Palm Beach County Sports Commission

Site Visits: Ten Tips for outdoor sports venues hosting potential event owners

 Posted on: February 28 2017
1.  Mother Nature might have a say.  If it’s pouring rain, your event owner may not be jazzed about walking your soccer fields, so be ready with a covered cart or a windshield tour. 2.  Actions speak louder. Invite potential clients to SEE an event happening at your venue. 3.  Give them space. Event owners might like to roam on their own, talk amongst themselves, get opinions while on site. 4. Let them eat cake…. locally. Showcase your community with a meal that lends itself to good conversation. Buy dessert! 5. Meet the Fam. Include operations staff, turf specialists, maintenance and office coordinators to visit with event owners. 6. Find your “no”.  You don’t have to say yes to every request. If something won’t work for your venue, say so.  Then explain. 7. Overpromising is never good. Never. Ever. Be realistic. 8. We ALL want you. Showcase your community, hotels, what makes your sports ...

NASC Announces Inaugural Hall of Fame Class

 Posted on: February 23 2017
The NASC today announced its first-ever Hall of Fame class, which will be recognized at the 2017 NASC Sports Event Symposium to be held March 27-30 in Sacramento, CA. The mission of the NASC Hall of Fame is to promote the professional management of sporting events and the sport tourism industry as a whole by honoring those individuals who exemplified the values of the NASC in their careers and by acknowledging their legacies to provide guidance for future members of the NASC. Those to be inducted into the Hall of Fame include, in alphabetical order: Hill Carrow Kevin Gray Jack Hughes, CSEE Diane McGraw Tim Schneider Don Schumacher, CSEE Hill Carrow Carrow is a founder of NASC and the North Carolina Sports Association as well as the founder of North Carolina Amateur Sports and its first executive director. He served as chair for the U.S. Figure Skating Championships in 2011 and 2015, US. Olympic Trials in Table Tennis in 2012 and 2016 and is a founder and CEO ...

3 Ways To Use Site Visits As Planning Tools to Ensure a Successful Event

 Posted on: February 14 2017
Site visits are a very important tool for both event owners and sports commissions or DMOs, but they come in many shapes and sizes and even different purposes.  These purposes include: Familiarize an event owner with the facilities in a location (FAM tours) Nail down the functionality and logistics of a specific facility, either before or after a bid is awarded (site visits) Finalize plans for the event after the bid is awarded (planning visits) Let's take a look at each one of these types of site visits in a little more detail. FAM Tours - These site visits usually skim the surface, not going too in depth on any one facility or amenity, and are designed to show off assets in the local area and leave the event owner with a favorable impression. For event owners, this can be a valuable way to experience what a destination can offer at the beginning of the bid process, to see if there is or isn’t a fit with their event. In many cases, this is the next logical ste...

NASC Announces New Chief Executive

 Posted on: January 30 2017
Contacts: Ralph Morton, Chair of the NASC Board (206) 461-5819 Jackie Reau/Betsy Ross, Game Day Communications (513) 929-4263 Alan Kidd Named National Association of Sports Commissions President and CEO CINCINNATI (January 30, 2017) -- Alan Kidd, former president of the San Diego Sports Commission, has been appointed the new president and CEO of the National Association of Sports Commissions (NASC), succeeding Don Schumacher, who is relinquishing his title after 25 years as the only executive director the NASC has had. A graduate of Euclid High School near Cleveland, Ohio, Kidd attended Bowling Green State University with majors in math and physical education. He taught in Ohio and in Utah before entering the advertising world. His career eventually led him to San Diego, with several positions in advertising and venture capital investing. “The NASC Executive Search Committee was tasked with selecting a successor to industry...

Building for the weather: The Foley Sports Complex

 Posted on: January 25 2017
Our friends at the city of Foley (AL) and Foley Sports Tourism have been making news with their Foley Sports Tourism complex, the major sports venue including a 90,000 square foot indoor events center along with 16 multipurpose athletic fields for outdoor use. In the December 2016 issue of SportsField Management, the article describes how the complex was designed, despite traditionally heavy rainfall in the area. (For example, Mobile, Alabama, one of the rainiest cities in the U.S., is only 40 miles away) “Project designers rejected the option of using artificial turf for the outdoor portion of the complex, “ the article says, “and instead elected to build all 16 fields using natural grass. “The goal,” the article continues, “was to deliver a better playing surface that would also minimize injuries. The challenge was to ensure rain-or-shine playability 365 days a year.” To do that, designers had to come up with a system that would accelerate d...

