Jimmy Johnson coached the Dallas Cowboys to two Super Bowl victories and the University of Miami to a national championship. In August, he’ll be inducted into the Pro Football Hall of Fame. But he knows more than football. His pro fishing tournaments have become some of the biggest purses in the sport and are now expanding to new locations. This year, the Jimmy Johnson Quest for the Ring fishing tournament in Atlantic City, New Jersey, will mark the first of his events to be held outside the state of Florida. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, Johnson discusses his love of both fishing and football. We also discuss some of the issues facing the league today and his upcoming induction into the Hall of Fame. Also, learn what it’s really like behind the scenes each week on “Fox NFL Sunday.”
Contact: Jackie Reau
Game Day
(513) 708-5822 | jreau@gamedaypr.com
Sports ETA announces new board leadership for 2021-22
CINCINNATI (June 29, 2021) – Sports ETA announced new board leadership as elected at the Annual General Membership Meeting this week. Michael Price of Greater Lansing Sports Authority was elected Board Chair.
The 2021 Officers of Sports ETA are:
Chair Michael Price, STS, CTA Greater Lansing Sports Authority. Price has served as executive director of Greater Lansing Sports Authority for the past 15 years and is a long-time committee chair with Sports ETA. He is the co-founder of Pure Michigan Sports, the state sports association for Michigan and serves as the groups lead.
Immediate Past Chair, Janis Burke, STS, Harris County – Houston Sports Authority. Burke has served as CEO of the Harris County – Houston Sports Authority for the past 15 years. Under her board leadership, Sports ETA un...
High school basketball player Gabby Anderson has her own custom shoe company.
Podcast presented by SportsBusiness Journal with Visit Frisco - Shifting Tourism Strategies into Economic Development Strategies.
Going Virtual to Create A New Event Called Virtual Artistic Swimming
By Baylee Robinson, Events & Membership Director, USA Artistic Swimming
Looking back at 2020 and what we all went through is overwhelming, but it also shows how resilient the sport industry can be. Last year was full of planning, cancelling, planning again, moving, postponing and transitioning into a virtual world. To say 2020 was stressful and exhausting is an understatement of the year, it was so much more. It was devastating to watch but looking back now I can see how successful we all really were.
USA Artistic Swimming (USAAS) went through a lot of same struggles but as a unique sport we were able to create a unique competition opportunity, Virtual Artistic Swimming. We never thought COVID-19 would last as long as it did and we wanted to provide our athletes a light at the end of a dark tunnel. Our athletes had now gone over a year without an in-person event and the motivation to keep training without a...
We're excited to share the first edition of Sports ETA's The Pulse powered by EventConnect Quarterly Report with you.
In this edition, you'll be provided with an overview about this industry leading data dashboard, then dive into some key insights and most importantly, learn how you can use this information to make better business decisions for your organization.
Check Out the Pulse Now
Expanded Definition of Success for the Sports Events and Tourism Industry
By Jennifer Stoll, PhD, STS
Read Full White Paper
For many years, the primary metric for success among sports events and tourism organizations has been economic impact, usually equivocated with hotel room night generation. In other words, sports events and tourism’s primary objective was to solicit non-local travelers to a destination resulting in maximum room-night generation – commonly referred to as “heads in beds.”
As the industry has evolved, it has become apparent that hosting sporting events in a certain locale provides deeper value than solely counting heads in beds. However, despite the growing body of evidence underscoring the widening value of sports events and tourism efforts on the local community, industry-accepted expanded metrics of success have significantly lagged.
Confining the scope of industry success to room nights presents several limitations...
Another episode of our Life In the Front Office podcast series powered by Breinfuel is now available!
Tune in for a deep dive discussion on the World Cup Bid Process with Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, Cincinnati Local Organizing Committee - FIFA World Cup 2026.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
Listen Now
Another episode of our Life In the Front Office podcast series powered by Breinfuel is now available!
Tune in for a deep dive discussion on the World Cup Bid Process with Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, Cincinnati Local Organizing Committee - FIFA World Cup 2026.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
A partnership webinar with Sports ETA and Threshold 360, led by Seth Lawson, Sales Director, Threshold 360, Jennifer Rothman, International, Domestic & Sports Sales Manager, Discover Long Island, and Al Kidd, President and CEO, Sports ETA to learn more about the impact Threshold 360 can have across your sports, sales, marketing, and partnership initiatives.