Palm Beach County Sports Commission

Entries for 2010

Working With Local Venues and Facilities

 Posted on: November 4 2010
When you see surveys asking Event Rights Holders them the most important factor in the site selection process, the quality and features of the facility are usually their number one answer.  Unfortunately, it is becoming more difficult for host cities to be able to gain access to the premier (or even marginal) sports facilities in their community.  Two years ago, I had the unique opportunity of moving from a sports commission to working for a publicly owned, privately managed convention center.  This move has opened my eyes on how facilities operate and how I could have coordinated events at these facilities better in my previous role. Here are a few questions to ask yourself before going to a facility to request their space: 1) What is the facilities purpose? a. Most Sports Commissions/CVB’s hang their hats on “Heads in Beds” or “Economic Impact” when trying to book an event, but to some facility owners this is a non-factor.  Find out what the facility owners hot button issues are and ...

What It Takes To Succeed in the Sports Travel Market

 Posted on: November 4 2010
We are experiencing tremendous demand for information on what it takes to succeed in the sports travel market. In recent appearances at the Missouri Governor’s Conference on Tourism and the TEAMS Conference I was deeply impressed by the amount of determination to succeed expressed by attendees. It is in times like these that I am reminded to stress what it takes to become an “overnight sensation.” Simply stated, there is no such thing. It takes experience, preparation, and the right people combined with enough time for the seeds of success to germinate. In my talk in Missouri I observed that the NASC has about 110 sports commissions. Of these, about 20 are affiliated with or are a department of a convention and visitors bureau, leaving perhaps 90 independent sports commissions, councils or authorities. The NASC also has about 300 convention and visitors bureaus. So, something approaching 75% of our host organizations are not commissions. This means the task of learning what it takes to...

Budgeting for Sports Events – Part 2

 Posted on: October 25 2010
By Bill Hanson, Associate Executive Director, San Antonio Sports Our last post defined most of the revenue items for a sports event budget, with promised follow-up on the expense items. Sports Commissions, CVBs and local youth organizations all face the same challenges when creating a realistic budget for a bid or for  a potential event. While your budget will certainly begin with very generic categories, it is the detail within those categories that creates frustration and, eventually, large deficits. The most experienced event managers know that they must constantly ask the question, “what other expense can I expect”, but the most inexperienced person benefits greatly by asking the same question. Here’s a simple, but very common, example: Accommodations. Having determined the number of persons needing rooms, you call the hotel, get a daily room rate, enter your calculations into your budget, and move on to the next item. Upon receiving the hotel’s final billing, you find this categor...

Budgeting for Sports Events- Part 1

 Posted on: October 11 2010
By Bill Hanson, Associate Executive Director, San Antonio Sports While wanting to conduct an athletic event in support of an amateur organization is admirable, getting a grip on the financial side must be the first priority. Whether you represent a sports commission, a CVB or a local youth team, putting yourself or your organization in financial debt is no way to keep your job or keep a good relationship with your fellow team parents. Many of our readers are new to the sports event industry and are likely members of a two or three-person staff, so developing an event budget may well be the task of a single person. So where do you start if this is your first budget? Experienced event planners will tell you that you’ve got to have a complete budget anyway, so it shouldn’t matter whether you start with income or expenses. But because the list of income opportunities is far shorter than that of expenses we’ll start with income, and we’ll divide the income categories according to being even...

VOLUNTEERS: A Key Ingredient for a Successful Event

 Posted on: October 5 2010
By Bill Hanson, Associate Executive Director, San Antonio Sports Volunteers are the foundation of nearly every successful nonprofit organization and competition organizing committee. This article will define the factors involved in organizing a volunteer program that will support a large-sized activity or competition, and for maintaining it as a fulltime program to support future events and activities. But be forewarned–building and maintaining an effective and successful volunteer program is hard work and, like fundraising and public relations, requires a talented and committed person to accomplish it. We’ll look at the process in three operational time periods: pre-event planning, event conduct and post-event communications with its lead-in to the next event or to an ongoing program The PRE-EVENT PLANNING phase starts with the hiring or recruitment of a Volunteer Coordinator. This person needs to possess a variety of skills and personality traits and to settle for less will eventuall...