How Organizations With Small Staffs Can Bid on and Host Sports Events

 Posted on: January 24 2017
In theory, you or I could submit a bid for any sporting event.  If you want to win a bid, and more importantly host an event, you must start by knowing your product (your local facilities, community and marketing plan) and developing strong relationships.  If you’re not already connected, it’s time to get connected within your community and within the NASC.  Meet the management team and staff at each facility; get to know your community members and their interest in the sport(s) you are considering bidding on and build relationships with the event organizer(s).   Dedicate time to research the sporting event; contact friends within the industry that have been hosts and have open, honest conversations with the organizer(s) to establish realistic expectations and to create a mutually beneficial plan. Knowing you and your team (staff, LOC, community partners and event organizers) are positioned to make the event successful takes precedence over bidding. Fac...

Goodness out of tragedy

 Posted on: January 18 2017
The recent release of the movie “Patriots Day” reminded us of how sports can converge in the real world with tragic results. As you might remember, it was 2013 when the Boston Marathon (run on Patriots Day) was forever scarred by two blasts that went off near the finish line. The tragedy killed three and injured 264.  Among those killed was 8-year-old Martin Richard, there among the spectators with his family. It’s a timely reminder, because Dave McGillivray, the race director for the Boston Marathon, sent out an email this week on his run to remember Martin. “Since April 15, 2015, almost every race I’ve run, I’ve dedicated to and run in memory of Martin Richard,” McGillivray writes. “This year will be my 45th Boston Marathon (he usually runs the course after the race has ended). My son, Max, is running his first Boston Marathon this year. “We both are running on behalf of MR8-the Martin Richard Foundation-which supports and em...

Back to School (Recruiting)

 Posted on: January 11 2017
Youngsters who are involved in sports, we hope, are involved for the right reasons: Learning teamwork, staying active, honing social skills. A few are athletically gifted enough that they can look forward to a career at the next level, be it high school, college or beyond. Whether you work with youngsters in camps, in AAU-type organizations or at school, the process of playing with one eye on a scholarship is a stressful one. First, the facts, courtesy the NCAA: Eight million kids are participating in high school sports. Only 480,000 of them (about 6 percent) will eventually compete in collegiate athletics at an NCAA program. And only 56 percent of those athletes will receive “some level” of scholarship assistance, and that amount averages less than $11,000 per student-athlete. And remember, many scholarships are “partial” scholarships, especially when you are dealing with the so-called Olympic sports of track and field, soccer and the like. Even baseball often...

Serve on the NASC Board and Help Shape the Future of Your Association

 Posted on: January 5 2017
As we begin a new year, now is your opportunity to become a leader of your Association. The NASC Nominating Committee is seeking candidates for the following positions: 4 Active member representatives for a 3-year term 1 Allied member representative for a 2-year term 1 Rights Holder member representative for a 2-year term 1 Secretary Board service is vital for the continued growth and success of the NASC.  Learn more about what board service entails here. To serve as a representative of the NASC's 750 member organizations and help guide the future of your Association, submit your nomination today. Nominations must be received by February 3, 2017 at 11:59 p.m. PT to be considered. For questions about nominations, please contact Greg Ayers, Nominating Committee Chair.

Sports Sales Are Something to Cheer About!

 Posted on: January 3 2017
So, they’re switching you from convention sales to sports sales and you’re wondering what the big changes are that are facing you. Well, the first major difference is that sports sales are sexy.  It’s hard to get media coverage when 1000 accountants are in town, but have 40 boys basketball teams playing over a weekend and you will be all over the television and newspaper.  The economic impact from the accountants may be a lot greater, but they have no media appeal. Of course, the economic impact may not be as different as you may think.  Those accountants are generally traveling alone to your town, while the boys basketball team is bringing at least one relative.  Change this to girls basketball and the extra travelers increase greatly.  Again, Grandma doesn’t show up to watch Junior crunch numbers at the convention. Plus, the impact of sports is easier to show your community.  Those accountants take their name badges off before the...
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