Sports Planning Guide: Relationships to Results Case Study
By Nick Povalitis, Rockford Area CVB
When DMOs, sports commissions and parks and rec departments align their goals and work together, everyone wins. This case study takes a look at a model collaboration project in action. It also includes 11 tips for an event owner to follow for a beneficial DMO/Parks & Rec relationship.
By Mike Laflin, Sportcal Insight Magazine, April 2016
As part of Sportcal’s Global Sports Impact project Mike Laflin, chief executive of Sportcal, spoke to a range of destinations, national governing bodies and sport tourism organizations to see how they are using sport to drive their policies and how they are changing their hosting strategies.
Parks and Recreation Departments Benefit from Sport Tourism
By Emily Attwood, Athletic Business, October 2012
From amateur youth tournaments to NCAA tournaments, communities are vying to land a piece of the largely recession-proof action. According to a 2012 report from the National Association of Sports Commissions, visitors spent more than $7.6 billion on sports travel in 2011, a 6.5 percent increase over the previous year. Most of that is spent locally on food, lodging and retail, providing a significant economic boost that's good for everyone in the community, including the parks and recreation department. Once seen as an intrusion into resources intended to serve the local community, sports tournaments are now embraced by many parks and recreation departments.
By Christopher Ackerman, Mid-Atlantic Events, July - August 2009
"Goodbye week long vacations... Hello four-day sport weekends. Or should we say, "sport-cations"."
By Bill King, Senior Writer, Sports Business Journal, June 22-28, 2009
The stories behind some of the best marketing relationships in sports.
Municipalities Score Big With Sports Marketing Initiatives
By Katherine Jackson, Virginia Town and City, July 2008 (Volume 43, No. 7)
Participatory sporting events have become big business for municipalities around the country. Youth baseball tournaments, cheerleading competitions, gymnastics meets, and half-marathons attract out-of-town athletes along with their families and friends who generate revenue for the community by spending money on hotels, restaurants, entertainment, and shopping.