Cycling is riding back into Asheville

 Posted on: June 10 2019
Asheville, North Carolina has hosted many cycling races in the past, so it is no surprise that they picked up another cycling coup: The Gran Fondo National Championships. According to the Asheville Times, the Gran Fondo will guarantee a higher revenue than their most recent race, The Haute Route, since Ashville will be the host for both 2019 and 2020. The Haute Route Asheville was a three-day event held at the end of May 2019. This event brought in about $1 million to the city. Since riders and their families always spend time in local hotels, restaurants, and shops, these events are so exciting for small businesses. Congratulations to the Asheville Sports Commission for all their hard work on these many cycling races. Keep up the good work! View the full article from The Citizen Times.

Bicentennial Celebration increases tourism for Tuscaloosa

 Posted on: June 10 2019
Normally when you hear Tuscaloosa, the University of Alabama comes to mind. It is true that Crimson Tide football remains one of the most popular events in the state, however, a new event is starting to attract tourist attention. Tuscaloosa is celebrating its 200th anniversary this year by having multiple celebrations to attract tourists from outside of the state of Alabama. We have more detailed information thanks to an article released by the Tuscaloosa News last week. According to the article, there was a free Bicentennial Bash in March that was held in the Tuscaloosa Amphitheater, including bands like The 400 Unit, The Blind Boys of Alabama, The Broken Bones, along with others. The biggest day of celebration will be on Dec. 13th, since that was the day the town was founded back in 1819. There will be a statue unveiling and more celebrations to be revealed later. Congratulations to Tuscaloosa Tourism and Sports.

Bucket List 12 for 12

 Posted on: June 5 2019
Stoll On Sports Do you have a "Bucket List"? If so, what's on it? I have a relatively informal one, but one item that has been on my list as long as I can remember is attending the NCAA Division I Women's College World Series in Oklahoma City. This past week, thanks to the graciousness of a dear friend, I got to check that dream off my bucket list. If you followed the WCWS, you know that UCLA won their program's 12th National Championship in impressive fashion last night. In honor of the their 12th time taking home the coveted hardware, this edition of Stoll on Sports features my 12 Lessons Learned from the 2019 WCWS. Pretty close to heaven for the mountain-dwelling tomboy! Here we go...   12. There is nothing better than being at a ballpark on a beautiful summer evening.  Period. Bama v. OU...2 powerhouse programs   11. Softball is continuing to grow and...

10 Things You Know About Salt Lake and 10 Things You Probably Don't

 Posted on: June 4 2019
If there’s one thing everyone knows about Salt Lake, it’s this: It’s beautiful. A year-round-drop-dead-gorgeous-manicured-city with- majestic-mountains-for-a-background kind of beautiful. But beyond that, what do you really know? 1. We are a sports city. Salt Lake is home to a thriving sports community and some amazing sports facilities – some of which are unique to Salt Lake as part of our Olympic Legacy. From traditional team sports like basketball, soccer, and volleyball, to individual sports in martial arts and equestrian sports, Salt Lake has an incredible variety of venues. Among the most famous are the Maverik Center where the Utah Grizzlies hockey team plays; the Vivint Smart Home Arena where the NBA Jazz play; and Rio Tinto Stadium where the pro soccer team, Real Salt Lake, plays. 2. Getting here is easy. Salt Lake City International serves as Delta Air Lines’ western hub, is served by all major U.S. airlines, and provides non-stop service...

It’s Time for your Mid-Year Evaluation

 Posted on: June 3 2019
Every new year comes with new goals for a business. You have been working hard at accomplishing those goals and have probably run into a few bumps along the way. So where do you stand with that goal? Don’t wait and evaluate your progress at the end of 2019. It is time to act now to make sure your business is as successful as possible. DW&C CPAs and Business Advisors have created a list of steps to take to ensure that you are on the right track to meet your yearly goals: Start with HR- The people who are on your team are your most valuable asset. Take time to evaluate your employee turnover rate. According to an article published by DW&C, “High employee turnover could be a sign of underlying problems, such as poor training, lax management or low employee morale.”   Evaluate Marketing- Are you reaching your monthly engagement goals? If you don’t know, be sure to increase your tracking of social media engagement. Don’t have any ...

How To Start Customer Cultivation With Strategic Sponsorships

 Posted on: May 30 2019
Billions of dollars are spent globally on sponsorships each year. According to IEG, global sponsorship spending topped $65 billion last year, with the majority of the money going toward sports partnerships, followed by entertainment, causes, festival events, and association organizations. Sponsorships offer a targeted opportunity to reach current and prospective clients on the consumer or business to business (B2B) side (or both). If you are new to leveraging sponsorships as an engagement tool, here are a few tips on crafting a strategic plan that I learned over the course of 25 years in sponsorship sales and activation with sports and entertainment properties. Know Your Audience Think of a sponsorship as a marketing asset that will drive your business objectives. Do you want to sell more stock keeping units (SKUs), engage prospective clients with VIP entertainment or increase awareness through media? These are a few of the goals that can result from a successful spo...

Lake Erie’s Rhythm and Ride Event Cycles Back

 Posted on: May 29 2019
The Lake Erie Cyclefest is preparing for another successful partnership with The Blues & Jazz Festival for four days of Rhythm and Ride. The event will take place the first weekend of August 2019 and contain music, entertainment, and six cycling races. The weekend kicks off with a free race on Thursday, Aug. 2 at 6 AM. Races will continue through Sunday, Aug. 4 ranging from no cost to a $40 participation fee. All proceeds benefit EmergyCare, WQLN and the YMCA of Greater Erie. According to the Erie Sports Commission, the race is used to encourage green living and a holistically healthy lifestyle. Participants are encouraged to take advantage of the “meet-up” space to chat with fellow cyclists. All music events, lectures, art exhibits, and performances are completely free. For more information about specific ride times and registration, visit www.eriecyclefest.org.

USA Roller Sports National Championships will be hosted in Cedar Rapids

 Posted on: May 29 2019
A big accomplishment was announced this month for a member of the NASC. The city of Cedar Rapids was selected to host the USA Roller Sports National Championships in 2020. The city is currently preparing for one of the largest events in their history, with the competition lasting 23 days in the month of July 2020. All activities will take place in the Cedar Rapids Ice Arena.  The six competitive sports disciplines included in the 2020 USARS National Championships are figure skating, in-line hockey, roller derby, rink hockey, freestyle, and speed skating. According to The Gazette, this event is projected to generate more than 10,000 overnight stays and $8 million in visitor spending. Much of this revenue will come from the 1,600 participants and their families, all ranging in age from elementary to senior citizens. Congratulations to Cedar Rapids Tourism for booking such an important event. Learn more at https://www.teamusa.org/USA-Roller-Sports

Sports ETA

 Posted on: May 29 2019
The National Association of Sports Commissions (NASC), the governing body of the $11.4 billion sports events and tourism industry, announced May 9, 2019, a new brand designed to represent a more inclusive organization to lead the sports event and tourism industry and its membership. The organization will now be referred to as Sports Events & Tourism Association or Sports ETA. Download Sports ETA presentation.

2019 Symposium Recap

 Posted on: May 24 2019
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders. 
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