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2016 NASC Sports Event Symposium

2016 Education Plan

The 2016 NASC Sports Event Symposium educational offerings bring a fresh approach to professional development. In response to member surveys and past Symposium evaluations, the 2016 Education Road Map combines both "Industry" Professional Development and "Personal" Professional Development.

Attendees will discover a mix of original content as well as continued exploration of key industry topics.

Session formats for Grand Rapids are designed to meet everyone's individual learning objectives and styles. Everything from traditional breakouts and keynotes to a series of deep dives, speed learning, round tables and case studies are on the program this year. So whether you like to really dive head first into a topic or skim the surface for key bits of helpful information, you will find what suits your interests.

Tuesday

  Just Say It!
April 5, 2016, 8:00 AM - 10:00 AM
This two-hour training session is for NASC members currently serving in a leadership role - Executive Director, President, CEO, Director, etc.. It is a a hands-on session that blends two of the nationally recognized Shari Harley from Candid Culture's "How to Say Anything to Anyone: Setting Expectations for Powerful Working Relationships" and "Just Say It! Making ANY Conversation Easy for Managers and Leaders" presentations.

No one wants to hear that she isn’t doing a good job. Thus no one wants to tell her. Telling your boss you’re frustrated or aren’t hitting your targets is even more difficult, and thus many of us don’t.. Worse, is that most feedback, positive or negative, is useless because it’s vague. Get a simple formula to make even the most difficult conversation easier. Conversations will be short, specific and on point. They won’t be personal. They will be actionable. You’ll be able to say what you want to say, when you want to say it, in a way that the other person can hear you and take action.
  Risk Management Best Practices
April 5, 2016, 8:00 AM - 9:00 AM
This session is being presented as part of the Event Owner Education series. Attendance is limited to Right Holder attendees only.
  Delivering Your TED Talk: How To Speak So People Listen
April 5, 2016, 8:30 AM - 9:45 AM
As a national and international presenter and based on personal experiences as a multiple TEDx speaker and speaker coach to TEDx speakers, Neelay Bhatt, will provide you with tips and tools to successfully ‘tell your story’ and deliver an impacful message that will resonate with people and help current and future leaders make a difference, be it in community advocacy and buy-in, bid presentations, sponsor relations or building a better internal team and culture.
  Sport Tourism 101
April 5, 2016, 8:30 AM - 10:00 AM
Veterans from the sports industry will share insights into increasing Sport Tourism in your market. This session, designed for new professionals in the industry, will ensure participants learn general industry knowledge to be prepared for their one-on-one appointments. Session attendees will also have the opportunity to make new contacts with other first time attendees and mentoring committee.
  Breakfast and Best Practice Roundtable
April 5, 2016, 8:45 AM - 10:00 AM
Join NASC leaders, association members, key industry experts and selected Symposium presenters in a series of casual but insightful dialog on topics of concern and interest.
  Event Owner Roundtables
April 5, 2016, 9:00 AM - 9:45 AM
This session is being presented as part of the Event Owner Education series. Attendance is limited to Right Holder attendees only.

Event Owners will hear from selected industry professionals and conduct peer-to-peer discussions on Event Budgeting, RFP Development and Crisis Management. Attendees should be prepared to share their best practices on these topics.
  Opening Ceremonies & Awards Luncheon
April 5, 2016, 12:15 PM - 2:15 PM
Welcome to the 24th annual NASC Sports Event Symposium! You will learn that 2015 was another outstanding year for the Association and what is in store for 2016.

You’ll be welcome by Grand Rapids and Michigan-area leadership, hear from this year's Sports Legacy Fund beneficiary, Mary Free Bed, and more.

Finally, the NASC Awards Committee will recognize 2015 award winners all after enjoying the friendship and hospitality of your fellow NASC members over a delicious lunch.
  "Homegrown" and "Created" Events - You Can't Lose an Event Bid for an Event Without a Bid!
April 5, 2016, 2:45 PM - 3:45 PM
Sports Commissions and CVBs regularly bid for important events, and event rights holders define the process by which decisions are made. The most prestigious events draw numerous bidders, and considerable resources can be expended by cities wishing to expand their event portfolio. However, some cities have discovered the cure for expensive sports event bids: creating events that are owned by the sports commission, CVB, or other affiliated entity -- for which there are NO bids!

