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NASC Research, Reports, and Whitepapers

Sport Tourism 101 

2015 Report on the Sport Tourism Industry

This report has been prepared by the National Association of Sports Commissions (NASC) as a service to its membership and on behalf of the sport tourism industry. The NASC promotes industry best practices through its web site and its many meetings, workshops, and webinars. Release Date: June 2015

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6 Tips for Getting Started in the Sport Tourism Industry
This report provides answers to the six most commonly asked questions by organizations interested in starting or becoming a sports commission.

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Industry Trends

NEW!

2016 State of the Industry

A research team from Ohio University Sports Administration worked with the NASC to create the 2016 State of the Industry Report. The research team was tasked with creating and distributing a survey, collecting and analyzing the gathered data, and identifying current trends within the Sports Tourism Industry. The overall response rate increased from 115 participants in 2015 to 226 participants in 2016. Not all respondents completed each question. Seventy percent of respondents classified themselves as a Convention and Visitors Bureau/Destination Marketing Organization, an increase of 8% from 2015. Other classifications included: nonprofit youth sports, parks and recreation, and city government organizations. Release Date: April 1, 2017

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2015 State of the Industry

There continues to be solid growth in visitor spending in the sport tourism industry. In 2014, the survey results indicated an estimated $8.96 billion in visitor spending related to sports events and 2015 estimated visitor spending was $9.45 billion. Release Date: April 2016

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2014 State of the Industry
Please note that the following report was written based on the responses from a statistically significant group of 97 organizations that are members of the National Association of Sports Commissions. Rates of change and other figures represented throughout this report are calculated from the responses of the sample. Release Date: April 2015

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2013 State of the Industry 
Please note that the following report was written based on the responses from a statistically significant group of 97 organizations that are members of the National Association of Sports Commissions. Rates of change and other figures represented throughout this report are calculated from the responses of the sample. Release Date: March 2014

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2012 State of the Industry
Please note that the following report was written based on the responses from a statistically significant group of 101 organizations that are members of the National Association of Sports Commissions. Rates of change and other figures represented throughout this report are calculated from the responses of the sample. Release Date: April 2013

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2011 State of the Industry

This  report was written based on the responses from a statistically significant group of 150 organizations that are members of the National Association of Sports Commissions. Rates of change and other figures represented throughout this report are calculated from the responses of the sample. Release Date: April 2012

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Visitor Spending

Economic Impact Whitepaper  (3rd Edition)

This revision is dated August, 2015. It is important to note the paper was developed and then revised ten years later by persons engaged in the sports event industry and not by professional researchers. This is a deliberate choice: we are more concerned with the need for estimates and their practical application than in an academic discussion. Much is made of the importance of clearly defining the methods used to create an estimate. And, we remain concerned as an industry about the continuing temptation to treat estimates as fact when no one can know what will or might have happened. Release Date: August 2015

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Calculating and Reporting Economic Impact Results: A Guide for NASC Members

Use this whitepaper as a guide when using the NASC Economic Impact Calculator. 

The issue of how to calculate and report economic impact results has long been an issue of contention, and certainly so among the membership of the National Association of Sports Commissions (NASC). In an effort to empower NASC members with a better handle of how to calculate and report economic impact results, Sportsimpacts has created a tool that – if used properly – will allow NASC members to approximate the economic impact of events, and to report on its findings properly. Subsequently, this white paper should be considered a supplement to the tool in the hopes that it will guide the user successfully through the use of the tool.

Prepared by National Association of Sports Commissions In conjunction with Dr. Patrick Rishe, Sportsimpacts, Webster University. Release Date: August 2007

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Site Selection

Site Selection Study of NASC Event Rights Holders

Submitted to the NASC by: David J. Shonk, James Madison University and T. Christopher Greenwell, University of Louisville

The purpose of the study was to determine the most salient site selection factors perceived by representatives of organizations who hold the rights to sporting events. A secondary purpose was to examine satisfaction levels of rights holders and the intent to return their sport event to a particular destination.  Release Date: January 2010

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