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City of College Station: Parks & Recreation
2017 NASC Sports Event Symposium in Sacramento, CA


Best Practices Webinars focus on a trend or topic that is relevant and timely. Led by industry experts, the webinars are an educational tool that present solutions for sport tourism professionals with a common theme of industry best practices for a specific issue. After 15-20 minute presentations, participants engage in Q&A sessions to get answers to tough questions and are able to take away ideas that they can execute immediately. 

Registration Fee: FREE (NASC members); $25 (non-members)

How to Digitally Market a Global Sporting Event

Todd Lehrke, Bloomington Convention & Visitors Bureau
Date: Wednesday, March 22, 2017
Time: 2:00 p.m. ET

Join Todd Lehrke, Director of Sports Development at Bloomington Sports – Bloomington MN CVB, as he discusses how to Digitally Market a Global Sporting Event on Wednesday, March 22 at 2:00 PM - 3:00 PM EST.

Todd will provide insight on his 5 year journey working with the PGA and Partners in preparation for a top 10 Global Sporting Event, the 2016 Ryder Cup.  

In addition he will also discuss the activation, education, promotion and digital marketing for the Ryder Cup.


"The presenter was very well prepared and touched on all the high points without going into too much detail. I took three pages of notes and have two specific items I plan to implement immediately. Thanks for providing this worthwhile member benefit; I look forward to taking advantage of many more in the future!" -Kathleen Cartland, Executive Director, Charleston Area Sports Commission

"The NASC event webinar series and format was exactly what we needed! From sharing and marketing our webinar to facilitating the session, the NASC provided a tremendous resource for us to promote our upcoming site selection process. Even more, the whole session was recorded and made available to others following the event. The resource is a tremendous value and opportunity for rights holders within the NASC and we plan to use it even more!" Jeff Jarnecke, NCAA Associate Director of Championships and Alliances  

Webinar Archives

Webinars are available for replay throughout the calendar year on our Webinar Archives page. Podcasts of webinars from 2010 or earlier are also available. Membership is required to access both pages.  Login now.

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