The Economic Impact of Sports Events

 Posted on: September 29 2010
Much has been said about the economic impact of sports events. “Keeping score” is an important element in competition, and it can be equally important to those engaged in attracting events to a community. If an event has developed a reputation for producing large numbers of visitors, it will attract the interest of bidders. And, at the same time, the event owner begins to ask for more incentives from potential hosts. Difficulties arise in estimating the potential impact of an event. Savvy hosts are learning to determine the potential return on investment prior to bidding. Equally savvy event owners are emphasizing their ability to produce visitors. It is not unusual to learn that estimates vary depending on where you sit! What can be done to make these estimates work for everyone? Perhaps the first and most important thing to remember is the simple fact that all estimates are flawed. It is never possible to predict with accuracy what might happen and just as difficult to estimate preci...

The NASC Webpage – Connecting, Guiding and Helping Us All!

 Posted on: September 7 2010
One of my favorite places to connect with my sports industry peers is the NASC webpage. It is a diamond in the rough. It is a results-focused and carefully designed webpage with you in mind. It is easy to get around. The content, features and member services are all laid out for you to click and investigate what you need, at your own time and pace. My two favorite resources are the Event Database and the Economic Impact Template. The Event Database has every open sporting event from basketball to wrestling for you to search, research, match and bid on to bring groups to your destination. The Economic Impact Template is a tool to use that helps you predict the best possible results of the event prior to bidding. It gives you spending estimates and patterns of behavior specific to that unique event. The data will help you in your bid presentation and preparation. It is a tool that gives you a rough approximation of the economic impact that will help you in the long run for planning and g...

Engima Research Renews as the Official Research Partner of the 2011 NASC Sports Event Symposium

 Posted on: August 18 2010
The Nati onal Associati on of Sports Commissions (NASC) announced Engima Research Corporati on has renewed its partnership as the Offi cial Research Partner of the NASC Sports Event Symposium. “Enigma Research has conducted delegate surveys at dozens of business conferences and the NASC Symposium’s sati sfacti on rati ngs are excepti onal.” quoted Michael Harker, Senior Partner with Enigma. “It is very clear to us that the event management uses the survey results to implement changes and improvements each year. We very much enjoy being the offi cial research partner and administering the annual survey.” See the attached press release to read more.

The Importance of Sharing Best Practices

 Posted on: August 16 2010
The 2010 Market Segment Meetings are quickly approaching, and it is as important as ever to learn from your peers and share best practices.  Similar to the best practices roundtable discussions that are held in conjunction with the Sports Event Symposium, Market Segment Meetings allow us to connect and discuss important issues and trends that are happening within our markets. Rather than listening to presentations for specific topics, we actively participate in small group discussions and focus on topics that are most important to our organizations and communities. While the content and discussion is participant-driven, facilitators will be present to keep the discussion moving. Topics of discussion from previous meetings include:     * Bidding on events – bid fees     * Local organizing committees     * Tracking room nights (relationship with the hotels)     * Event procurement – local sponsorships/partnerships     * Creating a sporting event in your community     * Educating the pub...

Nancy Yawn Named to Board of National Association

 Posted on: August 6 2010
Nancy Yawn, Director of the Round Rock (TX) Conventi on & Visitors Bureau, has been elected to the board of directors of the Nati onal Associati on of Sports Commissions (NASC). Yawn is also past-president and a member of the Round Rock Rotary Club and has served on the Texas Associati on of Conventi on & Visitors Bureaus. Nancy is a graduate of the University of Texas with a degree in Administrati on and Marketi ng. She has taken the leadership role in positi oning Round Rock as a successful host for important sports events. These events produce economic impact through visitor spending and positi ve publicity for the desti nati on. The Round Rock Conventi on & Visitors Bureau has been focused on the sports event market since about 2003, and is recognized as one of the top host citi es in the southwest. See the attached press release to read more.
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