Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well.
Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance.
In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...
It’s back to work for those of us who went to the NASC Symposium in Knoxville last week. As you are getting back to your projects and events, don’t forget about all those contacts you met last week.
In the sports events and tourism industry, networking is key and we hope you met a lot of great people at the Symposium to help in future projects. So don’t let those business cards go to waste. Follow-up is key to developing a new professional relationship. Forbes has a few great tips to master the art of the follow-up.
Start with a quick email this week. Don’t feel it has to be something long and profound. Simply say you enjoyed meeting them and if you can, reflect back on a point from your conversation, even if it wasn’t about work.
Link in on LinkedIn. This is another way to connect days after meeting. LinkedIn also offers many free tools to keep your contacts front-of-mind for both you and them. Plus, you can send them a quick note on their work...
The NASC is excited to congratulate our recent Certified Sports Event Executive graduates. Through this program, these graduates have shown the world they’re serious about making a difference in the sports events and tourism industry. Give a round of applause to these CSEE graduates, as they prepare (or continue) to take the industry by storm.
CSEE 2019 Spring Graduates:
Danny Corte, CSEE
Jamie Patrick, CSEE
Billy Bos, CSEE
Mark Kowalewski, CSEE
John Poole, CSEE
Ashley Wilson, CSEE
Jeremy Leifel, CSEE
Matthew Bosen, CSEE
Daniel Gallagher, CSEE
Kris Jackson, CSEE
Kathy O'Connell, CSEE
Luchie Javelosa, CSEE
Jarrett Dowling, CSEE
Al Stauffacher, CSEE
Consuelo Sanchez, CSEE
Shaheen Roostai, CSEE
Sarah Kirchberg, CSEE
Kelsey McLean, CSEE
Ashleigh Bachert, CSEE
Matt Prewitt, CSEE
Kristyn Hawkins, CSEE
Mark Hargis, CSEE
Clay Partain, CSEE
Bill Kelly, CSEE
Suzanne Keller, CSEE
Holly Kesterson, CSEE
The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time!
NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions:
Hotel & Travel
Hotel & Travel:
Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience.
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four.
Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission.
Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts.
“The Women’s Summit hosted by the Nati...
For any event organizer, selling more tickets can prove to be a challenge sometimes. If you feel like you hit a plateau with your ticket sales, try one of these marketing strategies from Prior Booking.com.
1) Convert Customer Loyalty Into Revenue
If you’re familiar with marketing, you may have heard of the 80/20 rule. This rule states that 80% of your business comes from 20% of your clients. These clients are your most loyal and powerful customers- they will engage with your brand online, write positive reviews, and endorse your events for their friends. Investing in a loyalty program for your best customers (discounts, early access to ticket sales) will keep your biggest clients happy, and give your brand a solid foundation of followers to grow from.
2) The Early Bird Makes More Profit
An easy way to get a jump start on ticket sales is by selling tickets at a discount the moment your event is publicized. “Early bird” packages...
Knowledge is power and in the fast pace work environment that is sport tourism, the more you know, the better. As the current Director of Sports Development for Visit Greenville, North Carolina, Gray Workman knew this and wanted to elevate her knowledge to grow Greenville from a smaller destination to a high-level competitive sports destination. She enrolled in the Certified Sports Event Executive (CSEE) program and gained invaluable information.
From being in the CSEE program, Workman saw this program as a way to further her education after college, with more focus on event planning. The classes focus on all aspects of the event, and why every single detail is important, and show how each aspect is a vital piece of sales and marketing materials. “As a destination, sometimes we forget all the minute details tournament directors have to focus on. Now I am able to be a resource to them.” Workman said.
The classes offered also gives students the chance to grow ...
The Spring 2019 edition of the NASC Playbook is available now. Download your copy.
Inside this issue:
What kind of leader do you want to be
Sports Facilities Summit
On motivating your employees
Why rebrand the NASC
That aha moment
12 questions for CVBs and Sports Commissions
Symposium education track line-up
Staying competitive on and off the sports field
We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at email@example.com to learn more about how you can contribute to a future edition of The NASC Playbook.
The NASC Staff
A mentor is someone that will guide you along the path you have chosen, someone that will help you overcome challenges and build your character, while being motivated to support you and being a positive influence on your journey.
Have you identified important individuals that have had a positive impact on your life? These individuals could be friends or advisers that you haven’t talked to in years, but they are still mentors to you. Reach out to them, thank them and start up that new dialogue. For me, it was a college professor at Ohio State in 2003, and I never realized how important he was to helping create who I am today and why I ended up in the sports tourism industry in 2012.
After nine years of working in a variety of roles in professional sports – from interning and working full-time for a Minor League Baseball team, to spending time selling sponsorships for a PGA golf tournament and then moving into event operations for a golf contractor, then finally landing...
Our members, pse Event Housing, take care of all the housing details for their clients. From contract & staff room negotiation, real-time room tracking & reporting, to commission & rebate processing, they do it all! Whether you’re looking to start your very first tournament or event, or you’ve been in the game for years, check out these 4 essential questions you should be asking your event housing provider:
1. Is your booking system optimized for mobile users?
In 2018, 57% of all Internet traffic came from mobile users, and that number is only expected to keep growing. With this number on the rise and customers increasingly using their mobile devices to get things done online, offering a mobile-friendly experience is no longer just a nice-to-have feature – it’s a necessity.
What to look for:
Most sites are now viewable on mobile devices, but there’s a big difference between just being viewable on mobile an...