Evaluating The Economic Impact of Sports Events

Summary:

Sporting events can be a big win for destinations, making a large impression on the participants and spectators along with providing a wider economic impact on destinations. But how do you get to that economic impact with only basic information about the event? Over 220 DMOs and Sports Commissions are using Destinations Internationals Event Impact Calculator (EIC) to estimate event impacts. This session will show the importance of evaluating sporting events as their own category along with how the flexibility and comprehensiveness of the EIC can provide users with data that shows the value of sporting events to a destination.