Course Description: Prepare to transform your communication approach at the upcoming Sports ETA Symposium with our not-to-be-missed educational session, "CREATING YOUR ELEVATOR SPEECH USING THE STATE OF THE INDUSTRY REPORT." This engaging workshop, expertly led by Jackie Reau, CEO of Game Day Communications will harness the compelling data from the 2023 Sports ETA State of the Industry Report, turning these insights into powerful, concise elevator speeches that resonate with stakeholders across the sports events and tourism industry. Learning Outcomes: 1. Master Key Industry Insights: Absorb and articulate the pivotal findings from the 2023 State of the Industry Report, including the substantial economic impacts in direct spending and the support of job creation. 2. Craft Compelling Narratives: Develop succinct and persuasive elevator speeches that encapsulate the essence of the sports tourism industry’s growth and its benefits to local economies. 3. Tailor Messages for Various Stakeholders: Learn techniques to adjust the framing of your elevator speech to match the interests and priorities of different audiences, including local government officials, business leaders, and potential partners. 4. Engage and Influence Effectively: Enhance your ability to engage stakeholders by demonstrating the tangible benefits of sports tourism through data-driven storytelling. 5. Practical Application: Participate in interactive exercises where you will practice constructing and refining your elevator speeches, receiving immediate feedback from communication experts. Course Objective: This session aims to empower Sports ETA members to effectively communicate the significant role and impact of sports events and tourism in their communities. By leveraging the latest industry data, participants will leave with the skills to advocate for and promote the growth of sports tourism through strategic and impactful communication.
This session is sponsored by Placer Valley Tourism.