Win-Win: Taking Large Event Benefits to the Next Level

Summary:

Playing host to national and global sports events creates excitement in the host region. It also creates opportunities, and the expectation within the local community that large events will provide social benefits and advance shared goals. Kate Mortenson, President and CEO of The Minneapolis Local Organizing Committee (MLOC) will share how the MLOC is developing the 2019 Final Four and leading with a vision for local and regional impact that goes beyond visitors and fans.