If there is a universal complaint heard from many event organizers, it’s this one:
“No one ever comes to cover my event.”
You can fill in the blank as to who “no one” is—local newspaper, television stations, etc. Truth be told, it doesn’t matter who that media entity may be. There is a good chance, unless you’re holding a national or state championship or a huge community event (think marathon weekends), the media coverage is more than likely to be sparse.
Why is this?
The quick answer is, media doesn’t operate the way it used to.
The longer answer is, most media outlets have fewer people feeding more media channels. That means whatever story they’ve been assigned to do, they have to contribute a report to the ‘traditional’ media (TV newscast, print newspaper) as well as to the website and social media channels. So they’re doing a lot more with one story. That leaves little time to cover severa...
We talk a lot in this space about the good that youth sports offers our kids, from exercise to discipline to life lessons. But students in northern Ohio were handed one life lesson this past weekend that we wish they didn’t have to learn at such a young age.
Andre Jackson, a Euclid (Ohio) High School football player, died Sunday, following injuries he suffered during a Friday night football game. A junior fullback and outside linebacker, Jackson died after he was hurt during the school's game against Solon High School on a special teams play.
Euclid High School head football coach Jeff Rotsky said the incident happened during a "completely normal" play. "It was a pooch kick," he said. "He was going for the ball, and their guys were going for the ball, and I think he got kicked or kneed."
The school district said Jackson walked off the field after the play, went to the hospital, was examined and was later released. No cause of death has b...
We’ve quoted from a number of articles and columns talking about how coaches can better serve their athletes. Now, there’s an article (aimed at soccer parents, but applicable to just about anyone) on how parents can better serve their own kids.
From the Institute for Soccer Parenting comes an article by former college and pro soccer player Skye Eddy Bruce, “Immediately Become a Better Soccer Parent by Asking This Question.” In the article, she talks about the ride home with her daughter after a loss. She starts the conversation by saying, “I love watching you play.” And then, the rest of the ride was filled with talk about what went right in the game, and what went wrong—talking, basically about the results.
She admits in the article that she went about the conversation in the opposite way she feels she should have. “Instead of focusing on winning (or not winning) I should have been focused on development,” she said. After tha...
We continue our featured benefit for the month of September with a blog post on the Event RFP Database and Event Webinars.
As the sport tourism industry's only association, the NASC emphasizes educational and professional development opportunities year-round that help make our members more effective in the business of bidding on, booking, and managing sporting events. The NASC uses a variety of platforms, including the Event RFP Database and Event Webinars, to share information with serious-minded sport tourism executives. Information-sharing is one of the cornerstones on which the NASC was founded. NASC members have access to many resources to help them get their share of the sport tourism industry.
NASC rights holder members can post their events available for bid in the NASC Event RFP Database. NASC active members may search the database by event name, bid deadline, organization name or sport to find events to bid on. The event databa...
With the NFL now in full swing this week, it’s a good time to highlight some of the initiatives the NFL has in place to get kids active and eating right. In fact, you may have seen one of these programs in action if you attended an NFL pre-season game this summer.
Probably the most visible is the “NFL Play 60” program, which is really the umbrella title for several youth initiatives, including Fuel Up to Play 60, an in-school program emphasizing good nutrition along with activity; NFL Punt, Pass & Kick, the long-time national skills competition for boys and girls between the ages of 6 and 15; and NFL Flag Football, a youth football league for boys and girls ages 5-17.
NFL Flag Football partners with recreation commissions in cities around the country to form leagues—at last count, more than a thousand leagues across the country. The highlight of the year for many of these teams is playing at halftime during an NFL game—and many were able to do ju...
As registration just opened for the 25th annual NASC Sports Event Symposium, it is never too early to start planning for appointments. Whether you are a rights holder, DMO, sports commission, or vendor, appointments require some level of planning from both an appointment setting and discussion point of view. There is nothing more frustrating than sitting down for an appointment with someone who is unprepared for the meeting.
Whether you are a rights holder or a destination, the first thing you need to know going into a trade show with appointment style meetings is “know what you are selling.” If you are a rights holder this means knowing the type of event, a time frame, and your minimum list of requirements. If you don’t know what your requirements are, then how are destinations supposed to know if they can accommodate your event? From the destination side, the DMO/Sports Commission must know its own inventory. There is no point in meeti...
As most schools are now back in session (and on the heels of the Little League World Series), columnist Dan Shanoff on ESPNW.com offers some back to school tips for families who have student-athletes returning to the court or the field this fall.
The article, “10 back-to-school tips for sports parents,” offers obvious and not-so-obvious suggestions to help families and their students enjoy games and activities together. Among the reminders are:
1) Remember the first rule of sports parenting: Your kid isn’t LeBron James. Rec league and even travel-league play should be about working hard, listening to coaches, being a good teammate and having fun.
2) Encourage your kid to play more than one sport. Coaches, and even parents, can argue the one-sport specialist advantages all day, and there are those players who can play the same sport 12 months out of the year and not get bored or...
Cincinnati, OH and Vancouver, BC; September 7, 2016 – The National Association of Sports Commissions (NASC) announced today that it has signed a contract with Meetingmax, provider of the travel industry’s most flexible online housing reservation software.
Through the agreement, Meetingmax’s online accommodation platform will handle hotel room bookings for NASC’s events and conferences, including the NASC Sports Event Symposium. The system will handle all 2,500 room nights associated with the 2017 symposium, to be held in Sacramento from March 27 to 30.
“As a member organization, customer service is of the utmost importance to us,” says Lori Gamble, Associate Executive Director, National Association of Sports Commissions. “By using the Meetingmax Housing software, our members and sponsors will be able to easily compare participating hotels and make their reservations online. On our end, it will allow our team to effectively manage the roo...
Have you experienced challenges with how to track room night information better, or do you wonder if others pay bid fees and, if they do, where do they receive the money? Well, you are not alone with challenges or issues we may face in the sport tourism industry.
The upcoming NASC Market Segment Meetings in Indianapolis, October 25-26, 2016, is a great meeting to attend for the opportunity to discuss your challenges/issues and to share best practices in the sport tourism industry.
NASC Market Segment Meetings are very beneficial. Here are three top benefits for attending these meetings in Indianapolis.
1. Learning Opportunity. Market Segment Meetings are an excellent opportunity for you to sit down with your colleagues and share challenges or questions you may have. Learn best practices, trends, strategies, ideas or solutions in small group discussions. You will be discussing with organizations similar ...