As you register for the 2019 NASC Symposium, May 6-9 in Knoxville, set aside time to take a look around our host city while you’re there.
While Knoxville may be best known as the home of the University of Tennessee, it holds the distinction of being the smallest city to host of a World’s Fair when it held the event in 1982. The Sunsphere Tower left over from the fair remains a skyline fixture. Springtime in the South is always a great time to visit, and here are some activities you might want to check out while you’re at the Symposium:
Knox Brew Tours:
Tours are held weekly on Thursday, Friday and Saturday and it’s a good way to experience Knoxville’s growing beer scene with someone else driving. Find out times and details at www.knoxbrewtours.com.
Knoxville Walking Tours:
Experience a closeup look at the pioneers, soldiers, outlaws and even fictional characters that have given Knoxville a colorful past. They include looks at the Civil War,...
The 4S Summit is headed to Cleveland, OH in a few weeks! The summit kicks off with a Reception at the Rock and Roll Hall of Fame. A great opportunity to get together with your colleagues, share your stories and enjoy the history of Rock and Roll!
The 4S Summit provides an opportunity for all of us to discuss our commonalities. The commonalities could be challenges we are facing or successes that we want to share. My motto “Why recreate the wheel, when I could learn from others’ successes and challenges.” The opportunity to learn from the NASC members is one of the best learning tools at the tip of your fingers.
Be ready to learn more on the 4S’s of sports events and tourism: sponsorships, sales, services and strategies. The sports events and tourism industry has many commonalities within these 4S’s. Is your organization focusing on strategies to have the community more engaged with your sports events? Looking to learn new bidding best practices...
Orlando-based private, non-profit organization unveils company-wide rebrand featuring new logo, website and slogan – “Terrain for Every Game”
ORLANDO, Fla. (October 2, 2018) – The Central Florida Sports Commission (CFSC) – a private, non-profit organization dedicated to attracting and managing world-class sporting events and driving economic impact in the Greater Orlando area (the City of Orlando, Lake County, Orange County, Osceola County, and Seminole County) - today unveiled its new brand and website - Greater Orlando Sports Commission (GO Sports) and GreaterOrlandoSports.com. GO Sports aims to promote and elevate Greater Orlando’s vibrant community and feature a name which global audiences can identify with hosting major marquee and pro sports events at the major amateur, collegiate, professional and Olympic levels, such as the 2017 NCAA DI Men’s Basketball Championship, WrestleMania 33 in 2017, the 2019-2020 Monster Jam ...
DALLAS -- The NCAA Division I Women’s Basketball Committee announced that the Big 12 Conference and the Dallas Sports Commission have been selected to host the 2023 Women’s Final Four. The American Airlines Center will serve as the competition venue for the games to be played on March 31 and April 2, 2023. This will mark the second time in six years for Dallas to host a Women’s Final Four.
“We look forward to bringing the Women’s Final Four back to Dallas,” said Big 12 Commissioner Bob Bowlsby. “The 2017 Women’s Final Four was a great success both on and off the court with compelling games, sellout crowds and community involvement. We appreciate the NCAA Women’s Basketball Committee providing us another opportunity to host this spectacular event.”
The Big 12 and Dallas have joined forces to stage two regionals (2011 and 2016) and a Women’s Final Four during the last six years. In 2017, Dallas hosted the Women&...
KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) is now accepting bids from potential hosts to bring the Men’s & Women’s Indoor Track & Field Championships to your city! The NAIA is seeking a host for the 2021 & 2022 Indoor Track & Field Championships. This will be a two-year cycle of events through the 2021-2022 championship seasons.
The event includes the top 100 NAIA Men’s & Women’s Indoor Track & Field teams from across the nation. The NAIA Track & Field Championship is a three day event. All three days consist of a combination of field events in the afternoon and track events in the evening.
The selected host will have the opportunity to put on a student-athlete recognition banquet. Hosts may sell tickets to parents, fans, and members of their community. The Championships will bring teams and fans from across the country to enjoy all your city has to offer.
