Sport Tourism

Let’s Rock and Roll at the 4S Summit

 Posted on: October 9 2018
The 4S Summit is headed to Cleveland, OH in a few weeks!  The summit kicks off with a Reception at the Rock and Roll Hall of Fame. A great opportunity to get together with your colleagues, share your stories and enjoy the history of Rock and Roll! The 4S Summit provides an opportunity for all of us to discuss our commonalities. The commonalities could be challenges we are facing or successes that we want to share. My motto “Why recreate the wheel, when I could learn from others’ successes and challenges.” The opportunity to learn from the NASC members is one of the best learning tools at the tip of your fingers. Be ready to learn more on the 4S’s of sports events and tourism: sponsorships, sales, services and strategies. The sports events and tourism industry has many commonalities within these 4S’s. Is your organization focusing on strategies to have the community more engaged with your sports events? Looking to learn new bidding best practices...

Central Florida Sports Commission Rebrands to Greater Orlando Sports Commission, Highlighting the Region’s World-Class Facilities, Events and Experiences

 Posted on: October 2 2018
  Orlando-based private, non-profit organization unveils company-wide rebrand featuring new logo, website and slogan – “Terrain for Every Game”  ORLANDO, Fla. (October 2, 2018) – The Central Florida Sports Commission (CFSC) – a private, non-profit organization dedicated to attracting and managing world-class sporting events and driving economic impact in the Greater Orlando area (the City of Orlando, Lake County, Orange County, Osceola County, and Seminole County) - today unveiled its new brand and website - Greater Orlando Sports Commission (GO Sports) and GreaterOrlandoSports.com. GO Sports aims to promote and elevate Greater Orlando’s vibrant community and feature a name which global audiences can identify with hosting major marquee and pro sports events at the major amateur, collegiate, professional and Olympic levels, such as the 2017 NCAA DI Men’s Basketball Championship, WrestleMania 33 in 2017, the 2019-2020 Monster Jam ...

Big 12 and Dallas Chosen to Host 2023 Women’s Final Four

 Posted on: September 25 2018
DALLAS -- The NCAA Division I Women’s Basketball Committee announced that the Big 12 Conference and the Dallas Sports Commission have been selected to host the 2023 Women’s Final Four. The American Airlines Center will serve as the competition venue for the games to be played on March 31 and April 2, 2023. This will mark the second time in six years for Dallas to host a Women’s Final Four. “We look forward to bringing the Women’s Final Four back to Dallas,” said Big 12 Commissioner Bob Bowlsby. “The 2017 Women’s Final Four was a great success both on and off the court with compelling games, sellout crowds and community involvement. We appreciate the NCAA Women’s Basketball Committee providing us another opportunity to host this spectacular event.” The Big 12 and Dallas have joined forces to stage two regionals (2011 and 2016) and a Women’s Final Four during the last six years. In 2017, Dallas hosted the Women&...

NAIA Indoor Track & Field Open Bid

 Posted on: September 20 2018
KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) is now accepting bids from potential hosts to bring the Men’s & Women’s Indoor Track & Field Championships to your city! The NAIA is seeking a host for the 2021 & 2022 Indoor Track & Field Championships. This will be a two-year cycle of events through the 2021-2022 championship seasons. The event includes the top 100 NAIA Men’s & Women’s Indoor Track & Field teams from across the nation. The NAIA Track & Field Championship is a three day event. All three days consist of a combination of field events in the afternoon and track events in the evening. The selected host will have the opportunity to put on a student-athlete recognition banquet. Hosts may sell tickets to parents, fans, and members of their community. The Championships will bring teams and fans from across the country to enjoy all your city has to offer. Deadline to Bid: Decem...

It’s Time for a Mid-Year Review of Your (4S) Strategy

 Posted on: June 28 2018
By Jackie Reau, Game Day Communications     There were dozens of informative education sessions at the NASC symposium a few months ago. Now is the time to review your notes and take a pulse check of your strategy as we reach the mid-year calendar milestone.   It’s also important to note the enormous (and growing) economic impact of the U.S. sports tourism industry (studied annually by NASC and Ohio University), which now stands at $11.4 billion, a 37% increase over the last four years. Keep these stats in mind as you plan your strategy against metrics.   Here are a few thought starters to get you going on the process following the theme of the 4S Summit to review your strategy, services, sales and sponsorship.    First, take a half-day and schedule yourself out of the office so you can have quiet time to think. Head to your favorite coffee shop, library or campus spot for inspiration.   Strategy Plan in Pl...