For Cleveland, Kansas City, and St. Louis, “homegrown” or “created” events represent an important niche that has provided opportunities to showcase distinctive and unique initiatives with far fewer restrictions than events owned by national sports organizations. Audience members can expect to derive benefit from understanding how to encourage the creative process, while eliminating some of the burdens of bureaucracy. The end result is events that are unique and distinctive, and that have the opportunity to grow and develop into important national events.
  Building Loyal Customers...In Just 60 Seconds
April 5, 2016, 2:45 PM - 3:00 PM
This topic kicks off our Speed Learning hour, moderated by Jon Schmieder from HuddeUp Group. Using best practice examples from experiences at Disney, The Super Bowl and work with public agencies nationally and internationally, learn how to build a customer service culture that provides exceptional internal and external customer service and ensures visitors keep coming back again and again. All by simply investing one minute at a time...
  Financing Sport Tourism and Recreation Assets
April 5, 2016, 2:45 PM - 3:45 PM
This session will provide proven methods, critical elements, and insight to demystify the financing process for new sports venues. The session will begin with a 20 minute overview of the critical elements to financing new projects and will then transition into comments and Q & A from/with the 4 panelists and the audience. The topics to be discussed will include local market finance/project-team development, credit and guarantor strength, how to engage multiple guarantors, project feasibility, financial forecast, management, and the overall essentiality of the venue. This is a workshop for those with an interest in new project development and those desiring to broaden their knowledge related to project finance.
  Working With Your Parks & Recreation Department to Develop Sport Tourism
April 5, 2016, 2:45 PM - 3:45 PM
The session will focus on the development of positive partnerships with local municipal parks and recreation departments to develop strategic plans for sport tourism and the economic effect of sports events on the economy.

Attendees will learn how to effectively develop partnerships with local parks and recreation departments to gain support on the value of sport tourism on the local economy. Focus will be on how to provide the knowledge and expertise on how to leverage this information so that boards and administrators can recognize the value of working with sports commissions to prove that sports events can be economic engine for the local business community.
  Enhancing Destinations Through Tourism Industry Volunteerism: The MC4T Model
April 5, 2016, 3:15 PM - 3:45 PM
If you are challenged with "doing more with less", and need yet another means for building a stronger team, creating enhanced volunteer and visitor experiences, and actually "doing more with less"...you should attend this session to learn about Michigan Cares for Tourism (MC4T). MC4T is an 100% volunteer, 100% give back partnership with Michigan's tourism industry where tourism industry professionals volunteer their time, talents and resources to enhance historic tourism attractions, learn about local destinations, and build a stronger tourism community with networking across disciplines and creating B2B opportunities. Attendees will learn about this unique statewide model and how in MC4T's first two years they have near 900 industry volunteers, and over 130 sponsors providing the manpower and materials/supplies to make a difference.
  Making the Most of a Media Partnership
April 5, 2016, 3:15 PM - 3:30 PM
This topic is being presented as part of our Speed Learning Session. PR pro and long-time media manager, Tim Dye, offers advice on how to develop relationships with key media outlets and how you can position your organization (nonprofit) with your media partner in the most effective way to maximize visibility for you and your partners. Don't miss your chance to learn from an insider!

Wednesday

  NASC Business Meeting Breakfast
April 6, 2016, 8:00 AM - 9:15 AM
In accordance with the NASC Bylaws, a meeting of the members is held annually. The 2016 NASC Business Meeting includes the State of the Industry Report as prepared by Ohio University, review of the business of the association, election of the 2016-2017 officers and directors, recognition of the Class of 2016 CSEE graduates, and the 2016 Call for Volunteers. Attendees will begin the morning with a decadent breakfast filled with great options to get your day started!
  NASC Keynote Lucheon
April 6, 2016, 12:00 PM - 1:30 PM
Coming Soon!
  Creating Events to Market Your Destination
April 6, 2016, 1:45 PM - 3:30 PM
The "Creating Events to Market Your Destination" presentation will provide real life examples of the ways non-traditional sporting events help define the brand of a destination. The presentation will showcase how sporting events are created in Richmond, Virginia in an effort to brand our community.
  Improvise Your Way to Engaging Customers and Increasing Sales
April 6, 2016, 1:45 PM - 3:30 PM

