April 23 - 26 2018 · Minneapolis, MN
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25th NASC Symposium
Peoria Area Convention and Visitor Bureau

2017 Education

The Professional Education Committee designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sport tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the NASC Sports Event Symposium.

Filter the Education Sessions below

Narrow down the education sessions below by selecting filter options. These are suggested filters only. Attendees can participate in any session that does not have restricted admission (event owner education sessions).


  10:45 AMEvent Owner Education: Crisis Management*
March 28, 2017, 10:45 AM - 11:45 AM
Event Owners must be prepared in the most effective and efficient ways in which to handle a crisis.  In this session an experienced panel of Rights...
  10:45 AMFemale Leadership in Sport Tourism
March 28, 2017, 10:45 AM - 11:45 AM
In the 25 year history of the NASC, five women have served as the Chairman of the Board of Directors.  Join four of them as they share their personal...
  10:45 AMHow to Work With Your Park District to Score Big Wins
March 28, 2017, 10:45 AM - 11:45 AM
Learn how a convention & visitors bureau and its park district have worked together to establish their region as a sports tourism destination. In this...
  10:45 AMKeys To Achieving Economic Impact Through Event and Operational Excellence
March 28, 2017, 10:45 AM - 11:45 AM
Discover how leading with the strategies of mission-based management, brand building, and contract negotiation can help sport tourism destinations achieve...


  7:45 AMTrends in Sport Tourism
March 29, 2017, 7:45 AM - 9:15 AM
  1:15 PM#SmallStaffProbs
March 29, 2017, 1:15 PM - 2:15 PM
Based on survey results, many NASC members do a lot with very little - both in terms of human capital and financial capital.  Join us as we review...
  1:15 PMExpanding Your Report Card: From Economic Impact and Room Night Numbers to Value to the Community
March 29, 2017, 1:15 PM - 2:15 PM
Economic impact and room night generation have been the traditional success metrics for sports commissions, CVBs, and DMOs. However, “the numbers”...
  1:15 PMHow to Attract Non Traditional Sporting Events and Competitions to Your Community
March 29, 2017, 1:15 PM - 2:15 PM
This session will introduce you to several non traditional sporting events/competitions.  How to seek out these events, what types of venues they...
  1:15 PMLow Cost Event Enhancements Event Owner Roundtable Discussion*
March 29, 2017, 1:15 PM - 2:15 PM
As all Rights Holders know, event enhancements can make a huge impact on events and greatly improve the attendee experience.   This collaborative...
  2:15 PMEvent Bids and Tips For Success Event Owner Roundtable Discussion*
March 29, 2017, 2:15 PM - 3:15 PM
Every event begins with the bid and knowing how to articulate your needs while providing the bidding entity with enough information is an art.  The...
  2:15 PMHow to Impact Your Community by Owning Your Own Events
March 29, 2017, 2:15 PM - 3:15 PM
Leverage your organization’s marketing and event expertise to make a bigger impact on your community while generating additional revenue. Like most...
  2:15 PMMy Intern Is Better Than Yours
March 29, 2017, 2:15 PM - 3:15 PM
Is your internship program the very best it can be? This humorous and high energy session will answer that question and many more, and outline how you...
  2:15 PMSport Tourism Vital Research and Planning Know How – Effective Recognition and Deployment of DMO/Sports Commission Marketing, Sales, Development and Advocacy Strategies
March 29, 2017, 2:15 PM - 3:15 PM
A comprehensive overview of sport tourism research and planning undertaken by DMOs and Sports Commissions in the United States is provided. The current...


  10:45 AMEvent Owner Education: Risk Management*
March 30, 2017, 10:45 AM - 11:45 AM
Every event has a significant opportunity for risk.  Understanding how to evaluate and prepare to minimize risk is one of the most important jobs...
  10:45 AMHow to Grow Your Business
March 30, 2017, 10:45 AM - 11:45 AM
Could you double your sales? Mark believes many of us could and he has seen it happen hundreds of times in his 26 years of sales and growth consulting....
  10:45 AMSocial and Political Issues and Their Effects on Sport Tourism
March 30, 2017, 10:45 AM - 11:45 AM
Over the past few years, the political and social climate of our country has seen tremendous changes that have affected the sport tourism insutry.  Some...
  10:45 AMThe Sport of Leadership
March 30, 2017, 10:45 AM - 11:45 AM
As a female growing my career in male dominated fields such as sports reporting, Kathy Nelson quickly learned she needed to do something extraordinary...
  12:00 PMClosing Luncheon
March 30, 2017, 12:00 PM - 2:00 PM
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