Blog

Want to be seen by hundreds of industry leaders in the sports industry? Advertise with us. There are several different ways to advertise with Sports ETA. Print Advertising The Sports ETA Playbook is the official quarterly publication of Sports ETA. 1,000 printed copies and 7,500 digitals copies go out to our members four times a year. There are several different options including an Advertorial where your organization or company can have a full-page ad along with an article. For more details on advertising in the Sports ETA Playbook, contact Rebecca Myles at Rebecca@sportseta.org. Digital Advertising Let your audience connect directly to you with our online advertising. As a Sports ETA member, your company or organization will be able to receive exclusive placements on our website, along with the opportunity to advertise in our weekly newsbrief, Get in the Game eNews. To learn more about our digital advertising opportunities, contact our publishing partner MultiView. ...

There may still be time left in 2019, but here at Sports ETA, we are working hard on the 2020 Symposium. We’ll be headed to Kansas City, Missouri April 20-23 for our 28th annual meeting. Registration is now open, so start planning your trip! It doesn’t matter if this will be your first Symposium or your 28th, we are planning an all-new event with more deep-dive education sessions and breakouts divided by skill level. Plus, the 2020 Sports Marketplace is back and it is sure to be more interactive and provide informal learning opportunities to hundreds of people. You will be able to start making those one-on-one marketplace appointments in March. If that hasn’t sold you yet, then listen to those who went last year. The 2019 Symposium received a 4 or 5-star rating from 72% of respondents, who enjoyed marketplace appointments, education sessions, and all of the networking opportunities to catch up with colleagues and to meet new ones. Take a look at how much fu...

The Mentoring Committee was put in place years ago to assist new individuals attending Sports ETA Symposium. For some first-time attendees, it is their first trade show, ever! That was me…. straight out of college. For others, they have been in the workforce, and have attended other trade shows, but never a sports-related trade show. There are many new kinds of attendees and this committee was built to help all of them. Along with providing a mentor, the committee has added additional resources to assist first-timers. One of those is the blog that is written by mentors – who have been a part of Sports ETA for at least five years. They want to help their colleagues entering this new world of sports tourism. The blogs do not just focus on the Symposium, but important things to know about your membership, other events that are hosted by Sports ETA, fun facts, and more. Some blogs to look forward to prior to Sports ETA Symposium 2020 are: The Importance of Building...

Don't miss this opportunity to earn 4 CSEE credits at a discounted rate! This session will take place during the 2019 TEAMS Conference in Anaheim, CA. November 12, 2019 | 8am - 12PM | Anaheim, CA   Protecting Your Events: How to Prepare for Uncertainty and Adverse Conditions   Is your organization and event team prepared and resilient to manage adverse events within complex and uncertain operating environments?  During this workshop, Peter will present three (3) individual, 75 min focus sessions: Introduction to the Fundamentals of Enterprise Risk Management Secure by Design: Principles for protecting crowded spaces during events Mission Ready – critical decision making and how to optimize individual and team performance through a risk-based preparedness approach for the “knowns” (familiar and consistent) and enhance resilience for the “unknowns” Registration $250 for Sports ETA members $400 for non-mem...

Build relationships with hundreds of sports events and tourism professionals at the 28th Sports ETA Symposium in Kansas City, MO April 20-23, 2020. Online registration is now open, lock in the best rate by registering with early bird pricing today! After 12/31/19, rates go up. Register Today! Important Information Registration Rates Schedule Hotel Accommodations Need help convincing your boss? Don't worry, we've got you covered! We've put together a justification toolkit to arm you with information to share with your supervisor on the benefits of attending the Symposium, how it will make you a better employee, and help advance your organization.  Justification Toolkit We think the Symposium is a must-attend event, but don't just take our word for it... take your fellow sports events and tourism professionals' words too! See what they have to say about the Sports ETA Symposium. QUESTIONS? Co...

Dear CSEE Students, Level Up! And do it from the comfort of your home or office. Sports ETA is teaming up with Game On to give you the opportunity to take a CSEE course online. Game On’s signature course, Level Up U, will provide you with professional development skills to help you speak up, stand out, and improve your confidence in work and life. The course, which counts as 4 credits towards your CSEE Certification, will teach you 10 proven techniques to get you in the right mindset to find real-life confidence. Plus, you’ll find a new home in the Level Up U Community with visionary and inspiring alumni who come back as Coaches. The five week course is designed to help you get un-stuck, get clear about your purpose, and feel empowered about your next steps in your career and life. Whatever your goal, Level Up U gives you the one strategy you need to stay successful at the next level. Enroll today by completing the registration. The Level Up U course is $400 per pe...

Visit Fort Wayne is excited for March. They are hosting the NCAA Division I Women’s Basketball Regional for the first time. The tournament will be coming to the Allen County War Memorial Coliseum on March 28 and 30, 2020.             “As we continue to build on Fort Wayne’s sports heritage, we are excited to delight the NCAA and attendees with Fort Wayne’s signature hospitality. We hope the community will join us in celebrating the DI Women’s Basketball Regional on March 28 and 30,” says Dan O’Connell, CEO of Visit Fort Wayne. According to The Herald Press, the economic impact of these tournament games is estimated at $1.2 million. Tickets are on sale. You can learn more here.

Looking for effective ways to promote your next sports event? Billetto blog has six strategies to target your audience. Create a catchy event name Your event name is important since it is the first interaction potential participants will have with your event. Along with being catchy, make sure the name gives a hint about what the event entails. When brainstorming ideas, try and keep it simple so the name can grow to be recognizable. Use event posters Posters are still among the most effective ways of advertising sports events. Posters leave lasting impressions, tend to be cheaper, and will continue to promote the event as long as it is left intact. The key is to get it in front of the right audience. Consider hanging posters at stadiums, gyms, schools, etc. Work with influencers Sports fans and potential participants will relate better with your sports event if they hear about it from a person in the field. For local sports events, that person could be ...

It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit. “I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...