Valuing Your Sponsorships

Summary:

What is the true value of my sponsorship to the client?  One question we always hear in sponsorship sessions is how do I determine the correct price for my sponsorship, but you rarely hear a great answer.  In a crowded market with many entities vying for sponsorship and marketing dollars, organizations are less likely to give you money because the event is good for the community, they want a return.   We’ll share what we have done in Savannah to give us defendable data and value when presenting current and potential partners with our sponsorship opportunities.


Time & Location:

 Date:Wednesday, May 8
 Time:01:45 PM - 02:45 PM
 Room:301 DE

Additional Information:

 Track:Revenue Development & Fundraising

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