Education

Abuse Prevention Training to Benefit the Full Spectrum of the Sports Events and Tourism Industry The U.S. Center for SafeSport Teams Up with Sports ETA to Grow Nationwide Access to Critical Resources DENVER (June 26, 2019) — Two leading sport organizations, the U.S. Center for SafeSport (the Center), a national nonprofit dedicated to ending all forms of abuse in sport, and the Sports Events and Tourism Association (Sports ETA), announced a new wide-reaching partnership today. Through the alliance, the Center is providing its abuse awareness and prevention training which will be promoted and distributed by Sports ETA to their 800+ members and affiliated organizations which include sports commissions, major rights-holders, sports facilities and sport events owners, convention centers, visitors bureaus and multi-sports organizations and state tourism departments. The training will benefit countless athletes, coaches, volunteers, referees, staff and others attending events hos...

Have you written an article on an industry topic? Read an article that you think would be helpful to your industry peers? Share it with us, and we’ll post it. One of the many benefits of being a Sports ETA member is being able to contribute to our blog. We post weekly about industry news, tips on the 4 S’s of sports events and tourism, and achievements made by our members. It’s really easy to contribute! All you have to do is email Meagan Grau at meagan@sportscommissions.org. Not only will we post it to our blog, but we’ll add it to our social media with an audience of more than 7,000 people. While you are checking out our blog, make sure to subscribe to get the highlights from each month straight to your inbox.

Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...

It’s back to work for those of us who went to the NASC Symposium in Knoxville last week. As you are getting back to your projects and events, don’t forget about all those contacts you met last week. In the sports events and tourism industry, networking is key and we hope you met a lot of great people at the Symposium to help in future projects. So don’t let those business cards go to waste. Follow-up is key to developing a new professional relationship. Forbes has a few great tips to master the art of the follow-up. Start with a quick email this week. Don’t feel it has to be something long and profound. Simply say you enjoyed meeting them and if you can, reflect back on a point from your conversation, even if it wasn’t about work. Link in on LinkedIn. This is another way to connect days after meeting. LinkedIn also offers many free tools to keep your contacts front-of-mind for both you and them. Plus, you can send them a quick note on their work...

The NASC is excited to congratulate our recent Certified Sports Event Executive graduates. Through this program, these graduates have shown the world they’re serious about making a difference in the sports events and tourism industry. Give a round of applause to these CSEE graduates, as they prepare (or continue) to take the industry by storm. CSEE 2019 Spring Graduates: Danny Corte, CSEE Jamie Patrick, CSEE Billy Bos, CSEE Mark Kowalewski, CSEE John Poole, CSEE Ashley Wilson, CSEE Jeremy Leifel, CSEE Matthew Bosen, CSEE Daniel Gallagher, CSEE Kris Jackson, CSEE Kathy O'Connell, CSEE Luchie Javelosa, CSEE Jarrett Dowling, CSEE Al Stauffacher, CSEE Consuelo Sanchez, CSEE Shaheen Roostai, CSEE Sarah Kirchberg, CSEE Kelsey McLean, CSEE Ashleigh Bachert, CSEE Matt Prewitt, CSEE Kristyn Hawkins, CSEE Mark Hargis, CSEE Clay Partain, CSEE Bill Kelly, CSEE Suzanne Keller, CSEE Holly Kesterson, CSEE St...

The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time! NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions: Hotel & Travel Schedule Education Marketplace NASC FAQs Blogs Hotel & Travel: Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience. Review your...

TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

For any event organizer, selling more tickets can prove to be a challenge sometimes. If you feel like you hit a plateau with your ticket sales, try one of these marketing strategies from Prior Booking.com. 1)    Convert Customer Loyalty Into Revenue If you’re familiar with marketing, you may have heard of the 80/20 rule. This rule states that 80% of your business comes from 20% of your clients. These clients are your most loyal and powerful customers- they will engage with your brand online, write positive reviews, and endorse your events for their friends. Investing in a loyalty program for your best customers (discounts, early access to ticket sales) will keep your biggest clients happy, and give your brand a solid foundation of followers to grow from. 2)   The Early Bird Makes More Profit An easy way to get a jump start on ticket sales is by selling tickets at a discount the moment your event is publicized. “Early bird” packages...

Knowledge is power and in the fast pace work environment that is sport tourism, the more you know, the better. As the current Director of Sports Development for Visit Greenville, North Carolina, Gray Workman knew this and wanted to elevate her knowledge to grow Greenville from a smaller destination to a high-level competitive sports destination. She enrolled in the Certified Sports Event Executive (CSEE) program and gained invaluable information. From being in the CSEE program, Workman saw this program as a way to further her education after college, with more focus on event planning. The classes focus on all aspects of the event, and why every single detail is important, and show how each aspect is a vital piece of sales and marketing materials. “As a destination, sometimes we forget all the minute details tournament directors have to focus on. Now I am able to be a resource to them.” Workman said. The classes offered also gives students the chance to grow ...

The Spring 2019 edition of the NASC Playbook is available now.  Download your copy. Inside this issue: What kind of leader do you want to be Sports Facilities Summit On motivating your employees Why rebrand the NASC That aha moment 12 questions for CVBs and Sports Commissions Symposium education track line-up Staying competitive on and off the sports field  We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at meagan@sportscommissions.org to learn more about how you can contribute to a future edition of The NASC Playbook. The NASC Staff