Award Winner

Award Winner Spotlight: Destination Branding & Marketing Campaign of the Year

 Posted on: June 21 2019
At this year’s Symposium in Knoxville, TN, we honored organizations for being the best in 11 different categories in 2018. We want to take this time to spotlight each of them. This month, it’s Rockford Area CVB, winner of the Destination Branding & Marketing Campaign of the Year. “This accolade is certainly indicative of a lot of hard work, strong storytelling and diverse programming that collectively keeps elevating Rockford as a sports destination. But again, we have so much more to accomplish and are really excited about what the future holds for us and the greater sports tourism industry.”  Nick Povalitis, Director of Sports Development, Rockford Area CVB. Rockford Area CVB has seen many successes in the past few years including retaining legacy events such as the USA BMX Midwest Nationals, winning six bids with NJCAA National Championship, and creating a viral hit with a community watch party dubbed Jurassic Park RKFD. Povalitis counts Roc...