The Bold North Super Bowl LII

Summary:

What did it take to secure, plan and stage the largest sporting event in the history of Minnesota? Super Bowl LII generated amazing milestones including 10,000 volunteers, 5,800 credentialed media members, over 1 million attendees on Super Bowl LIVE and a TV audience of over 103 million viewers. Hear from several key local community leaders that played an integral role in executing the Bold North hosting vision that will certainly create a Halo-Effect for Minneapolis for years to come.