Build relationships with hundreds of sports events and tourism professionals at the 28th Sports ETA Symposium in Kansas City, MO April 20-23, 2020.
Online registration is now open, lock in the best rate by registering with early bird pricing today! After 12/31/19, rates go up.
Register Today!
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Need help convincing your boss?
Don't worry, we've got you covered!
We've put together a justification toolkit to arm you with information to share with your supervisor on the benefits of attending the Symposium, how it will make you a better employee, and help advance your organization.
Justification Toolkit
We think the Symposium is a must-attend event, but don't just take our word for it... take your fellow sports events and tourism professionals' words too! See what they have to say about the Sports ETA Symposium.
QUESTIONS?
Co...
Looking for effective ways to promote your next sports event? Billetto blog has six strategies to target your audience.
Create a catchy event name
Your event name is important since it is the first interaction potential participants will have with your event. Along with being catchy, make sure the name gives a hint about what the event entails. When brainstorming ideas, try and keep it simple so the name can grow to be recognizable.
Use event posters
Posters are still among the most effective ways of advertising sports events. Posters leave lasting impressions, tend to be cheaper, and will continue to promote the event as long as it is left intact. The key is to get it in front of the right audience. Consider hanging posters at stadiums, gyms, schools, etc.
Work with influencers
Sports fans and potential participants will relate better with your sports event if they hear about it from a person in the field. For local sports events, that person could be ...
As sports commissions, event and facility owners, and industry partners, you have become leaders in your city and the sports tourism community. It’s an honor and a responsibility.
How can you make the most of that role? Take a second to consider how to elevate your leadership to a new level. The Founder and Chief Human Officer of Leadership from the Core Marcel Schwantes shares with Inc. advice from seven to leaders about their leadership.
Have a clear strategy.
Ask more, tell less.
Be curious about your people.
Embrace the unknown.
Set your people up for success.
Keep your people focused on their ‘why.’
Model the right cultural behaviors.
Schwantes leaves you with this: “The common thread running through these responses is the centrality of inspiring leadership. Leadership actions aren’t taken for action's sake, but to work towards a central purpose that makes it worthwhile. Whatever actions these leaders perform, they reflec...
We appreciate your input on research topics of interest for the sports events and tourism industry. If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at the recap and see what research topics are of interest to other Sports ETA members.
The Pulse v.6 Recap
This information in the recap above helps us as we plan for timely and relevant research for our members. Part of that objective is keeping a close eye on what’s happening in the industry. Industry trends is the subject of the Pulse v. 7, available now:
Take The Pulse v. 7 today!
The deadline to register for the 2019 4S Summit is quickly approaching (September 20). We have a jam-packed schedule this year, with an amazing line-up of education, and we don't want you to miss out!
Take a look at the education topics we have in store for you:
Strategies
Government Relations
Navigating Local Politics
International Sport
Leveraging Your Internal Marketing Resources
Sales
Seeing is Believing
What Rights Holders Want
Stay to Play, Stay to Save, and other Fancy Ways to Track Room Nights
Local Community Programming vs. Sports Tourism Events
Services
Safe Sport
Event Security
FAM Tours, Site Visits, and Client Gifts, Oh My!
Sponsorship
Corporate Partners
How to Get the Most Return on Your Investment When Supporting Sports Events in Your Community
Insurance
View the schedule and full education session listing.
4S SUMMIT REGISTRATION
Member Rate: $499...
Ready, set, run what some call “The South’s Toughest Bridge Run”. Savannah Sports Council is the 2018 award winner for Event Marketing Campaign for the Enmarket Bridge Run. The 5k or 10k race takes runners across Savannah’s Talmadge Bridge.
“This event means the world to me,” says Rob Wells, Director of the Savannah Sports Council. “I keep telling people that this award means so much more than most because it is selected by our peers and presented among them.”
While the Savannah Sports Council won this campaign award for the Enmarket Bridge Run, which saw a 17% increase, they saw tremendous success at other events last year. The Publix Savannah Women’s Half Marathon celebrated its fifth year with a 13% participant increase and the Enmarket Savannah Hockey Classic celebrated its 20th anniversary.
“With all of that, the thing I am most proud of is the creation of our Scholar-Athlete award which we gave out at the 2018 G...
Fall 2019 Sports Facilities Summit
Mark your calendars for October 24 - 26 as we're hosting the 2nd Sports Facilities Summit!
Developed by industry leaders in sports facilities, events, and tourism, the Sports Facilities Summit provides education and facilities tours to industry leaders who want to learn about trends, and experience live operations of a sports facility. Created to facilitate discussions and networking, the Sports Facilities Summit hosts a series of events to explore all aspects of this industry. The fall Summit will be held at the Grand Park Sports Campus in Westfield, IN.
Who Should Attend?
Convention Centers
Developers & Architects
Indoor/Outdoor Facilities
Non-Traditional Sports Venues
Parks and Recreation
Stadiums & Arenas
Sports Complexes
Sports Destinations
Sports Facility Vendors
Sports Parks
Topics
Facility Development
Facility Funding
Facility Management
Admin Issues
F...
We appreciate your input on the role of Safe Sport in the sports events and tourism industry. If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at these Safe Sport stats and see what other members are doing to address Safe Sport in their communities.
The Pulse v.5 Results
Interested in becoming Safe Sport trained? Take a look at our website to learn how you and your team can become Safe Sport trained for a discounted price today!
As we learn more about the needs of our members, we want to help you make the best business decisions possible. Part of that objective is arming you with timely and relevant research. Needed research is the topic of The Pulse v6. Take The Pulse v.6 now!
Feeling stuck trying to attract sponsors to invest in your event? It’s time to spice up your sponsorship practices. Event Manager Blog has a few suggestions on how to bring in more sponsors in a unique way.
Raise your game. As you plan an event, think of unique ways sponsors could fit into the event like a lounge where you can partner up with a furniture store. The store brings in their furniture and guests could purchase items right there, and on the flip side, your guests will have a comfortable space to relax. The same could be done with centerpieces and a flower shop or a signature drink and a local bar or brewery. This can help when potential sponsors are looking for a way to show off their products.
Bring in the tech world. Online marketing and ads have become a difficult way for some events to obtain satisfactory sponsorships. That’s where Event Manager Blog says augmented reality can help. Think about customized filters or frames for apps like Snapchat or Face...
Have you heard? Sports ETA is teaming up with the U.S. Center for SafeSport, a national nonprofit dedicated to ending all forms of abuse in sport. The critical resources on abuse prevention training the Center provides are now being offered to Sports ETA members. It’s another great benefit we are excited to pass along to you.
As a Sports ETA member, you have access to the awareness and prevention SafeSport Trained online course at a 10% discount. The 90-minute training covers mandatory reporting, sexual misconduct awareness, and emotional and physical misconduct. The Center’s SafeSport Trained course is a small investment that will set your leadership and organization apart from your competition.
“We’re grateful for the U.S. Center for SafeSport and this new partnership,” said Al Kidd, President and CEO of the Sports Events and Tourism Association. “Bringing these tools to our members is crucial to help end abuse in the sports world. It’s...