Jon Lugbill

Organization:Richmond Sports Backers

Jon Lugbill, Executive Director, Richmond Sports Backers

For the past 23 years Jon has been the executive director of the Sports Backers, a nonprofit sports commission that motivates individuals to live an active lifestyle. The organization hosts events that provide a celebration of this active lifestyle including Dominion Riverrock, the nation’s largest outdoor sports and music festivals, the Ukrop’s Monument Avenue 10k—with 33,000 participants, and the Anthem Richmond Marathon with 20,000 participants in the full, half and 8k. The Sports Backers also have some of the nation’s largest training teams, a kids running program with tens of thousands of participants and a bike infrastructure advocacy effort working to make the Richmond region more bike and pedestrian friendly. The Sports Backers believe the combined impact of encouraging physical activity in all corners of our region will be healthier citizens, a stronger economy and a more vibrant culture.

In 2006, 2009 and 2011 the Sports Backers were voted America’s Best Large Market Sports Commission by the National Association of Sports Commissions.

As an athlete, Jon won five individual world championship titles in whitewater canoe slalom and competed in the 1992 Olympic Games. He even appeared on the Wheaties box in 1986. And, he graduated from the University of Virginia in 1984.

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Jon Lugbill

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