Why should I participate?
Event owners should choose to exhibit at the NASC Sports Marketplace because they want to promote their sport(s) and events to destinations interested in hosting their events.
What is a reverse tradeshow?
A typical reverse tradeshow is where attendees engage with the exhibitors through pre-scheduled meeting appointments. The advantage of a reverse tradeshow is that event owners are guaranteed booth traffic during pre-scheduled appointment times rather than simply hoping attendees stop by during open exhibit hours.
Why is NASC membership required to schedule appointments in the NASC Sports Marketplace?
Appointments are a benefit of membership, which is why membership is required in order to schedule appointments. One of the unique things about being a member is the ability to promote your destination not only at the Symposium, but throughout the year. It adds a level of credibility and shows that you are invested in the sport tourism industry.
How does it work?
Destinations and vendors come to your booth during pre-scheduled appointment times to learn about your events. All parties (destinations, vendors, and event owners) have the ability to request, accept, decline, and prioritize appointment requests. Appointments are historically 10 minutes and are an opportunity to introduce yourself and your organization as well as exchange basic information.
What is the difference between Individual Appointments and Event Overview Appointments?
Individual appointments are an opportunity for event owners to meet with destinations and vendors a one-on-one setting. A majority of Marketplace time will be dedicated to individual appointments. Event Overview appointments, on the other hand, are an opportunity for event owners to share information about your organization and what it takes to host your events with destinations that might not be familiar with your organization. During event overview appointments, event owners will present information about their organization, their sport(s), their event(s), and the qualities they look for in a host destination. Event owners will present to a small group of vendors and destinations during each event owner. Seating during the event overview appointments is limited to one person per destination, so if your organization is sending multiple representatives, you will need to decide which staff member will participate in event overview appointments in advance.
How are Individual and Event Overview Appointments scheduled?
Beginning in January 2016, the first registered attendee for each event owner will have access to an online appointment portal. Event owners will have two opportunities to request appointments; the first open window will be to request individual appointments. After the window closes, event owners will receive their individual appointment schedule around the beginning of March 2016. Then, event owners will have an opportunity to request event overview appointments with any organization with whom an individual appointment was unable to be scheduled. Request your highest priority first and then lesser priorities. If you have an existing relationship with a destination - rather than take an appointment time away from someone else, consider scheduling a meeting outside of Sports Marketplace time.
What is the average number of appointments event owners receive?
Event owners typically have full appointment schedules.
What can I expect at my Individual Appointment?
Individual appointments will be held at your booth. This is a one-on-one opportunity and a chance for you to make a quick introduction and exchange contact information. Event owners have 10 minutes to give a general rundown of your event and its requirements and ask questions about the destination or vendor. Make sure you do your homework before the Symposium. This will allow you to ask specific questions about a venue or hotels etc. for that particular destination. Think of this as speed dating for business. You want to be able to sell yourself and your organization in 10 minutes. The point of these appointment is not to iron out details about an event but more to determine if the both of you are a good fit and if you should follow up with each other.
The biggest thing I can stress is to be honest and direct. If a destination isn’t going to work for you let them know, but let them know why. For example, if the venue isn’t currently big enough to hold your event let them know. This may lead to them telling you that in 2 years a new bigger venue is opening up that can hold your tournament. I have told many destinations that it just won’t work for my events, you don’t need to hide from that position. People appreciate the honesty so that they do not waste their time for the two weeks following up thinking they have a chance to land one of your events. Not everyone will be happy about it but there is no need to waste your time or their time on something that just isn’t going to happen.
What can I expect at my Event Overview Appointment?
Event Overview appointments will be held at round tables in the NASC Sports Marketplace and are an opportunity for event owners to share the basics of what it takes to host one of their events. Event Owners will have the floor during these presentations to up to five destination and vendor representatives during each appointment.
What information should I bring to my appointments?
Business cards, and plenty of them! Create a one-sheeter for your individual appointments. Your one-sheeter should include information about your event, what you need, and who to contact about it. This flyer gives the basics for the event and gives the destinations with whom you meet something to refer to when following up after the Symposium.
What should I do if I requested an appointment and it was unable to be scheduled?
For a variety of reasons, not all appointments requested will be able to be scheduled. We recommend preparing a targeted list of event owners you want to meet at the Symposium so you can seek them out if you do not get an appointment with them. You will have ample time to reach out to a destination in advance of the Symposium to schedule a meeting outside of Sports Marketplace hours, whether it be at a general session, networking event, or taking them to coffee or dinner on the open evening. If you have any trouble finding that event owner during the Symposium, visit the NASC Member Services Desk at registration, and a member of the NASC Staff will help you get in touch with that organization.
What is my ROI?
The NASC Sports Marketplace is designed to assist in lead generation and business development with new contacts in the sport tourism industry. You should not expect destinations to sign contracts in the Marketplace, but rather foster lasting relationships with potential hosts of your future events.