Looking for reports, research, facts or figures on the sports events and tourism industry? The NASC has complied a library of articles, research, and reports to aid in your everyday business.
Playbook Get in the Game eNews Blog SBJ Special Section
By Eric B. Hansen, HotelNewsNow.com, May 28, 2013
While not as experienced as typical corporate travelers, sports group consumers are becoming more sophisticated when it comes to desired amenities from their lodging accommodations. It is important to embrace sports group consumers in a manner that will keep them coming back year after year. The trend in traveling for youth sports events will likely continue to increase because parents with dedicated and committed athletic children are now engaged on a year-round basis with their child's primary sport. Hoteliers who recognize these sports participation trends can achieve higher revenue and attract new demand segments.
A Mondo Whitepaper, 2013
This whitepaper reviews five examples where track and field stadiums have had significant impact on their local economies.
Horry County Business Journal, September 24, 2012
Several years ago, the Myrtle Beach City Council realized that sport tourism was an avenue that had the potential to bring many more visitors to the area. A major push of $21 million was made to create new facilities and improve already existing ones that could help lure more sports events to the city. At a recent meeting, the council members were astonished that this effort has paid off more than they had ever imagined.
By Kent Thomas, MediaPost Publications, April 3, 2012
In this blog, Kent Thomas discusses how events impact the host city.
Issue: July 2011
Summary: In today’s economy, families are looking for every way to stretch the dollar, and combining sports travel with the family vacation is one way to do that. “Families research what there is to see and do before, during and after a tournament. With the economy the way it is, sometimes it’s the only way that some families will have a vacation,” said Teresa Parmenter, governor of the Iowa Amateur Athletic Union of the United States (AAU). Cities, resorts and planners we spoke to for this article had suggestions about how to make the best of a “sport-cation.”
By Don Schumacher, Sports Planning Guide and Directory, September, 2010
By Dan Dickson, Winning Sports Meetings and Destinations, November 2009, Number 2
By Katie Thomas, New York Times, July 29, 2009
By Blake Sebring, The News-Sentinel, July 14, 2009
Author: Bill Hanson
© 2015 Sports Planning Guide
Are you responsible for planning an upcoming sporting event, but don't know how to get started? Trying to take your event to the next level? Increase participation or sponsorship? This guide provide the tools needed by a sport organization that wants to conduct a successful, sustainable event. Authored by Bill Hanson, a 42 year industry veteran, his event management experience includes the sport operations of the AAU Junior Olympic Games, U.S. Olympic Festival, professional soccer and numerous NCAA, NGB and local youth competitions. Bill is a past chairman of the National Association of Sports Commissions.
Author: David Walmsley
© 2013 SportBusiness Group
The Bid Book is a new report that explores these issues and contradictions from the perspective of both bidders and rights holders and identifies some of the directions in which they are likely to play out. Its analysis is based on a comprehensive survey of more than 3,300 major events staged over the past 10 years and draws out some key trends in areas such as:
Issue: February 2012
Summary: This article identifies six ways to build local support for your events and is a must-read for any sports event planner! The six ways that are addressed in the article are: 1) Find the right match, 2) Partner with local clubs, 3) Build off another successful event, 4) Connect with influential local leaders, 5) Seek local sponsors, and 6) Make use of local media.
Issue: December 2010
Summary: This special feature focuses on why CVBs & Sports Commissions will go above and beyond to successfully host sports events. NASC Executive Director, Don Schumacher, CSEE, and many NASC members share their knowledge and expertise in this 11 page special feature.
By Bill Hanson, San Antonio Sports, Sports Planning Guide and Directory, September 2010
Volunteers are the foundation of nearly every successful nonprofit organization and competition organizing committee. This article outlines factors involved in organizing a volunteer program that will support large-sized activity or competition, and in maintaining it to support future events and activities.
Small Market Meetings, March 2010
Sports organizers find that working with a CVB can be like hiring extra staff - without signing a paycheck.
Issue: June 2009
Summary: As a sports event planner, you can benefit from others with experience in the industry. Industry peers can provide insight into some of the same challenges you’re facing and share the tools and techniques that worked—along with some that didn’t—for their events that could also work for your events. SportsEvents talked with several industry professionals in developing a “Do’s & Don’ts Playbook” for planning sports events. While they all may not apply to your events, we’re certain you’ll learn something valuable from the do’s and don’ts offered by these industry professionals who have “been there, done that,” as Jon Schmieder, president of the Phoenix Regional Sports Commission and 2009-2010 chair of the National Association of Sports Commissions, said. “Even after more than 12 years in the industry, I still lean on a lot of respected leaders in the industry to guide me.”
Small Market Meetings, December 2008
Small towns become heavy hitters in the sports arena.
Bill Hanson, San Antonio Sports
PrepTraveler, Spring/Summer 2007
While wanting to conduct an athletic event in support of an amateur organization is admirable, getting a grip on the financial side must be the first priority. Whether you represent a sports commission, a CVB or local youth team, putting yourself or your organization in financial debt is no way to keep you job or keep a good relationship with your fellow team parents.
SportsTravel Magazine, April 2007
The executive director of the National Association of Sports Commissions weighs in on issues confronting host cities and the growth of the sports-event industry.
Sport Cities and Venues, October 2006
Sport Cities and Venues asked three American sport city leaders to share their views on this question: What do you believe are the main challenges American cities face in attracting major sporting events to the USA? Chris Frye, Don Schumacher and Rob Cohen give their views on the world's biggest sporting sponsorship market.
By Mike Laflin, Sportcal Insight Magazine, April 2016
As part of Sportcal’s Global Sports Impact project Mike Laflin, chief executive of Sportcal, spoke to a range of destinations, national governing bodies and sport tourism organizations to see how they are using sport to drive their policies and how they are changing their hosting strategies.
By Christopher Ackerman, Mid-Atlantic Events, July - August 2009
"Goodbye week long vacations... Hello four-day sport weekends. Or should we say, "sport-cations"."
By Bill King, Senior Writer, Sports Business Journal, June 22-28, 2009
The stories behind some of the best marketing relationships in sports.
By Katherine Jackson, Virginia Town and City, July 2008 (Volume 43, No. 7)
Participatory sporting events have become big business for municipalities around the country. Youth baseball tournaments, cheerleading competitions, gymnastics meets, and half-marathons attract out-of-town athletes along with their families and friends who generate revenue for the community by spending money on hotels, restaurants, entertainment, and shopping.