Sports tourism is a booming industry that continually brings in astounding revenue. Harford County, in Maryland, is a prime example of this revenue impact. In Harford County, sports tourism brought in nearly $50 million and supported 650 jobs, each year over the past three years. According to The Baltimore Sun, this revenue came in from three sports- youth baseball, lacrosse, and soccer tournaments- at three different venues.
Due to this steep incline in revenue, the Maryland Office of Tourism, did a study to see the true impact of tourism on the county overall. The study showed that Harford County gained $374 million in total or more than $1 million a day. With sports tourism bringing in $50 million, the county owes a lot to the sports industry for the more revenue.
According to the study, baseball averaged the most events per year with 39, and the most participants, 20,600. That brought nearly 55,000 spectators to the county’s Ripken Stadium. Lacrosse made a big imp...
Among the numerous segments comprising a destination’s tourism portfolio, often exists sports and event tourism. These efforts may reside in any number of organizational structures from within a destination marketing organization (DMO), a government entity or stand-alone organization. The growth of sports and event tourism has been undeniable. The industry’s professional association originated with merely a dozen communities gathering to share ideas more than 25 years ago. Today, what would become the National Association of Sports Commissions (NASC), serves more than 840 members from across the country and beyond.
As the go-to resource for the robust sports and events tourism industry, the NASC serves not only destination representatives, but just as importantly, sports and event rights holders looking for host destinations that can accommodate their events, venue and facility operators, and a plethora of industry suppliers. Destinations ranging in population from less ...
Soccer, volleyball, gymnastics, destination management organization… what do all of these have in common?
Each one is competing to win the tournament, to win the meet, to win the event. Parents are spending an exorbitant amount of money on trainers, coaches, and advanced leagues to help their children excel in hopes of winning and future scholarships. Destination management organizations are investing hundreds of thousands (sometimes millions) of dollars to renovate and/or build the best sporting venues to attract large multi-day tournaments for multiple year contracts.
As destinations look to sports tourism as an option to increase overnight visitation, resulting in additional tax revenues for the destination, the question is often asked “should we invest in our current infrastructure or build new sports facilities?” If the answer is yes, then the question of “how do we pay for those infrastructure improvements” usually follows.
“We under promise and over-deliver.” That’s what Visit Baton Rouge President and CEO Paul Arrigo told WAFB is a key to the sports tourism boom in the area. It may take a lot of us by surprise, but it seems to be working for the area
Baton Rouge will be host to the US Soccer regional youth championships in June, which is worth about $20 million to the area, Marucci World Series Championships in July, and Youth Basketball of America’s Winter Nationals in December.
One of the new attractions city leaders expect will bring people to the city is Topgolf. The new location is set to open soon and is the first in Louisiana. Arrigo told WAFB that events and attractions like Topgolf bring people to Baton Rouge, and in turn they spend their money around the area at restaurants, hotels, and retail.
Read full article by WAFB.
Stuck on how to share information on Destinations International's Event Impact Calculator with the media in your community? Take a look at how Louisville Tourism is doing it:
Calculating Individual Economic Impact of Louisville’s Conventions and Events
In 2017, the LCVB transitioned to a new EIC (Economic Impact Calculator) which takes into account more variables than previous models.
The Destinations International Event Impact Calculator (EIC) is the official industry standard for measuring the Estimated Economic Impact (EEI) of an event. Once event specific data is entered into the system (dates, attendance, room nights, number of exhibits, etc.), the calculator uses eight different sources of industry data (including city-specific data such as average room rate) to compile a complete event impact analysis.
This model uses data provided by the organizing body such as anticipated room nights, attendance, ticket sales, length and type...
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Awards Commitee Accepting Entries
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The NASC Staff
The National Association of Sports Commissions (NASC), in conjunction with Ohio University, released its annual State of the Industry Report for the sport event industry, and the survey shows the industry continues to be strong throughout the country.
Estimated visitor spending associated with sports events in 2016 was $10.47 billion, a 10% increase from 2015, when the total was $9.45 billion. Between 2012 and 2016, according to the study, visitor spending in the United States has increased at a strong 26.1%.
“The survey results show that sport event continues to be a major economic driver,” said Alan Kidd, president and CEO of NASC. “Our members lead the way in holding well-run events that keep rights holders as well as participants coming back year after year.”
Other findings from the report show that 97% of the organizations have seen either consistent sponsorship revenue streams or an increase in sponsorship revenues for their events. Individual organization...
Have you experienced challenges with how to track room night information better, or do you wonder if others pay bid fees and, if they do, where do they receive the money? Well, you are not alone with challenges or issues we may face in the sport tourism industry.
The upcoming NASC Market Segment Meetings in Indianapolis, October 25-26, 2016, is a great meeting to attend for the opportunity to discuss your challenges/issues and to share best practices in the sport tourism industry.
NASC Market Segment Meetings are very beneficial. Here are three top benefits for attending these meetings in Indianapolis.
1. Learning Opportunity. Market Segment Meetings are an excellent opportunity for you to sit down with your colleagues and share challenges or questions you may have. Learn best practices, trends, strategies, ideas or solutions in small group discussions. You will be discussing with organizations similar ...
You might remember the plans for a new high school football stadium for McKinney that called for a $62.8 million price tag for the facility. Well, the cost now is close to $69.9 million, because of construction overruns, according to a story published last week by Nanette Light, a staff writer for the Dallas News.
In her article, she indicated that school board trustees learned last week that the costs are estimated to be $7.1 million more than what voters approved in May. The differences are attributed to higher concrete prices and additional road construction at the site, according to district officials. Originally the roads were to be built in phases but officials now have decided to build them all at the same time.
McKinney is not alone in the higher pricing: The bill for the new stadium in Katy, Texas, has gone up around $4.5 million from the $58 million price tag the voters approved, and upgrades to Toyota Stadium in Frisco, Texas, are being scaled back because construction...
Olympic fever, albeit short term and every four years, can be a big driver in sports facilities. As we’ve seen Team USA excel in the pool and in gymnastics, expect little boys and girls everywhere (and their parents) to have visions of gold medals dancing in their heads.
These expected booms in these sports (and more) can mean an increase in building these facilities—to meet the demands of more people who want to use state-of-the-art equipment and venues.
An article in the South Bend Tribune reflects that demand—in the case of two northern Indiana cities, Elkhart and Plymouth, their schools’ facilities are aging (and a YMCA has closed) but those pools could be replaced by larger sports complexes to be used not just for students but for regional meets.
If plans go through, northern Indiana would become home to two sports centers that could draw a variety of athletes, from soccer players to swimmers to fitness buffs. Both cities are planning to include a ...