2016 NASC Sports Event Symposium

CSEE Core Curriculum

Program enrollees will experience sessions focused on topics within each of the identified core subjects below. The sessions covering these topics will focus on educational elements as well as practical application.


Sales and Marketing

  • Sponsor development
  • Sponsor fulfillment
  • Membership recruitment
  • Media partnerships
  • Ticket sales
  • Event marketing plans
  • Essentials of good salesmanship
  • A winning attitude
  • Effective promotional strategies

Strategic Planning

  • How to develop a plan
  • Essential components
  • Measurable outcomes
  • Quantifiable results
  • Committing the plan to paper
  • Types of plans: business, event, etc.

Event Management

  • Local Organizing Committee (LOC)
  • Develop and use a comprehensive check list
  • Working with municipality, county, state governments
  • Event insurance
  • Contract negotiations
  • Volunteer recruitment & training programs
  • Volunteer benefits and recognition
  • Food and beverage
  • Preparing for the event


  • User friendly design techniques
  • Web site as a facilities guides
  • Effective use of email
  • Using the internet to make the sale
  • Case histories

Revenue Generation

  • Generate operating income
  • Sales techniques
  • Revenue source for not-for-profits
  • Membership recruitment techniques

The Bid Process

  • Anatomy of a successful bid
  • Which events to bid on
  • Role of the Local Organizing Committee
  • Relationship building with Event Owners

New NASC Members: