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Measuring and Reporting 'Return on Mission' — Demonstrating Community Value Beyond Room Nights and Economic Impact
Summary:
Economic impact and room night generation are traditional success measurement tools within our industry. Destinations are seeking new ways to demonstrate their value to the community. This presentation explores the concept of “Return on Mission”, identifying ways to quantify the value of sports events and by providing ways to measure social impact, media exposure, and other indicators of community engagement.
Time & Location:
Date:
Wednesday, April 25
Time:
09:15 AM - 10:15 AM
Room:
200 DE
Additional Information:
Tracks:
Intermediate
Speakers:
Dale Neuburger
Target Audience:
Destinations
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