Brad Dean, the previous CVB head of Myrtle Beach, has taken a new position as the head of tourism re-development in Puerto Rico. As he leads the recovery for the island, Brad has reached out to NASC for support on sports initiatives to assist that recovery. We will be spending some time with Brad and his team in support of his efforts in the coming months.
News from the Clubhouse
We welcome back Elizabeth Young from maternity leave to our team of five full time employees and four discipline specific independent contractors. Elizabeth will oversee the tactical implementation of many of our new strategic initiatives aimed at increased stakeholder value. We have aligned our team into specific areas of direct responsibility providing solid coverage for stakeholder services, sponsorship acquisition and activation, marketing, member services, industry partnerships as well as new program implementation.
On the Road
The NASC Awards submission deadline is Friday, March 9, at 11:59 PM PT!
Have you considered submitting your organization for consideration? Enter a submission.
To persuade some of you, I decided to chat with a past winner, Jon Lugbill, Executive Director of Sports Backers, to get some advice.
Jon and his organization have won eight awards: four-time winner of the Large Market Sports Commission of the Year; two-time winner of the Newly Created Event; an award recognizing their marketing and an award for website design.
Jon had the following to say on the added value these types of awards bring to an organization and elements that organizations can highlight in their submissions.
Firstly, Jon spoke about the importance of knowing your audience. The judges are people within the industry that want to learn or gain some type of insight into another organization’s best practices. Be sure to consider the ‘why?’ of the information that you are...
Now that we are full speed ahead into 2018, it is easy to get wrapped up in event planning, preparing bids, site tours, and tradeshows. However, it is important to look back on everything you accomplished in 2017. There is no better way to recap your 2017 than submitting an entry for an NASC Member Award. On behalf of the NASC Awards Committee, I invite you to submit an entry or nomination by the Friday, February 23rd deadline.
The Fox Cities Convention & Visitors Bureau was honored to be named the 2015 Sports Tourism Organization of the Year (Population Under 250,000). The positive outcomes of submitting and receiving the award were much greater than we imagined. Below are a few of these positive outcomes.
Industry Recognition – Free publicity is excellent and free publicity in front of a target audience is even better. We were fortunate enough to be recognized in front of peers at NASC Sports Event Symposium, in the NASC Playbook, NASC website, national sports tourism...
Board service of the sports events and tourism industry's leaders is vital for the continued growth and success of the NASC. Board members serve as representatives of the NASC's 750 member organizations and help guide the future direction of the Association.
The NASC Nominating Committee is accepting nominations for the following open positions (view job description):
Secretary - Candidate must have previously served on the NASC Board of Directors
Four (4) Active member representatives (three-year terms)
One (1) Allied member representative (two-year term)
One (1) Rights Holder member representative (two-year term)
Submit a nomination.
October 15 – Nomination Portal Opens
January 8 – Nomination Portal Closes
January 15 – 31 – Interviews Conducted
February 2 – Committee Call to vote on slate to present to BOD
February 20 – Proposed Slate presented to BOD
February 28 – All nominees ...
The National Association of Sports Commissions (NASC), in conjunction with Ohio University, released its annual State of the Industry Report for the sport event industry, and the survey shows the industry continues to be strong throughout the country.
Estimated visitor spending associated with sports events in 2016 was $10.47 billion, a 10% increase from 2015, when the total was $9.45 billion. Between 2012 and 2016, according to the study, visitor spending in the United States has increased at a strong 26.1%.
“The survey results show that sport event continues to be a major economic driver,” said Alan Kidd, president and CEO of NASC. “Our members lead the way in holding well-run events that keep rights holders as well as participants coming back year after year.”
Other findings from the report show that 97% of the organizations have seen either consistent sponsorship revenue streams or an increase in sponsorship revenues for their events. Individual organization...
A college campus is an exciting place to be. Activities abound for young people outside the classroom as universities continue to invest in world-class facilities for sports and campus recreation.
