Definition of aha moment
: a moment of sudden realization, inspiration, insight, recognition, or comprehension
I will be attending my seventh NASC Symposium this year, and with each one I have incredible “Aha Moments”. From the definition noted above, I have experienced the following:
A sudden realization that my destination can host events and play in this marketplace.
Inspired by incredible leaders within the sports tourism industry that have made me see things in a slightly different way, changing my whole perspective.
Incredible insight from my counterparts from all over the country on all the aspects of our work.
Recognition, with articles published, successful events achieved and the ability to show the impact of what we do for our communities.
Comprehending all the processes from RFP to Recap.
As we approach the next Symposium in Knoxville, I encourage you to take it all in and let yourself have those Aha Moments. I wa...
FedEx and UPS rates are going up in 2019, and it’s more important than ever that NASC Members know how to mitigate the impact to their business. Here are a few things you should know about the changes to come:
FedEx and UPS small package rates are increasing an average of 4.9% - effective January 7, 2019 and December 26, 2018 respectively.
Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average.
Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs.
PartnerShip®, the benefit provider that manages the NASC Shipping Program, has analyzed the FedEx and UPS increases so NASC Members can accurately prepare for the new year. Download the free white paper to see a break down of where you’ll find the highest increases and get a simplified explanatio...
Grab your dancing shoes, it’s time to tango with sponsors. Don’t worry, we aren’t here to teach you to salsa dance. Instead, we are here to help you build meaningful relationships with your sponsors.
One of the simple ways to improve a sponsorship relationship, according to SBI, is elevating your sponsors. Give them a spotlight on your social pages, connect them with other business, or invite them to another event of yours. These easy tasks show them are thinking about them all year long.
When it comes time to bring a sponsor in on an event, don’t create a cookie-cutter proposal. Add in your own flare that ties it all back to the sponsor. That could be a creative name, a giveaway, or a hashtag. Give them something they haven’t heard before.
Sponsorships should be mutually beneficial. Sponsors want to support the team, but also have their brand well represented. Their happiness will be based on how well they are being recognized at your event. If y...
Sponsorships in this current age are more than just funding opportunities. Sponsors can be used to market your destination or event. MKTG analyzed three ways any sports commission can do this.
Start by selecting a sponsor which helps you target a particular demographic. MKTG uses the example of Travel Alberta being a sponsor for the Los Angeles Kings. Travel Alberta created the Alberta Dome near the arena. The LA Kings encouraged fans to visit the dome before and after games, and to post pictures using a hashtag. With this activation, Alberta was able to market itself as a travel destination for Los Angeles residents.
Is your destination not generally not know by the public? Or maybe you want to focus on one certain area. MKTG suggests finding a sponsor that will put your name in front of a large audience. This is what Azerbaijan did when they got a sponsorship deal from Atletico Madrid, a prominent Spanish soccer team. This gave Azerbaijan a chance to promote themselves as a tou...
The Super Bowl may have determined a winner on the gridiron, but the National Football League and its 32 teams may be the bigger winner. According to IEG research recently released, sponsorship in the NFL reached $1.39 billion for 2018-2019 season. That’s a 5.9% gain from last year.
IEG found the growth was driven by two factors- a new group of league-wide sponsorships including technology company Intuit, restaurants McDonalds and Pizza Hut, and mattress company, Sleep Number. Also, signing the league’s first-ever “Official Casino Partner” with Caesar’s Entertainment. IEG says that deal is reportedly worth $30 million per year.
The biggest surprise from this research is what IEG is calling the most invested brand. That title went to Ticketmaster. The ticket sales and distribution company has sponsorships with 100% of NFL properties. Budweiser/ Bud Light is at 88%, Gatorade at 79%.
View full article from IEG.
We are officially under 100 days until the NASC Symposium! Are you joining us in Knoxville, Tennessee from May 6 through the 9th? Each year, leaders from event hosts, tourism professionals and industry partners gather to exchange resources, strategies and solutions.
A few reminders for those of you coming to Knoxville:
Do you have your hotel reservation? The hotel blocks are quickly filling up. Get yours today: https://www.sportscommissions.org/symposium/hotel-travel. Event owners -- NASC will book your hotel room.
Destinations: Register by 2/15/19 to be entered to win your top 3 mutually requested appointments (10 organizations will be selected)
Vendors: Register by 2/15/19 to be entered to win a free pre-symposium eBlast (3 organizations will be selected)
Event Owners: Register by 3/22/19 to be considered for travel assistance
You can start preparing for the 2019 NASC Symposium right now. Check out which event owners are coming and which destinations wi...
How CVBs and Event Partners Can Provide a World-Class Experience to Visitors
When you think of Disney World, what comes to mind? If you’ve ever had the chance to visit Mickey’s magical land, you know that every detail of every park and resort is tailored to create an immersive, unique experience to all who enter (and they do such a great job of this that they have a whopping 70% return rate for first time guests!).
So, what does Disney World have to do with us as event partners or host communities? Well, it’s safe to say that we’re all looking to provide the best possible experience to all of our guests so they continue to come back, year after year. It’s unlikely that most of us will be able to eliminate all litter at our events by ensuring that no trash can is ever more than 30 steps away, or create an elaborate system of underground tunnels for staff to travel between locations, but there are many other ways in which we can all work togethe...
“When others in our industry see CSEE after your name, they know right away what that means.” Clay Partain, a recent grad from the Certified Sports Event Executive (CSEE) program, knew from his first NASC Symposium that earning this credential would set him aside from his competition in the sports events and tourism industry. As the current Director of Sports Market Sales for Visit Salt Lake, the CVB for the Salt Lake County, Partain knew that adding CSEE to the end of his title would show his stakeholders and employers that he means business.
Beyond the career development, Partain will forever be grateful for the network built from this experience. The program offered him a chance to talk first hand with his peers about their successes, challenges and struggles and a support group to get advice from. With sports tourism being a relatively small market that is completely relationship driven, he knows the bonds he has created will last for a very l...
A big win for two National Association Sports Commissions members as the National Hockey League selects two cities to host outdoor games in 2020.
The 2020 Bridgestone NHL Winter Classic is headed to its southernmost location yet. The Cotton Bowl Stadium in Dallas, Texas will play host to the January 1st game. The contest will mark the first NHL regular-season outdoor game for the Dallas Stars. The game in 2020 will mark the 12th year for the first NHL Winter Classic.
The Colorado Avalanche will also host an outdoor game in 2020 at the United States Air Force Academy, in Colorado Springs. The NHL Stadium Series will play at Falcon Stadium on February 15, 2020. The Avalanche’s opponent will be named at a later time. This is the second NHL outdoor game for the state of Colorado, and the first in Air Force’s history.
Congratulations to both Dallas Sports Commission and Denver Sports!
Read full article by NHL.
CINCINNATI, Jan. 15, 2019 (GLOBE NEWSWIRE) -- The National Association of Sports Commissions is getting ready for its 2019 program slate of four national conferences, which will bring the national membership and sports events leaders in the industry together for educational and networking opportunities.
The Women’s Summit from April 3-5 hosted in Tampa, Florida is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Topics include building allies, breaking down barriers, personal branding and female entrepreneurship. Registration is open now: https://www.sportscommissions.org/education/womens-summit
The NASC Symposium, which will be held May 6-9 in Knoxville, Tennessee, will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development...