This high-level, interactive keynote focuses on how to increase sales through more meaningful customer engagement, agile communication, and the ability to capitalize on opportunities in the moment.  Activities include demonstration with interactive exercises using the tools of applied improvisation to specifically address:

  • Focused listening for greater understanding of customer’s perspective
  • Engaging in a dialogue vs. presenting through monologue
  • Using fewer questions and making more assumptions 

Get conversations and customers to Yes, And! through this fun, playful and improvisational approach to building trusting relationships.

The presentation begins with an overview of how the tools of improvisation can help participants quickly and effectively connect with others through agile, consumer-centric communication.

Following this, through demonstrations and interactive exercises, participants experience the tools as a means of fostering deeper engagement with their customer. Participants leave the session with a greater sense of how improvisation leads to more focused attention in the moment, increasing the likelihood of a stronger connection to the customer and a more consultative approach to the sales process.

  Managing In a Multi-Generational/Multi-Cultural Environment
April 6, 2016, 1:45 PM - 3:30 PM
This session is being presented as part of the Event Owner Education series. Attendance is limited to Event Owner attendees only.

This session places emphasis on managers, their challenges and opportunities for growth in the sport tourism industry. One of the keys to growing your business over the next 5-10 years will be your ability to understand the four generations in your workplace AND customer base, different cultures and exactly how to motivate and lead them. We'll focus on all 4 generations, but place special interest on Millennials, their importance to your business and how they can help you grow sales.
  Six New Rules for Successful Sport Tourism
April 6, 2016, 1:45 PM - 2:30 PM
Sports event is evolving to a more inclusive sports tourism and sports destination marketing and management approach. What does this mean to the expected future roles and responsibilities of sports commission and CVB professionals? Know and fully understand the implications of the six new rules or success factors in becoming a recognized and dedicated sports tourism community. Are you strategically prepared and committed to these new opportunities and what needs to be done to capitalize on this potential? Conclusive new directions and best practices will be the key outcomes for attendees.
  Understanding Your Community: Will They Support Your Event Bid?
April 6, 2016, 1:45 PM - 2:30 PM
More and more, the public is speaking with a unified voice on the topic of hosting or staging major events. Public opinion varies greatly when streets are due to be closed, mass transportation will be re-routed and when their tax dollars are being spent. Voicing these opinions is healthy and handled correctly, these opinions could provide a roadmap for a successful, integrated event that has the potential to flourish year-over-year thanks to the support of a public that feels as though they were part of the event hosting process. This session will examine how and when the public should be integrated into the major event process and what tools are available to make this feasible. We will also discuss reasoning for and against surveying the public prior to a bid or creation of an event, as well as explore the outcomes of recent public referendums.
  Project Management
April 6, 2016, 2:45 PM - 3:45 PM
This session is being presented as part of the Event Owner Education series. Attendance is limited to Right Holder attendees only.
  Sport Tourism 201 - What Event Owners Want From You
April 6, 2016, 2:45 PM - 3:30 PM
Rights Holders will share insights into increasing Sports Tourism in your market. This session, designed for all professionals in the industry, will ensure participants learn best practices so that you can provide the best experience for your clients and see immediate results.

Thursday

  Closing Luncheon and Sacramento Preview
April 7, 2016, 11:30 AM - 1:00 PM
As the 2016 NASC Symposium comes to a close, attendees will see what's in store for the 25th annual NASC Sports Event Symposium, set for March 26-20, 2017 in Sacramento, CA. The NASC returns to the west coast for the first time in more than 10 years. You won't want to miss the preview of what's in store for Sacramento!

 


New NASC Members:

2016 Organizations: