Professional Development

Event Overview Appointment Portal - NOW OPEN!

 Posted on: April 22 2019
The NASC Symposium is just over two weeks away, which means it’s time to request event overview appointments! The Symposium is a phenomenal way to network and learn more about the industry from the people currently thriving in it. Wondering how to do that? It’s simple! Start by going to the NASC Symposium website to update your profile. Making sure that your profile is up to date is vital because you may not appear correctly in the member directory, which is where Symposium attendees look when requesting/accepting appointments. After that, make your request for all the organizations you would like to meet with during event overview appointments. You will be able to view a list of organization’s that you have a confirmed one-on-one appointment. Once you submit the request, rank each one, while also accepting or declining appointments requested of you, to ensure that you receive the best possible matches.  If you request an appointment, but the other organiza...

Tips for the first-time attendee and great reminders for veterans of the industry

 Posted on: April 17 2019
The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time! NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions: Hotel & Travel Schedule Education Marketplace NASC FAQs Blogs Hotel & Travel: Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience. Review your...

National Association of Sports Commission’s Women’s Summit addresses women and sports during the NCAA Women’s Final Four in Tampa

 Posted on: April 15 2019
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

Increase Ticket Revenue with these 6 Marketing Strategies

 Posted on: April 10 2019
For any event organizer, selling more tickets can prove to be a challenge sometimes. If you feel like you hit a plateau with your ticket sales, try one of these marketing strategies from Prior Booking.com. 1)    Convert Customer Loyalty Into Revenue If you’re familiar with marketing, you may have heard of the 80/20 rule. This rule states that 80% of your business comes from 20% of your clients. These clients are your most loyal and powerful customers- they will engage with your brand online, write positive reviews, and endorse your events for their friends. Investing in a loyalty program for your best customers (discounts, early access to ticket sales) will keep your biggest clients happy, and give your brand a solid foundation of followers to grow from. 2)   The Early Bird Makes More Profit An easy way to get a jump start on ticket sales is by selling tickets at a discount the moment your event is publicized. “Early bird” packages...

One Month Until the 2019 NASC Symposium - Start Planning Your Week

 Posted on: April 1 2019
We are just over a month away from the 2019 NASC Symposium. No, you don’t need to start packing your bags just yet, but you do need to start planning out what you want your week to look like. We just released the education sessions for the 2019 Symposium in Knoxville, Tennessee from May 6-9. If you are part of a destination looking to attract more events to your city, you may consider sitting in on sessions like “Developing your Destination’s Sports Tourism Program” on Tuesday or “Bidding on NAIA Events” on Thursday. For the sales and development managers, there are also sessions for building brand awareness, partnership strategies, and valuing sponsorships. There are more than 25 education sessions planned for Tuesday, Wednesday and Thursday, so there is something for each member of your team coming to the Symposium. Check them all out here. Also, if you registered for the CSEE course at the NASC Symposium, put on your crisis mode c...

CSEE Spotlight: Graduate Gray Workman

 Posted on: March 18 2019
Knowledge is power and in the fast pace work environment that is sport tourism, the more you know, the better. As the current Director of Sports Development for Visit Greenville, North Carolina, Gray Workman knew this and wanted to elevate her knowledge to grow Greenville from a smaller destination to a high-level competitive sports destination. She enrolled in the Certified Sports Event Executive (CSEE) program and gained invaluable information. From being in the CSEE program, Workman saw this program as a way to further her education after college, with more focus on event planning. The classes focus on all aspects of the event, and why every single detail is important, and show how each aspect is a vital piece of sales and marketing materials. “As a destination, sometimes we forget all the minute details tournament directors have to focus on. Now I am able to be a resource to them.” Workman said. The classes offered also gives students the chance to grow ...

Download Your Digital Copy of the NASC Playbook - Spring 2019 Edition

 Posted on: March 12 2019
The Spring 2019 edition of the NASC Playbook is available now.  Download your copy. Inside this issue: What kind of leader do you want to be Sports Facilities Summit On motivating your employees Why rebrand the NASC That aha moment 12 questions for CVBs and Sports Commissions Symposium education track line-up Staying competitive on and off the sports field  We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at meagan@sportscommissions.org to learn more about how you can contribute to a future edition of The NASC Playbook. The NASC Staff

Relationship Building - Importance of Mentorship

 Posted on: March 12 2019
A mentor is someone that will guide you along the path you have chosen, someone that will help you overcome challenges and build your character, while being motivated to support you and being a positive influence on your journey. Have you identified important individuals that have had a positive impact on your life? These individuals could be friends or advisers that you haven’t talked to in years, but they are still mentors to you. Reach out to them, thank them and start up that new dialogue. For me, it was a college professor at Ohio State in 2003, and I never realized how important he was to helping create who I am today and why I ended up in the sports tourism industry in 2012. After nine years of working in a variety of roles in professional sports – from interning and working full-time for a Minor League Baseball team, to spending time selling sponsorships for a PGA golf tournament and then moving into event operations for a golf contractor, then finally landing...

Four questions you should be asking your event housing provider

 Posted on: March 11 2019
Our members, pse Event Housing, take care of all the housing details for their clients. From contract & staff room negotiation, real-time room tracking & reporting, to commission & rebate processing, they do it all! Whether you’re looking to start your very first tournament or event, or you’ve been in the game for years, check out these 4 essential questions you should be asking your event housing provider: 1. Is your booking system optimized for mobile users? In 2018, 57% of all Internet traffic came from mobile users, and that number is only expected to keep growing. With this number on the rise and customers increasingly using their mobile devices to get things done online, offering a mobile-friendly experience is no longer just a nice-to-have feature – it’s a necessity. What to look for: Responsive Design: Most sites are now viewable on mobile devices, but there’s a big difference between just being viewable on mobile an...

What kind of leader do you want to be?

 Posted on: February 26 2019
Really?  Another article or blog about leadership from someone?  Yep – I know.  It seems as if we are constantly exposed to blogs, articles, stories, books, podcasts, etc. about leadership.  Why is this? My guess is because everyone has an opinion or idea about what leadership should look like.  In my humble opinion, there is no textbook formula, or perfect blueprint that says if you do A, B, and C you will become a “leader.”  A quick search on Google provided a multitude of options to review when it comes to leadership traits; Forbes listed 10, Inc.com 9, CNN 23, Leadership toolbox 7.  Wow, so many choices – which one is right? Please do not get me wrong – there are some very good resources that each of us can take bits and pieces of information from to add to our arsenal, and implement into what we do, or how we lead – if it “fits” the person, we are.  I believe you can develop leadership tr...
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