Big Events in Small Towns

Summary:

How does a community the size of Eugene land a World Championship (third largest sports event in the world)? Learn firsthand how a successful collaborative partnership between TrackTown USA, University of Oregon and the Eugene, Cascades & Coast Sports Commission helped a destination overcome “small town challenges”. Janis Ross and Sasha Spencer-Atwood will share 8 pillars for success as well as how destinations across the US can participate in the IAAF World Championships Oregon21.