Deadline to Bid: Decem...
Brad Dean, the previous CVB head of Myrtle Beach, has taken a new position as the head of tourism re-development in Puerto Rico. As he leads the recovery for the island, Brad has reached out to NASC for support on sports initiatives to assist that recovery. We will be spending some time with Brad and his team in support of his efforts in the coming months.
News from the Clubhouse
We welcome back Elizabeth Young from maternity leave to our team of five full time employees and four discipline specific independent contractors. Elizabeth will oversee the tactical implementation of many of our new strategic initiatives aimed at increased stakeholder value. We have aligned our team into specific areas of direct responsibility providing solid coverage for stakeholder services, sponsorship acquisition and activation, marketing, member services, industry partnerships as well as new program implementation.
On the Road
By Jackie Reau, Game Day Communications
There were dozens of informative education sessions at the NASC symposium a few months ago. Now is the time to review your notes and take a pulse check of your strategy as we reach the mid-year calendar milestone.
It’s also important to note the enormous (and growing) economic impact of the U.S. sports tourism industry (studied annually by NASC and Ohio University), which now stands at $11.4 billion, a 37% increase over the last four years. Keep these stats in mind as you plan your strategy against metrics.
Here are a few thought starters to get you going on the process following the theme of the 4S Summit to review your strategy, services, sales and sponsorship.
First, take a half-day and schedule yourself out of the office so you can have quiet time to think. Head to your favorite coffee shop, library or campus spot for inspiration.
Plan in Pl...
By Matt Cacciato, Executive in Residence and Director, Masters of Sports Administration Program
The past few years, and even the past few months, have brought about numerous changes in the media space that will impact the sport tourism industry as organizational media strategies evolve. The number of new sports media offerings, technologies, joint ventures and mergers (completed and/or pending) have been dizzying and difficult to keep score of... even for those who follow the action closely!
Therefore, it is worthwhile to highlight some of these happenings, and trends, to update you on key platforms in media. The biggest development is the industry's move toward a direct to consumer model with enhanced viewer control over when, where and how they follow sports. The following sports media platforms all deliver significant impact on the sports ecosystem and share the concept of greater viewer control:
ESPN+: The launch of ESPN+: A long tim...
CINCINNATI (For Immediate Release)- Meagan McCalla, who formerly worked at the National Association of Sports Commissions (NASC) in member services, returns to the NASC staff as the Director of Member Services and Engagement.
She previously was with the NASC from May 2012 to April 2017. In her new role, McCalla is responsible for membership recruitment and retention as well as fulfillment of all member services. She also manages the member services team, with the goal of increasing engagement of all members across all categories of membership.
McCalla earned a Bachelor of Arts in Strategic Communication with a focus on Marketing from Miami University in May 2013. While at Miami, Meagan was a member of the Public Relations Student Society of America (PRSSA) and served on the Public Relations Committee.
She also was a member of Miami University Honors Fraternity, Lambda Pi Eta and served on the Internal/External Relations Committee. Before transferring to Miami University, Meaga...
CINCINNATI (For Immediate Release) – Nearly 1,000 sports events and tourism professionals attended the 26th NASC Symposium, the annual meeting of the National Association of Sports Commissions (NASC), April 23-26 in Minneapolis. NASC members elected new leadership and participated in dozens of high-level education sessions.
"The educational content was focused on key elements of effective strategies for sports event and tourism organizations, said NASC President & CEO, Al Kidd. Our tracks, including event management, research, partnerships, and technology, provided attendees with insights on the latest trends and how they will impact their destinations and events."
General sessions included a super panel on youth sports participation, featuring Tom Cove, President and CEO of SFIA, Tom Farrey, Executive Director of the Sports & Society Program at the Aspen Institute, and Dev Pathik, Founder and CEO of the Sports Facilities Advisory.
New NASC leadership w...