Professional Development

2019 Symposium Recap

 Posted on: May 24 2019
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders. 

My Etiquette Fail - Or So I thought

 Posted on: May 23 2019
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...

Keep in Contact with your New Contacts

 Posted on: May 17 2019
It’s back to work for those of us who went to the NASC Symposium in Knoxville last week. As you are getting back to your projects and events, don’t forget about all those contacts you met last week. In the sports events and tourism industry, networking is key and we hope you met a lot of great people at the Symposium to help in future projects. So don’t let those business cards go to waste. Follow-up is key to developing a new professional relationship. Forbes has a few great tips to master the art of the follow-up. Start with a quick email this week. Don’t feel it has to be something long and profound. Simply say you enjoyed meeting them and if you can, reflect back on a point from your conversation, even if it wasn’t about work. Link in on LinkedIn. This is another way to connect days after meeting. LinkedIn also offers many free tools to keep your contacts front-of-mind for both you and them. Plus, you can send them a quick note on their work...

Congratulations to our newest class of CSEE graduates

 Posted on: May 9 2019
The NASC is excited to congratulate our recent Certified Sports Event Executive graduates. Through this program, these graduates have shown the world they’re serious about making a difference in the sports events and tourism industry. Give a round of applause to these CSEE graduates, as they prepare (or continue) to take the industry by storm. CSEE 2019 Spring Graduates: Danny Corte, CSEE Jamie Patrick, CSEE Billy Bos, CSEE Mark Kowalewski, CSEE John Poole, CSEE Ashley Wilson, CSEE Jeremy Leifel, CSEE Matthew Bosen, CSEE Daniel Gallagher, CSEE Kris Jackson, CSEE Kathy O'Connell, CSEE Luchie Javelosa, CSEE Jarrett Dowling, CSEE Al Stauffacher, CSEE Consuelo Sanchez, CSEE Shaheen Roostai, CSEE Sarah Kirchberg, CSEE Kelsey McLean, CSEE Ashleigh Bachert, CSEE Matt Prewitt, CSEE Kristyn Hawkins, CSEE Mark Hargis, CSEE Clay Partain, CSEE Bill Kelly, CSEE Suzanne Keller, CSEE Holly Kesterson, CSEE St...

NETWORKING TIPS FOR THE 2019 NASC SYMPOSIUM (OR ANY NETWORKING EVENT!)

 Posted on: April 30 2019
People tend to fall on three sides of the networking spectrum: The people that love socializing and meet all kinds of people The people that hate networking and skip these sessions or don’t participate The people that are good at networking and leave with a valuable lead and/or resource Depending on the day, each of us usually falls into one of these categories when we must attend networking events. Many factors contribute to how we react to networking including the hours worked that day, what’s happening outside of work, and energy levels in general.  Please take a moment to learn some networking lessons that may provide positive results while networking at the 2019 NASC Symposium. Look at this stack of business cards! These are on my desk right now. Can you imagine if your card is located near the bottom of that stack? I’m sure my card is at the bottom of stacks on hundreds of desks around the country. This is a constant reminder that I’...

Event Overview Appointment Portal - NOW OPEN!

 Posted on: April 22 2019
The NASC Symposium is just over two weeks away, which means it’s time to request event overview appointments! The Symposium is a phenomenal way to network and learn more about the industry from the people currently thriving in it. Wondering how to do that? It’s simple! Start by going to the NASC Symposium website to update your profile. Making sure that your profile is up to date is vital because you may not appear correctly in the member directory, which is where Symposium attendees look when requesting/accepting appointments. After that, make your request for all the organizations you would like to meet with during event overview appointments. You will be able to view a list of organization’s that you have a confirmed one-on-one appointment. Once you submit the request, rank each one, while also accepting or declining appointments requested of you, to ensure that you receive the best possible matches.  If you request an appointment, but the other organiza...

Tips for the first-time attendee and great reminders for veterans of the industry

 Posted on: April 17 2019
The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time! NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions: Hotel & Travel Schedule Education Marketplace NASC FAQs Blogs Hotel & Travel: Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience. Review your...

National Association of Sports Commission’s Women’s Summit addresses women and sports during the NCAA Women’s Final Four in Tampa

 Posted on: April 15 2019
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

Increase Ticket Revenue with these 6 Marketing Strategies

 Posted on: April 10 2019
For any event organizer, selling more tickets can prove to be a challenge sometimes. If you feel like you hit a plateau with your ticket sales, try one of these marketing strategies from Prior Booking.com. 1)    Convert Customer Loyalty Into Revenue If you’re familiar with marketing, you may have heard of the 80/20 rule. This rule states that 80% of your business comes from 20% of your clients. These clients are your most loyal and powerful customers- they will engage with your brand online, write positive reviews, and endorse your events for their friends. Investing in a loyalty program for your best customers (discounts, early access to ticket sales) will keep your biggest clients happy, and give your brand a solid foundation of followers to grow from. 2)   The Early Bird Makes More Profit An easy way to get a jump start on ticket sales is by selling tickets at a discount the moment your event is publicized. “Early bird” packages...

One Month Until the 2019 NASC Symposium - Start Planning Your Week

 Posted on: April 1 2019
We are just over a month away from the 2019 NASC Symposium. No, you don’t need to start packing your bags just yet, but you do need to start planning out what you want your week to look like. We just released the education sessions for the 2019 Symposium in Knoxville, Tennessee from May 6-9. If you are part of a destination looking to attract more events to your city, you may consider sitting in on sessions like “Developing your Destination’s Sports Tourism Program” on Tuesday or “Bidding on NAIA Events” on Thursday. For the sales and development managers, there are also sessions for building brand awareness, partnership strategies, and valuing sponsorships. There are more than 25 education sessions planned for Tuesday, Wednesday and Thursday, so there is something for each member of your team coming to the Symposium. Check them all out here. Also, if you registered for the CSEE course at the NASC Symposium, put on your crisis mode c...
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