I often think about the phrase “learn something new every day”. I think about it because I realize I don’t commit enough time to learning or growing professionally. If you think about it, learning is really unavoidable. I mean, every encounter, interaction and experience has a takeaway, but how often do we take time to reflect and realize the lesson learned? I’d like to say I do so every time, but let’s be real! My life, like I imagine most, feels like one distraction after another. This is not a complaint. I love my life, personally and professionally. But I really wish I was better about taking the time to learn and advance my professional skill set. I imagine others feel this way as well.
Every spring I attend the NASC Symposium and while I enjoy interacting with clients at appointments, that is actually near the bottom of my satisfaction list. I have just as meaningful interactions outside the appointments as I do during. I understand many people at...
A new event organizer is visiting your city/community to do a site-visit, review dates and discuss logistics and fees.
These are twelve (12) questions every CVB/Sports Commission should be prepared to answer:
1. What are facility rental fees and is financial support offered for a first time event? Does CVB/Sports Commission have a grant program? Or perhaps assist with securing discounts on facility rental fees? Is there a bonus paid for reaching pre-determined number of room pick-ups? For one year, or longer?
2. Has there been another event organizer/tournament on this particular weekend? If so, why are they no longer hosting an event this weekend?
3. What other large events or festivals are scheduled the same weekend (or week) that might have an effect on hotel availability and getting around the community easily?
4. Is there another established event or tournament, in the same sport, within 60 miles that may be competing against Event Organizer...
With the 26th Symposium now officially three months away, I’m sure you’re beginning to ask yourself what to expect upon your arrival in Minneapolis. Being a first-time attendee, I know you have lots of unanswered questions about how to best prepare for tackling the symposium. Luckily, you’ve found the right place, and your National Association of Sports Commissions (NASC) Mentoring & Engagement Committee is here to help!
Over the next few months, our team will be publishing articles on how to properly plan for the Symposium, and what activities to experience during your time in the “Twin Cities.” Each article will focus on an area of the conference, and detail how to approach that event or activity. Our committees' years of experience can help guide the direction you set for yourself. “What are your goals, how to make the most from attending the Symposium, what to do during the appointments and what events shou...
I know I am a little early talking about a New Year’ Resolution---let me get through the Holidays enjoying the plethora of Sweets and endless Parties with all that delicious food. After all of that I will then come up with and announce my 2018 Resolution to shave some pounds knowing that it will be September before I will hit my goal.
My resolution that I want to announce today is that I will make it a Priority to dig deeper in my personal relationships with our facility partners.
We (Sean Robison on our staff and I), as I am sure that your destinations do as well, have turnover from time to time in our Parks and Recreation Departments. To be honest, they are not always public about the change or the new hire. In some cases, we found out through another source of the change. We have several different Park and Recreation Departments in our various communities, but they play a key component in hosting tournaments and events here in Dayton and Montgome...
Gifts, errands, budgets. New year, new season. Why not also make it time for an NASC membership checklist? Especially if you are new to the association, it’s time to get your NASC house in order.
Make sure your company profile is accurate. Log in here: https://www.sportscommissions.org/My-Account and review each tab “ My Organization, My Profile”, etc. to make sure you have the latest info out there.
Upload a photo. Yes, use that new headshot. If you don’t have one, now is a good time!
Tap into membership-related research. Make a meeting appointment each week to read something new off the site. You’ll be amazed at what is available right at in front of you.
Get registered for Symposium. Registration is OPEN. https://www.sportscommissions.org/Symposium/Registration Don’t delay. You don’t want to miss out on any new developments for April 2018 in Minneapolis.
Shop. (It IS the holidays....
First and foremost, we want information. Rights holders operate in multiple states, counties, municipalities and other entities which all may have different rules when it comes to facility permits, health and safety rules, etc. Knowing that information is incredible helpful to rights holders and can save them hours of research time and phone calls trying to sort it all out.
Local information is also helpful, especially for youth events. People need things to do between games, or need to buy things they forgot etc. Providing a simple one-sheeter with information such as the nearest hospital, urgent care center, sporting goods store, mall, movie theater etc. will be useful when training staff and can be included in their staffs books they use throughout the weekend. Think about the things you would want to know about if you were traveling for your son’s or daughter’s tournament.
For youth sports especially, it is also important to have a re...
First 4S Summit completed, what a great time we all had in Detroit!
Lots of good conversations, good ideas and good friends. Now you may ask, we have all this knowledge….. what next? I think we all learned that the ‘4S’s” go hand in hand, right?
Let’s do a little recap…. Sales, Strategies, Sponsorships and Services.
In order to have an event in your destination these four topics will come into play. Best practices, things that work, things that don’t and discussing these topics in an open forum is a great way for destinations to learn from one another. We all know that we have many different size destinations, budgets and a variety of venues. However, one common denominator is we all want to host a successful event. That brings me to Sales, learning about the event…Does it fit in market? Do we have a local club or ambassador to help advance our bid? Making sure you have all the players to make the event successful? Do YO...
1. Mother Nature might have a say. If it’s pouring rain, your event owner may not be jazzed about walking your soccer fields, so be ready with a covered cart or a windshield tour.
2. Actions speak louder. Invite potential clients to SEE an event happening at your venue.
3. Give them space. Event owners might like to roam on their own, talk amongst themselves, get opinions while on site.
4. Let them eat cake…. locally. Showcase your community with a meal that lends itself to good conversation. Buy dessert!
5. Meet the Fam. Include operations staff, turf specialists, maintenance and office coordinators to visit with event owners.
6. Find your “no”. You don’t have to say yes to every request. If something won’t work for your venue, say so. Then explain.
7. Overpromising is never good. Never. Ever. Be realistic.
8. We ALL want you. Showcase your community, hotels, what makes your sports ...
In theory, you or I could submit a bid for any sporting event. If you want to win a bid, and more importantly host an event, you must start by knowing your product (your local facilities, community and marketing plan) and developing strong relationships.
If you’re not already connected, it’s time to get connected within your community and within the NASC. Meet the management team and staff at each facility; get to know your community members and their interest in the sport(s) you are considering bidding on and build relationships with the event organizer(s).
Dedicate time to research the sporting event; contact friends within the industry that have been hosts and have open, honest conversations with the organizer(s) to establish realistic expectations and to create a mutually beneficial plan. Knowing you and your team (staff, LOC, community partners and event organizers) are positioned to make the event successful takes precedence over bidding.
The NASC is the leader in the sport tourism industry when it comes to providing educational opportunities to its members. The Certified Sports Event Certification (CSEE) is the most recognized professional designation in our industry. The program, having been developed in 2002, has continued to evolve as the needs of the NASC members have changed. Sessions have focused on such topics as Media Relations, Hotel Contract Negotiations, Strategic Planning, Coordination of Volunteers, RFPs and the Bidding Process, and Social Media. Online courses were also recently launched to supplement the live courses.
As a sport tourism professional, I believe it’s important to continuously keep myself educated on what’s happening in our industry. My primary reasons for earning my CSEE include:
1. Knowledge - The world around us is constantly changing and it’s imperative that for us to do the best jobs we can, that we stay informed. CSEE courses provide us with another source of informa...