How to Work With Your Park District to Score Big Wins

Summary:

Learn how a convention & visitors bureau and its park district have worked together to establish their region as a sports tourism destination. In this session you’ll hear how the Rockford Area Convention & Visitors Bureau and the Rockford Park District have worked together to sell, market and host thousands of tournaments over the past 30 years. Their unique partnership has led to the development of several tournament-ready facilities and programs that serve citizens while attracting visitors. In addition to learning how their win-win partnership works, you’ll get a deep dive on how Illinois’ Rockford region advanced a $55+ million expansion of park district-owned sports facilities that are now helping the region retain existing clients, regain customers who sought other options and grow the impact of sports tourism from new customers.