As consumers, we are constantly surrounded by brands trying to captivate our attention each day. The concept of experiential marketing and mobile tours has been around for over a century. While strategies have evolved, the goal and mission remain the same today: create a human connection with the consumer through a live experience. In this age of ongoing technological advances, creating a real and emotional connection with the buyer is a greater challenge. The impact of events drives this connection through passion points and experiences. Organizations continue to develop creative ways to ensure their name stands out at gatherings across the nation.