Another Revenue High for NFL Sponsorship
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The Super Bowl may have determined a winner on the gridiron, but the National Football League and its 32 teams may be the bigger winner. According to IEG research recently released, sponsorship in the NFL reached $1.39 billion for 2018-2019 season. That’s a 5.9% gain from last year.
IEG found the growth was driven by two factors- a new group of league-wide sponsorships including technology company Intuit, restaurants McDonalds and Pizza Hut, and mattress company, Sleep Number. Also, signing the league’s first-ever “Official Casino Partner” with Caesar’s Entertainment. IEG says that deal is reportedly worth $30 million per year.
The biggest surprise from this research is what IEG is calling the most invested brand. That title went to Ticketmaster. The ticket sales and distribution company has sponsorships with 100% of NFL properties. Budweiser/ Bud Light is at 88%, Gatorade at 79%.
View full article from IEG.