Best Practices

Media and the EIC

 Posted on: December 7 2018
Stuck on how to share information on Destinations International's Event Impact Calculator with the media in your community? Take a look at how Louisville Tourism is doing it: Calculating Individual Economic Impact of Louisville’s Conventions and Events In 2017, the LCVB transitioned to a new EIC (Economic Impact Calculator) which takes into account more variables than previous models. The Destinations International Event Impact Calculator (EIC) is the official industry standard for measuring the Estimated Economic Impact (EEI) of an event. Once event specific data is entered into the system (dates, attendance, room nights, number of exhibits, etc.), the calculator uses eight different sources of industry data (including city-specific data such as average room rate) to compile a complete event impact analysis. This model uses data provided by the organizing body such as anticipated room nights, attendance, ticket sales, length and type...

Download Your Digital Copy of the NASC Playbook Winter 2018-2019 Edition

 Posted on: December 4 2018
The Winter 2018-2019 edition of the NASC Playbook is available now.  Download your copy. Inside this issue Awards Commitee Accepting Entries Registration and Housing Open for 2019 Symposium Bylaws, Branding & Strategic Planning Tips from the Member Mentoring Committee We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at meagan@sportscommissions.org to learn more about how you can contribute to a future edition of The NASC Playbook. Happy Holidays! The NASC Staff

2019 Women's Summit Registration Now Open

 Posted on: November 28 2018
The Tampa Bay Sports Commission is excited to be hosting the 2019 Women's Summit April 3-5, 2019 in Tampa, FL!  Developed by top women leaders in the sports events and tourism industry, the Summit will inspire you to achieve your career goals. Successful speakers and enlightening sessions guaranteed to supply the tools you neeed and give you direction to reach new heights in your professional and personal life. This illuminating day is filled with several practical, idea-packed sessions. Between workshops, you'll experience meaningful networking at its best.  Topics covered include: Building Professional Allies Breaking Down Barriers Communicating for Women Overcoming Perfectionism Personal Branding Women Entrepreneurs Registration Member Rate: $499 Non-Member Rate: $699 REGISTER NOW Schedule *Subject to change Wednesday, April 3 4:00 pm - 6:00 pm - Registration 7:00 pm - 9:00 pm - Welcome Reception Thursday, April ...

What I Learned as an Industry Veteran but First-Time Attendee of the NASC 4S Summit

 Posted on: October 31 2018
Although I have attended the NASC Market Segment Meetings in the past, I did not attend the inaugural 4S Summit in 2017.  In all honesty, with new leadership and changes to the organization, I thought it best to “sit this one out” and evaluate the feedback post-event. Between the FOMO (fear of missing out) and the extremely positive feedback I received from industry peers, there wasn’t a chance I was going to miss out on year two.  I wanted to personally experience what was making the 4S Summit different from the past Market Segment Meetings.  And, as a long-standing mentor, it was important for me to share this experience with both new members to the Association and future first time attendees. From the moment I arrived onsite, familiar faces were surrounding me…in the hotel lobby, in the hotel restaurant, and even on the hotel elevators.  Right off the bat, the sense of camaraderie was evident.  To kick off the Summit, the atten...

Let’s Rock and Roll at the 4S Summit

 Posted on: October 9 2018
The 4S Summit is headed to Cleveland, OH in a few weeks!  The summit kicks off with a Reception at the Rock and Roll Hall of Fame. A great opportunity to get together with your colleagues, share your stories and enjoy the history of Rock and Roll! The 4S Summit provides an opportunity for all of us to discuss our commonalities. The commonalities could be challenges we are facing or successes that we want to share. My motto “Why recreate the wheel, when I could learn from others’ successes and challenges.” The opportunity to learn from the NASC members is one of the best learning tools at the tip of your fingers. Be ready to learn more on the 4S’s of sports events and tourism: sponsorships, sales, services and strategies. The sports events and tourism industry has many commonalities within these 4S’s. Is your organization focusing on strategies to have the community more engaged with your sports events? Looking to learn new bidding best practices...

