Sponsorship is a two-way street
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Grab your dancing shoes, it’s time to tango with sponsors. Don’t worry, we aren’t here to teach you to salsa dance. Instead, we are here to help you build meaningful relationships with your sponsors.
One of the simple ways to improve a sponsorship relationship, according to SBI, is elevating your sponsors. Give them a spotlight on your social pages, connect them with other business, or invite them to another event of yours. These easy tasks show them are thinking about them all year long.
When it comes time to bring a sponsor in on an event, don’t create a cookie-cutter proposal. Add in your own flare that ties it all back to the sponsor. That could be a creative name, a giveaway, or a hashtag. Give them something they haven’t heard before.
Sponsorships should be mutually beneficial. Sponsors want to support the team, but also have their brand well represented. Their happiness will be based on how well they are being recognized at your event. If you can make this happen, you could end up getting more funding from that sponsor in the future.
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