The Importance of being a Community Partner

 Posted on: October 11 2016
Community partners for you can come in many forms. They could be board members, advisory board members, universities, hoteliers, downtown alliance groups, professional teams, facility owners, volunteers, sponsors, etc. The one thing they need to have in common is the buy into your organization’s mission and vision. With this buy-in, you will be amazed at how much easier it is to understand and navigate political landscapes, fundraise, accomplish organizational goals and take your organization to new heights. Henry Ford once said, “Coming together is the beginning. Keeping together is progress. Working together is success.” Most of your community partners’ primary business is not tourism, but their willingness to help and understand tourism’s contribution to the community is what makes them unique.  Most sports commissions or sports tourism departments are very small staffs, which lead to lots of travel, long hours and many weekend events. All of this ...

Caring for the young athlete

 Posted on: October 10 2016
As a rights holder or event site manager, you are very familiar with the rules and regulations of holding an event, as well as the insurance and liability coverage that you need to follow to make sure the event goes off smoothly. As a matter of course, most events are required to have medical personnel on site, in case of injury. Often, the medical provider will also be listed as a sponsor of the event. But how do you know that the medical personnel on hand are the ones who can treat the young athlete? According to a 2014 ESPN sports poll, more than 87 percent of parents worry about their children getting hurt while playing sports. Injuries, from a knee scrape to more serious fractures and tears, are not uncommon in youth sports. Getting the proper treatment quickly is important, both for the athlete and for you as the event provider. In a recent ESPNW article, “Helping your athlete kids recover from injury the right way,” author (and mom) Sharon Van Epps shares a ...

Do-it-yourself coverage

 Posted on: October 4 2016
If there is a universal complaint heard from many event organizers, it’s this one: “No one ever comes to cover my event.” You can fill in the blank as to who “no one” is—local newspaper, television stations, etc. Truth be told, it doesn’t matter who that media entity may be. There is a good chance, unless you’re holding a national or state championship or a huge community event (think marathon weekends), the media coverage is more than likely to be sparse. Why is this? The quick answer is, media doesn’t operate the way it used to. The longer answer is, most media outlets have fewer people feeding more media channels. That means whatever story they’ve been assigned to do, they have to contribute a report to the ‘traditional’ media (TV newscast, print newspaper) as well as to the website and social media channels. So they’re doing a lot more with one story. That leaves little time to cover severa...

Tragedy on the field

 Posted on: September 26 2016
We talk a lot in this space about the good that youth sports offers our kids, from exercise to discipline to life lessons. But students in northern Ohio were handed one life lesson this past weekend that we wish they didn’t have to learn at such a young age. Andre Jackson, a Euclid (Ohio) High School football player, died Sunday, following injuries he suffered during a Friday night football game. A junior fullback and outside linebacker, Jackson died after he was hurt during the school's game against Solon High School on a special teams play. Euclid High School head football coach Jeff Rotsky said the incident happened during a "completely normal" play. "It was a pooch kick," he said. "He was going for the ball, and their guys were going for the ball, and I think he got kicked or kneed." The school district said Jackson walked off the field after the play, went to the hospital, was examined and was later released. No cause of death has b...

2017 NASC Sports Event Symposium Sponsorship Opportunities

 Posted on: September 21 2016
https://issuu.com/sportscommissions/docs/2017_sponsor_prospectus

Being a better sports parent

 Posted on: September 19 2016
We’ve quoted from a number of articles and columns talking about how coaches can better serve their athletes. Now, there’s an article (aimed at soccer parents, but applicable to just about anyone) on how parents can better serve their own kids. From the Institute for Soccer Parenting comes an article by former college and pro soccer player Skye Eddy Bruce, “Immediately Become a Better Soccer Parent by Asking This Question.” In the article, she talks about the ride home with her daughter after a loss. She starts the conversation by saying, “I love watching you play.” And then, the rest of the ride was filled with talk about what went right in the game, and what went wrong—talking, basically about the results. She admits in the article that she went about the conversation in the opposite way she feels she should have. “Instead of focusing on winning (or not winning) I should have been focused on development,” she said. After tha...

September’s Featured Member Benefit – Event RFP Database and Event Webinars

 Posted on: September 15 2016
We continue our featured benefit for the month of September with a blog post on the Event RFP Database and Event Webinars. As the sport tourism industry's only association, the NASC emphasizes educational and professional development opportunities year-round that help make our members more effective in the business of bidding on, booking, and managing sporting events. The NASC uses a variety of platforms, including the Event RFP Database and Event Webinars, to share information with serious-minded sport tourism executives. Information-sharing is one of the cornerstones on which the NASC was founded.  NASC members have access to many resources to help them get their share of the sport tourism industry.   NASC rights holder members can post their events available for bid in the NASC Event RFP Database.  NASC active members may search the database by event name, bid deadline, organization name or sport to find events to bid on. The event databa...

The NFL is for kids, too

 Posted on: September 14 2016
With the NFL now in full swing this week, it’s a good time to highlight some of the initiatives the NFL has in place to get kids active and eating right. In fact, you may have seen one of these programs in action if you attended an NFL pre-season game this summer. Probably the most visible is the “NFL Play 60” program, which is really the umbrella title for several youth initiatives, including Fuel Up to Play 60, an in-school program emphasizing good nutrition along with activity; NFL Punt, Pass & Kick, the long-time national skills competition for boys and girls between the ages of 6 and 15; and NFL Flag Football, a youth football league for boys and girls ages 5-17. NFL Flag Football partners with recreation commissions in cities around the country to form leagues—at last count, more than a thousand leagues across the country. The highlight of the year for many of these teams is playing at halftime during an NFL game—and many were able to do ju...

Preparing for Your Appointments

 Posted on: September 13 2016
As registration just opened for the 25th annual NASC Sports Event Symposium, it is never too early to start planning for appointments.  Whether you are a rights holder, DMO, sports commission, or vendor, appointments require some level of planning from both an appointment setting and discussion point of view. There is nothing more frustrating than sitting down for an appointment with someone who is unprepared for the meeting. Whether you are a rights holder or a destination, the first thing you need to know going into a trade show with appointment style meetings is “know what you are selling.”  If you are a rights holder this means knowing the type of event, a time frame, and your minimum list of requirements.  If you don’t know what your requirements are, then how are destinations supposed to know if they can accommodate your event?  From the destination side, the DMO/Sports Commission must know its own inventory.  There is no point in meeti...

Back to School Sports Advice

 Posted on: September 8 2016
As most schools are now back in session (and on the heels of the Little League World Series), columnist Dan Shanoff on ESPNW.com offers some back to school tips for families who have student-athletes returning to the court or the field this fall. The article, “10 back-to-school tips for sports parents,” offers obvious and not-so-obvious suggestions to help families and their students enjoy games and activities together. Among the reminders are: 1)      Remember the first rule of sports parenting: Your kid isn’t LeBron James. Rec league and even      travel-league play should be about working hard, listening to coaches, being a good teammate and having fun. 2)      Encourage your kid to play more than one sport. Coaches, and even parents, can argue the one-sport specialist advantages all day, and there are those players who can play the same sport 12 months out of the year and not get bored or...
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