Ralph Morton, NASC Chairman, has been in the sport tourism industry since 1988. He is the Executive Director of the Seattle Sports Commission, whose mission is to make Seattle a world-class sports community. As Vice President of Events for the Greater New Orleans Sports Foundation, he held a leadership role on events such as Super Bowls and NCAA Final Fours. He served as Vice President of Operations for the Acxiom Grand Prix Du Mardi Gras and Entertainment Coordinator for Aggreko Entertainment Services. He is a University of Florida graduate, and lives with his wife and four children on Mercer Island.