One Month Until the 2019 NASC Symposium - Start Planning Your Week

 Posted on: April 1 2019
We are just over a month away from the 2019 NASC Symposium. No, you don’t need to start packing your bags just yet, but you do need to start planning out what you want your week to look like. We just released the education sessions for the 2019 Symposium in Knoxville, Tennessee from May 6-9. If you are part of a destination looking to attract more events to your city, you may consider sitting in on sessions like “Developing your Destination’s Sports Tourism Program” on Tuesday or “Bidding on NAIA Events” on Thursday. For the sales and development managers, there are also sessions for building brand awareness, partnership strategies, and valuing sponsorships. There are more than 25 education sessions planned for Tuesday, Wednesday and Thursday, so there is something for each member of your team coming to the Symposium. Check them all out here. Also, if you registered for the CSEE course at the NASC Symposium, put on your crisis mode c...

Lessons Learned from Hosting the men’s NCAA Tournament

 Posted on: March 26 2019
Hosting games for the men’s NCAA Tournament is a big job for any city. Des Moines, Iowa took on that job for a second time. The city hosted several games during the first round the men’s NCAA Tournament. It’s a job Des Moines did three years before, and were ready to do it again in 2019, learning from their 2016 experience. The Des Moines Register laid out a few things the city did to make this year’s experience a bit more polished. Don’t count on the weather There are no guarantees on the weather in the midwest especially in March, which is why the Wells Fargo Arena has connectivity to skywalks. The more concessions, the better After receiving negative comments in 2016 about long lines for food and drink, the arena increased staff along with adding portable grab-and-go stands and six vending machines. Improving the ‘fan experience’ Between improving WiFi service in the arena, to adding charging stations, and sh...

It's OK to Say No

 Posted on: March 26 2019
As I’ve gained more “experience” (another way of stating that I’m getting older) in this industry, I tend to be more straight forward about the positives and negatives of the sports events industry. No need to sugar coat anything. And that’s what I’d like to comment on here, to hopefully save those of you just getting started, a lot of potential headaches. So, here’s the scenario - you’ve just started your career at your local sports commission or CVB as the new sports events’ sales manager. As the new person, you’re fired up because you get to work in sports, and you think you have the sports facilities in your area to do big things.  And you want to get out there and get that first big event for your area, a real home run, as soon as possible. You attend your first NASC Symposium and meet with numerous event-owners and they all sound great. You think to yourself, wow we could do ALL these events in our destination &n...

Make the most of every appointment - update your profile

 Posted on: March 18 2019
The NASC Symposium Appointment Portal opens next week, on March 27.  In preparation, it is vitally important that you make sure to update your profile and your company information.  For destinations/sports commissions this means updating the sports you can host and the venues you have for groups to use.  For rights holders, this would be updating where you host events, specific community needs (bid fees, GOC/LOC, etc.), events open for bid, and important information destinations should know about your event. For vendors, this could mean including a short description of all the products/services you provide, and even listing any special offers or promotions. Why is this important? When you enter the portal, you will see the list of potential organizations to request an appointment.  For destinations, knowing where rights holders meet, what they are looking for and what their key needs are, you can determine which appointments are appropriate to request or accept. ...

CSEE Spotlight: Graduate Gray Workman

 Posted on: March 18 2019
Knowledge is power and in the fast pace work environment that is sport tourism, the more you know, the better. As the current Director of Sports Development for Visit Greenville, North Carolina, Gray Workman knew this and wanted to elevate her knowledge to grow Greenville from a smaller destination to a high-level competitive sports destination. She enrolled in the Certified Sports Event Executive (CSEE) program and gained invaluable information. From being in the CSEE program, Workman saw this program as a way to further her education after college, with more focus on event planning. The classes focus on all aspects of the event, and why every single detail is important, and show how each aspect is a vital piece of sales and marketing materials. “As a destination, sometimes we forget all the minute details tournament directors have to focus on. Now I am able to be a resource to them.” Workman said. The classes offered also gives students the chance to grow ...