Twelve (12) Questions Every CVB/Sports Commission Should Be Prepared to Answer

 Posted on: February 12 2018   Posted by: Don Flynn, V.P. Business Development of GameDayUSA
A new event organizer is visiting your city/community to do a site-visit, review dates and discuss logistics and fees.  These are twelve (12) questions every CVB/Sports Commission should be prepared to answer: 1. What are facility rental fees and is financial support offered for a first time event? Does CVB/Sports Commission have a grant program? Or perhaps assist with securing discounts on facility rental fees? Is there a bonus paid for reaching pre-determined number of room pick-ups? For one year, or longer?  2. Has there been another event organizer/tournament on this particular weekend? If so, why are they no longer hosting an event this weekend?  3. What other large events or festivals are scheduled the same weekend (or week) that might have an effect on hotel availability and getting around the community easily? 4. Is there another established event or tournament, in the same sport, within 60 miles that may be competing against Event Organizer...

Highlight Your Achievements and Submit Your Entry for the Annual NASC Member Awards

 Posted on: January 24 2018
Now that we are full speed ahead into 2018, it is easy to get wrapped up in event planning, preparing bids, site tours, and tradeshows. However, it is important to look back on everything you accomplished in 2017. There is no better way to recap your 2017 than submitting an entry for an NASC Member Award. On behalf of the NASC Awards Committee, I invite you to submit an entry or nomination by the Friday, February 23rd deadline. The Fox Cities Convention & Visitors Bureau was honored to be named the 2015 Sports Tourism Organization of the Year (Population Under 250,000). The positive outcomes of submitting and receiving the award were much greater than we imagined. Below are a few of these positive outcomes. Industry Recognition – Free publicity is excellent and free publicity in front of a target audience is even better. We were fortunate enough to be recognized in front of peers at NASC Sports Event Symposium, in the NASC Playbook, NASC website, national sports tourism...

News Year’s Resolution!

 Posted on: December 18 2017
I know I am a little early talking about a New Year’ Resolution---let me get through the Holidays enjoying the plethora of Sweets and endless Parties with all that delicious food. After all of that I will then come up with and announce my 2018 Resolution to shave some pounds knowing that it will be September before I will hit my goal. My resolution that I want to announce today is that I will make it a Priority to dig deeper in my personal relationships with our facility partners. We (Sean Robison on our staff and I), as I am sure that your destinations do as well, have turnover from time to time in our Parks and Recreation Departments. To be honest, they are not always public about the change or the new hire. In some cases, we found out through another source of the change. We have several different Park and Recreation Departments in our various communities, but they play a key component in hosting tournaments and events here in Dayton and Montgome...

You’re never too young…

 Posted on: November 7 2016
Carolina Panthers’ quarterback Cam Newton has made headlines lately, not just for his play on the field, but for his complaints to the NFL Commissioner off the field. Newton, a strong and mobile quarterback, has been hit hard this season, with few if any penalties called for the hits. He’s said he “doesn’t feel safe” on the field anymore, an issue he and his team have brought up to Commissioner Roger Goodell. The continuing discussion on when, or if, football is ever played safety was brought up again in a recent article in The Atlantic. The article quotes Christopher Whitlow, chief of neuroradiology at Wake Forest School of Medicine, who wanted to see how head impact affects developing brains. His team studied male football players between ages 8 and 13 over the course of a season, recording “head impact data” using a Head Impact Telemetry System to measure force, which was correlated with video of games and practices. The findings, publ...

The Importance of being a Community Partner

 Posted on: October 11 2016
Community partners for you can come in many forms. They could be board members, advisory board members, universities, hoteliers, downtown alliance groups, professional teams, facility owners, volunteers, sponsors, etc. The one thing they need to have in common is the buy into your organization’s mission and vision. With this buy-in, you will be amazed at how much easier it is to understand and navigate political landscapes, fundraise, accomplish organizational goals and take your organization to new heights. Henry Ford once said, “Coming together is the beginning. Keeping together is progress. Working together is success.” Most of your community partners’ primary business is not tourism, but their willingness to help and understand tourism’s contribution to the community is what makes them unique.  Most sports commissions or sports tourism departments are very small staffs, which lead to lots of travel, long hours and many weekend events. All of this ...
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