Sports Events and Tourism Association > Events > Symposium > Education

Sport Tourism Vital Research and Planning Know How – Effective Recognition and Deployment of DMO/Sports Commission Marketing, Sales, Development and Advocacy Strategies

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Summary:

A comprehensive overview of sport tourism research and planning undertaken by DMOs and Sports Commissions in the United States is provided. The current state-of-the-art in sport tourism research and plans conducted will be examined with focus on types, benefits and outcomes usage. A primary takeaway to participants is a recommended program of work in research and planning requirements that will drive more effective sports tourism marketing, sales, product development, advocacy and community relations and funding. The analytical information is based on a recent online survey of results from NASC DMO and Sports Commission members.

Time & Location:

 Date:Wednesday, March 29
 Time:02:15 PM - 03:15 PM
 Room:302/303

Additional Information:

 Tracks:Intermediate
 Speakers:Don Anderson
 Target Audience:Destinations

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