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Sport Tourism Vital Research and Planning Know How – Effective Recognition and Deployment of DMO/Sports Commission Marketing, Sales, Development and Advocacy Strategies
Sponsored by:
Summary:
A comprehensive overview of sport tourism research and planning undertaken by DMOs and Sports Commissions in the United States is provided. The current state-of-the-art in sport tourism research and plans conducted will be examined with focus on types, benefits and outcomes usage. A primary takeaway to participants is a recommended program of work in research and planning requirements that will drive more effective sports tourism marketing, sales, product development, advocacy and community relations and funding. The analytical information is based on a recent online survey of results from NASC DMO and Sports Commission members.
Time & Location:
Date:
Wednesday, March 29
Time:
02:15 PM - 03:15 PM
Room:
302/303
Additional Information:
Tracks:
Intermediate
Speakers:
Don Anderson
Target Audience:
Destinations
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