to include action in your photos whether it’s a team scrimmage or parents in the stands. This allows any potential client to visualize themselves in your venue or city. 3. Create a Virtual Tour Go one step further than photos. Give potential clients a 360° tour of your space on your website. EventBrite suggests getting started with a service like Google’s Tour Creator to showcase ...

Why You Should Attend the 2019 Women’s Summit

 Posted on: January 2 2019
I was lucky enough to attend the Inaugural Women’s Summit last year in Columbus, OH. I wasn’t sure what to expect with it being the first year that NASC put something like this together – it was great, everyone was a first timer! The first gathering of the Summit was the opening reception. It was relaxed and a great opportunity to meet other women in the industry. I met several colleagues I had not had the pleasure of meeting before, and are now friends. The thing I enjoy most about NASC events (Symposium, 4S, and now Women’s Summit) is the opportunity to meet others in the industry. I’m able to take the relationships I build and use it as a help line with any questions I may have regarding the sports world. The second day we had inspiring speakers, opportunities to talk about issues we encounter in our jobs as a group and were able to experience Tourney Town for Women’s Final Four (probably my favorite part of the event.) Not only was I able t...

NASC and Stoll Sports Strategies announce new partnership

 Posted on: December 19 2018
CINCINNATI (For Immediate Release) – The National Association of Sports Commissions (NASC) and Stoll Sports Strategies, led by Jennifer Stoll, has formed a partnership to launch new research and educational initiatives for the sports tourism trade association, beginning January 1, 2019. Stoll, who led the Greater Grand Junction Sports Commission for the past five years and has been a long-time member of the NASC, will work with NASC leadership and members as well as tourism industry partners to create the Sports Tourism Learning Institute, a new research service and education arm for the organization. Additionally, she will produce industry reports and white papers to share with the NASC membership. “Jennifer will be a key leader in assisting a revamp of the NASC education products and services in the sports events and tourism industries to help our membership and industry partners stay ahead of the trends and business opportunities,” said Al Kidd, CEO of the Na...

Be on our Board!

 Posted on: December 19 2018
To achieve continued growth and success, the NASC requires strong leadership from our dynamic members. Board members serve as representatives of the NASC’s 800-member organizations and help guide the future direction of the Association. The Nominating Committee is accepting applications for eight (8) open positions on the NASC Board of Directors. The open positions include: Executive Committee – Secretary One (1) Director representing the NASC Active category serving a two-year term expiring April 2021 Four (4) Directors representing the NASC Active category serving a three-year term expiring April 2022 One (1) Director representing the NASC Rights Holder category to serve a two-year term expiring April 2021 One (1) Director representing the NASC Allied category to serve a two-year term expiring April 2021 All NASC members are invited to apply for a position and/or suggest potential candidates for consideration by the Nominating Committee. The Nomin...

Resolutions for the New Year

 Posted on: December 18 2018
It’s hard to believe the holidays are here and 2019 is just weeks away.  It’s a wonderful time to spend with family, enjoy the company of friends and reflect on 2018.  It’s also the time of year people begin to make their annual resolutions for changes they would like to make in the coming year.  While making your New Year’s resolutions, don’t forget to about your job and changes you would like to make there as well.  Here are my resolutions to help get you started… My first resolution for 2019 is to better develop the relationship I have with my Parks & Recreation department.  While some cities have amazing private sports parks or school facilities to utilize, many of us rely a great deal on our public parks to host many of our events.  As cities to continue to grow and the availability of open field time shrinks, a great relationship with your parks and recreation staff can help overcome facility obstacles.&nbs...

Media and the EIC

 Posted on: December 7 2018
Stuck on how to share information on Destinations International's Event Impact Calculator with the media in your community? Take a look at how Louisville Tourism is doing it: Calculating Individual Economic Impact of Louisville’s Conventions and Events In 2017, the LCVB transitioned to a new EIC (Economic Impact Calculator) which takes into account more variables than previous models. The Destinations International Event Impact Calculator (EIC) is the official industry standard for measuring the Estimated Economic Impact (EEI) of an event. Once event specific data is entered into the system (dates, attendance, room nights, number of exhibits, etc.), the calculator uses eight different sources of industry data (including city-specific data such as average room rate) to compile a complete event impact analysis. This model uses data provided by the organizing body such as anticipated room nights, attendance, ticket sales, length and type...

Be a Speaker at the 2019 NASC Symposium

 Posted on: December 6 2018
The NASC Symposium is a unique opportunity to share your experience, expertise and best practices with sports event professionals. We are seeking a combination of peer-to-peer sessions, as well as presentations from subject matter experts to deliver the best educational opportunities for all disciplines in the sports event and tourism industry. We invite you to submit a proposal for the 2019 NASC Symposium taking place May 6-9 in Knoxville, TN. Submit a Proposal If you have any questions, don't hesitate to contact us at info@sportscommissions.org or 513.281.3888.

Plant the Seed for 2019

 Posted on: December 4 2018
I must confess that I do not read as much as I should, something that I hope to change in the New Year. My neighbor is retired and he spends a lot of time in and around his yard. His efforts there are productive as he has a great lawn and it looks amazing through the growing cycle. Many years ago, on our Public Television Station there was a regular program that was hosted by Jerry Baker, America’s Master Gardener. My wife recently purchased a book from him, “Fast Fixes and Miracle Mixes for your Lawn and Garden.” Inside, is over 300 pages of lawn care cures and home remedies for your lawn and garden. Our winter here in Dayton, OH seems to have started early as we had our first snow and ice in mid-November. I did not get around to it, but one of the recipes in the book for Fall Lawn Food application included: 1 bag of low-nitrogen dry lawn food (enough for 2,500 square feet) 3 lbs. of Epsom Salts 1 cup of gentle dry laundry soap (not detergent)...
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