Liberty University, located in Lynchburg, a scenic city in Central Virginia nestled in the Blue Ridge Mountains, has recently transformed its campus, devoting $200 million out of its $1 billion rebuilding project to build and expand facilities for its athletics and recreation programs.
"With 15,000 residential students, Liberty is like a city within a city,” said NASC member Ernest Carter, External Event Coordinator for Liberty Athletics. "Since 1971, our campus has come so far, and now our facilities are some of the best in the country.”
A $30 million indoor track complex opened in January. A $20 million indoor football practice facility is scheduled to open this fall, as well as a natatorium, with a 50-meter pool and separate 17-foot-deep diving well. Liberty offers one of...
I am excited to invite all members of the NASC to volunteer on committees. This is YOUR association, so I strongly encourage you to consider getting involved in one of these rewarding opportunities.
Join a committee.
If you have never volunteered before, you will find that this is a great way to give back to your association and build close relationships with peers in the industry. Your talents, passion, leadership and input are crucial to the NASC and it helps us to build effective, vibrant, inclusive, and multicultural committees.
The NASC is driven by more than 100 committed members who volunteer their time and resources for the good of the organization. Participating on a committee allows you to contribute to the decision-making that positions the NASC as the most valuable resource available to sport tourism professionals.
Here is how you can get involved:
• Refer industry colleagues to join the NASC and attend the Symposium
• Recommend educational content and p...
The original vision for the NASC started with just one guy,
An instigator who proposed that cities recruiting events could be better if they organized.
But in making his initial pitch in Orlando in 1989,
The fact that only three people attended his presentation was not a good sign.
Yet the idea gained traction, interested parties got more numerous.
Still many around that time found it simply to be humorous.
Proselytizing continued and during the very next year,
In Raleigh he was able to gather a larger group of his peers.
The association was gaining momentum. You could feel it in the air.
The ’91 Olympic Congress showed that NASC was soon to be there.
In the Springs, Matt Scheckner, the NYC media mogul became the very first chair.
His big city creds gave the new organization some genuine flair.
The following year, Hill Carrow, the instigator took Matt’s place.
By that time it was getting obvious NASC was off to the races.
Mike Millay ascended to ...
Also, during the meeting the NASC Sports Legacy Fund raised $33,000 to benefit Sacramento Police Activity League which fits the NASC’s criteria of donating to non-profits that provide individuals – particularly at-risk youth, veterans, or physically or intellectually disabled individuals – opportunities to participate in sport and encourage healthy lifestyles.
The Sacramento Police Activities League is a 501(c)(3) non-profit organization that strives to make a difference in the lives of at-risk youth in underserved communities. Each of their programs has at least one Sacramento Police Officer who serves as a coach and/or mentor and helps foster positive relationships between law enforcement and the community. Together, employees of Sacramento Police Department and members of the community volunteer their time to provide valuable opportunities, develop leadership skills and teach meaningful life lessons that prepare participants for a ...
New NASC board leadership was elected at NASC Symposium, including Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Regional Sports Alliance as the new chair of NASC.
Additional Officers included: Vice Chair/Chair-Elect, Kindra Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events; Treasurer, Janis Schmees Burke, CSEE, Chief Executive Officer, Harris County-Houston Sports Authority; Secretary, Michael Price, CSEE, Executive Director Greater Lansing Sports Authority; and Immediate Past Chair Ralph Morton, Executive Director, Seattle Sports Commission.
Board of Directors who were elected (Board Term Expiring 2018): Janna Clark, CSEE, Sports and Sales Director, Elizabethtown Sports Park; Kris Smith, CSEE, Director, Detroit Sports; Roy Edmondson, CSEE, Vice President of Sports Business Development, Visit Anaheim; Pete Harvey, CSEE, Director of Sports Development, Buffalo Niagara Sports Commission.
Board of Directors...