Relationship Building - Importance of Mentorship

 Posted on: March 12 2019
A mentor is someone that will guide you along the path you have chosen, someone that will help you overcome challenges and build your character, while being motivated to support you and being a positive influence on your journey. Have you identified important individuals that have had a positive impact on your life? These individuals could be friends or advisers that you haven’t talked to in years, but they are still mentors to you. Reach out to them, thank them and start up that new dialogue. For me, it was a college professor at Ohio State in 2003, and I never realized how important he was to helping create who I am today and why I ended up in the sports tourism industry in 2012. After nine years of working in a variety of roles in professional sports – from interning and working full-time for a Minor League Baseball team, to spending time selling sponsorships for a PGA golf tournament and then moving into event operations for a golf contractor, then finally landing...

Four questions you should be asking your event housing provider

 Posted on: March 11 2019
Our members, pse Event Housing, take care of all the housing details for their clients. From contract & staff room negotiation, real-time room tracking & reporting, to commission & rebate processing, they do it all! Whether you’re looking to start your very first tournament or event, or you’ve been in the game for years, check out these 4 essential questions you should be asking your event housing provider: 1. Is your booking system optimized for mobile users? In 2018, 57% of all Internet traffic came from mobile users, and that number is only expected to keep growing. With this number on the rise and customers increasingly using their mobile devices to get things done online, offering a mobile-friendly experience is no longer just a nice-to-have feature – it’s a necessity. What to look for: Responsive Design: Most sites are now viewable on mobile devices, but there’s a big difference between just being viewable on mobile an...

Keep Event Branding Center

 Posted on: March 8 2019
When you begin to plan for your event, something that is a driving force of how you plan is the event’s branding strategy. Everything is centered around what colors you associate with your brand, the logo, the tagline, and the name of your event. Beyond that, how your event goes will affect the future of your brand and can change it forever. Keeping this in mind, here are some tips from ‘Wild Apricot’ for keeping your branding strong throughout the event planning process. Name your event.  The name of your event is the first thing your future consumers will see.  It can easily be a make or break if someone decides to participate in it so you need to make sure your tagline is eye catching and easily explains the event.  With naming your event, think about how your event is different from others in your area and what are you wanting the message that your consumers read is.  Create a tagline. Once you have the name, think of a short and m...

Achieving Success through Sports Events & Tourism

 Posted on: March 7 2019
Among the numerous segments comprising a destination’s tourism portfolio, often exists sports and event tourism. These efforts may reside in any number of organizational structures from within a destination marketing organization (DMO), a government entity or stand-alone organization. The growth of sports and event tourism has been undeniable. The industry’s professional association originated with merely a dozen communities gathering to share ideas more than 25 years ago. Today, what would become the National Association of Sports Commissions (NASC), serves more than 840 members from across the country and beyond. As the go-to resource for the robust sports and events tourism industry, the NASC serves not only destination representatives, but just as importantly, sports and event rights holders looking for host destinations that can accommodate their events, venue and facility operators, and a plethora of industry suppliers. Destinations ranging in population from less ...

5 Strategies for Perfecting Your Event

 Posted on: March 6 2019
When you plan an event, there are many hurdles to jump over to make sure your event goes perfectly. With that being said, preparing for these obstacles and going in with a strong strategy to get things done is key. Here are five tips from “MeetingsNet” to help make your event go off without a hitch. Set clear goals and objectives While this might sound like an easy task, this task puts your team on the same page. You need to have an initial meeting to decide what the end goal is, how you will reach it, and when you will reach it. In this meeting, you can determine due dates and when check-ins will happen.      2. Prepare for the “what-if” scenarios You get one chance to deal with an unexpected situation. MeetingsNet suggests thinking of them early on so you can create a crisis management plan. The plan should have wiggle room for the surprise situations, but should also have something for each team member to work with.&n...
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