Contact: Jackie Reau/Betsy Ross
Game Day Communications
513-929-4263

Cincinnati (For Immediate Release) – The National Association of Sports Commissions (NASC) 4S Summit kicks off tomorrow in Detroit, MI, hosted by Detroit Sports. A record 200 sports events and tourism professionals from across the United States are in attendance.

“We have listened to what our members want, and we think our updated 4S Summit meets their needs,” said Al Kidd, NASC president and CEO. “By concentrating on these four core areas, we hope to offer the tools our members need to succeed.”

The curriculum includes four key areas of strategies, sponsorship, sales and servicing sports events. In the two days of meetings, 25 topics will be presented to help members excel in the sports events and tourism industry. Participants earn four credit hours toward Certified Sports Event Executive credential, the only advanced certification program for sports events and tourism professionals.

Topics include:

• Strategies
  • Developing a business plan
  • Community engagement
  • Legislation and community issues
  • Working with government entities
  • Facility development trends/threats
  • Inclusion/LGBT community in sports
• Sales
  • Just say no
  • The sale before the sale: Evaluating event viability
  • Soliciting local clubs to take on the LOC role
  • Hotels: Tracking room nights/implementing pay to play
  • Detroit pro sports field trip
• Services
  • Service & sales relationship
  • Auxiliary events
  • Tech tips
  • CMP certification
  • Best practices managing volunteers for large scale events
  • Detroit pro sports field trip
• Sponsorship
  • Leveraging local dollars from national partnerships
  • Building a solid sponsorship fulfillment report
  • Corporation who gets sponsorship requests
  • Detroit pro sports field trip

In addition to the group discussions, general sessions on sponsorship valuation and social and digital engagement will be presented by Hookit and Blue Jeans.

Event sponsors include: Detroit Sports, Blue Jeans, Hookit, Las Vegas Convention and Visitors Authority, MGM Grand Detroit, MGM Resorts International, and Traveling Teams.

About the National Association of Sports Commissions

As the trade association for the sports events and tourism industry in the United States, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. The NASC is committed to the success of more than 700 member organizations and 2,000 sports event professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - sports destinations, sports event owners, and suppliers to the industry - and to protect the integrity of the sport event industry. For more information, visit www.sportscommissions.org.