The Changing Face of Sports Media

 Posted on: June 20 2018
By Matt Cacciato, Executive in Residence and Director, Masters of Sports Administration Program Ohio University The past few years, and even the past few months, have brought about numerous changes in the media space that will impact the sport tourism industry as organizational media strategies evolve. The number of new sports media offerings, technologies, joint ventures and mergers (completed and/or pending) have been dizzying and difficult to keep score of... even for those who follow the action closely!  Therefore, it is worthwhile to highlight some of these happenings, and trends, to update you on key platforms in media. The biggest development is the industry's move toward a direct to consumer model with enhanced viewer control over when, where and how they follow sports. The following sports media platforms all deliver significant impact on the sports ecosystem and share the concept of greater viewer control: ESPN+: The launch of ESPN+: A long tim...

Twelve (12) Questions Every CVB/Sports Commission Should Be Prepared to Answer

 Posted on: February 12 2018   Posted by: Don Flynn, V.P. Business Development of GameDayUSA
A new event organizer is visiting your city/community to do a site-visit, review dates and discuss logistics and fees.  These are twelve (12) questions every CVB/Sports Commission should be prepared to answer: 1. What are facility rental fees and is financial support offered for a first time event? Does CVB/Sports Commission have a grant program? Or perhaps assist with securing discounts on facility rental fees? Is there a bonus paid for reaching pre-determined number of room pick-ups? For one year, or longer?  2. Has there been another event organizer/tournament on this particular weekend? If so, why are they no longer hosting an event this weekend?  3. What other large events or festivals are scheduled the same weekend (or week) that might have an effect on hotel availability and getting around the community easily? 4. Is there another established event or tournament, in the same sport, within 60 miles that may be competing against Event Organizer...

Hall of Fame Committee Accepting Nominations Until January 31

 Posted on: October 12 2017
The NASC Hall of Fame Committee was established to honor those who played a vital role in the success and promotion of the National Association of Sports Commissions. The purpose of the Hall of Fame is to promote the professional management of sporting events and the sport tourism industry as a whole by honoring those individuals who exemplified the values of the NASC in their careers and by acknowledging their legacies to provide guidance for future members of the NASC. To be considered, nominations must be received no later than January 31, 2018. SUBMIT A NOMINATION For questions about the NASC Hall of Fame, contact Terry Hasseltine, Hall of Fame Committee Chair. COMMITTEE MEMBERSHIP Representation on the Hall of Fame Committee is by appointment from members of the NASC Leadership Council and appointed by the NASC Board of Directors. The committee shall be comprised of not more than five (5) members who will be identified as the NASC Hall of Fame Committee. T...

National Association of Sports Commissions Releases Annual State of the Industry Report

 Posted on: April 13 2017
The National Association of Sports Commissions (NASC), in conjunction with Ohio University, released its annual State of the Industry Report for the sport event industry, and the survey shows the industry continues to be strong throughout the country. Estimated visitor spending associated with sports events in 2016 was $10.47 billion, a 10% increase from 2015, when the total was $9.45 billion. Between 2012 and 2016, according to the study, visitor spending in the United States has increased at a strong 26.1%. “The survey results show that sport event continues to be a major economic driver,” said Alan Kidd, president and CEO of NASC. “Our members lead the way in holding well-run events that keep rights holders as well as participants coming back year after year.” Other findings from the report show that 97% of the organizations have seen either consistent sponsorship revenue streams or an increase in sponsorship revenues for their events. Individual organization...

A Valuable Partnership

 Posted on: April 11 2017
A college campus is an exciting place to be. Activities abound for young people outside the classroom as universities continue to invest in world-class facilities for sports and campus recreation. Liberty University, located in Lynchburg, a scenic city in Central Virginia nestled in the Blue Ridge Mountains, has recently transformed its campus, devoting $200 million out of its $1 billion rebuilding project to build and expand facilities for its athletics and recreation programs. "With 15,000 residential students, Liberty is like a city within a city,” said NASC member Ernest Carter, External Event Coordinator for Liberty Athletics. "Since 1971, our campus has come so far, and now our facilities are some of the best in the country.” A $30 million indoor track complex opened in January. A $20 million indoor football practice facility is scheduled to open this fall, as well as a natatorium, with a 50-meter pool and separate 17-foot-deep diving well. Liberty offers one of...
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